Looking for ways to mix up your social media content strategy? Want a little dose of inspiration to supercharge your social media? Here are a few quick and easy ideas to inject a little variety into your daily digital routine…
Experiment with video on Instagram
Instagram just released a new 15 second video tool. Grab a video of an inspirational view or bring your outfit picture to life with Instagram's signature filters. Already use Vine for short form video? Test similar content on both platforms.
Do a quick audit of your followers on Twitter
You may not have the time to do an analysis of your followers on Twitter, but I find this to be a useful exercise. Who is your core audience on the platform? What content are they engaging with the most? You may also find some great new blogs to follow by sifting through your new followers.
Set up an editorial calendar for your social media content
Most bloggers work from a weekly editorial calendar to plot out content for their blog and you can also leverage a similar idea for your social media platforms. Set up a schedule to make your time spent on these platforms more efficient, but don't forget to also allow room for some spontaneity and two way conversations. Auto posting everything from a management system like Hootsuite may not be the right fit for your brand voice.
Monitor your blog name on key social media platforms
You may monitor your blog name religiously on Google Alerts, but what about key social media platforms? Make this part of your daily or weekly routine to increase engagement with readers and to keep tabs on the most popular content. Search for your blog name on Twitter, Instagram, Pinterest and more.
Share good content – no matter the source
You might have read a great post on someone's blog that you want to share with your followers/readers or an article in a magazine that you wouldn't normally post in your Twitter feed. Why not spread a little love and goodwill by sharing it on your key social media channels?
When other tips can you share about shaking out of a social media rut? How do you supercharge your content strategy?
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