A few weeks ago, Crosby talked about how to develop relationships with brands. One of her main points was to write about the brand you want to work with. Now, some people think that they have to get paid before you do anything, but what about setting yourself to actualize the kind of career and the kind of relationships you want? One of the ways you can do that is to start the process yourself by creating authentic content about the brands you want to work with. Perhaps doing a practice practice project, where you create a project that a brand can participate. This will do a few things for you:
- It will give you an idea of the kinds of brands you want to work with
- It will give you a feeling of what would be a good fit for your audience (and how they respond)
- It will give you a better idea if working with brands is the road you want to take with your blog
Of course, actually working with brands is never like you imagine it (working with people always means you might be dealing with a number of wild card situations, good and bad). This project is really about getting you in the mind set that not only is this something you want to do, but to give you an example of what you can do.
IFB Project #101: Write about a brand you want to work with
In this project, the sky is the limit with what you can do. You can write a post. Or you can create a mock campaign by seeing where the brand's values and your blog's values overlap. You can even track the interaction from your readers and click on the links to create a case study. It can be a practice run that you can test, or a simple love letter to a designer you cherish. Just know you get what you put into it!
Submit your links below by June 27th, with a link to IFB (submissions without links will not be featured in the roundup).
Looking forward to seeing what you do!