Looking for some new tips and tricks to boost your Google Analytics game? Here are five that may be useful for you in your day to day blogging routine…
Tip #1: Geographic Location – How Well Do You Know Your Readers?
Check the pathway Audience –> Demographics –> Location to sift through data about your readers. You can also select to filter information by Country, City and Continent. I like to keep myself informed of top readers over a few key periods (1 month, 3 months, 1 year). This information may catch you by surprise. You might not be surprised that your top readers come from your home country and city, but there may be a growing trend in a country or city far from home. Perhaps you may be inspired to blog about products or events in these areas to cater to local readers.
Tip #2: Get Crafty with SEO/Keyword Strategy
You may already check organic search terms for your blog in Google Analytics, but what can you do with this information and how can you transform your learnings into an actionable strategy? One interesting idea is to sort your organic search term list by “Pages/Visit” or “Avg. Visit Duration” rather than the default number of Visits. This may give you a richer understanding of visitors who are coming to your blog via organic search terms, and ranking those search terms based on the level of engagement rather than simply number of visits. Use pathway Traffic Sources –> Overview –> Search –> Organic then sort results by clicking on the column “Pages/Visit” or “Avg. Visit Duration” to glean more information.
Tip #3: Use Internal Site Search Terms for Content Ideas
Are you checking the terms that your readers are naturally searching within your blog search box to craft ideas for future blog posts or to optimize current blog posts' keyword terms? Use pathway Content –> Site Search –> Search Terms to learn more. The top 10 search terms may surprise you. I recommend taking a snapshot of these terms over 1 month, 3 month and 1 year to assess trends over a few periods of time.
Tip #4: How Healthy is Your New vs Returning Visitor Ratio?
You should be regularly monitoring your new visitor versus returning visitor ratio which tells you how many of the visitors to your blog are new readers versus returning readers. You want to maintain a healthy balance of new readers finding your blog (whether through organic search or referring traffic) while also maintaining a flow of loyal, returning readers. Keep track of this ratio on a monthly basis. This will inform your marketing strategy on an ongoing basis (whether you need to focus more on new reader programs versus loyalty programs for your current subscriber base). Use pathway Audience –> Overview.
Tip #5: Go a Little Deeper with Referring Traffic Intel
Referring Traffic is an important metric to measure on an ongoing basis. How are you analyzing this information? Instead of looking at referring traffic from just a pure number of visits standpoint, dig into the rankings by engagement metrics (Pages/Visit or Avg. Visit Duration) or source of traffic (% of New Visits). This may tell you whether you are gaining engaged readers over the long term from a referring traffic source or simply witnessing a short term spike in traffic with no long term benefits. Use pathway Traffic Sources –> Sources –> Referrals.
What tips and tricks about Google Analytics surprise you the most?
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