Many fashion blogs out there are boring these days. Yep, I said it. There's a clear recipe the blogger sticks to – everyday outfit photos followed by short, fluffy commentary; cute but meaningless photo collages of clothes they want – and that's it. Besides the ability to stand out, switching up what's in your posts is the best way to stay invigorated and motivated to blog. Last week, I talked about quality control in how you think about your blog. Putting time and thought into various aspects of your blog will almost always lead to creative new ideas and the itch to make some improvements or changes. When you've been bitten by the inspiration bug that fills you with those new ideas, the next logical step is to take action. This is where a lot of that momentum falls off – you get distracted or busy with work or life again, and never get a chance to bring your blog ideas to life. Or for the sake of “going through the motions” to have posts up consistently, you fall right back into that blogging rut of the same kinds of posts over and over again.
Changing the way you blog doesn't have to be a sweeping, overnight change. There are simple ways you can do things a little differently, that can make all the difference to reignite your readers, potential brand interest and most importantly, yourself when reading your blog.
Change your scenery
They say a change in scenery is the best way to reconnect with your passions. Take your outfit shots in a totally new scene. Take your laptop with you from your normal blogging spot to a new coffee shop or room in your house. Leave your laptop at home and take a journal with you on your next trip to get some good ‘offline blogging' in. Taking yourself out of your element and into something different can be all it takes to invite new ideas in, from ways to style your outfit shoots to new words and ways to tell your story.
Highlight your hobby
This year, I've made health and fitness a big part of my life. I've invited my blog readers on this journey of new workouts and changes to my diet by incorporating more ‘lifestyle' posts into my editorial calendar. So far, I've seen my audience open up to me in ways they hadn't before, and have attracted new readers along the way. Whether it's cooking, dancing, traveling, or even a new social media habit like pinning or Instagram, I highly encourage you to start sharing your hobbies and interests on your site. You'll find it's a lot easier to relate them back to fashion and personal style than you might think! For me, health and fitness has a lot to do with my own personal style. My clothes look better when I feel strong and beautiful on the outside and inside too!
Set a theme
Challenge yourself to explore a weekly theme to switch things up. Let's use outfit posts as our example here. You can take a stab at styling outfits inspired by a specific decade, designer or a legendary fashion icon. You can take inspiration from other bloggers you love to read and recreate an outfit they've put together. Or you can challenge yourself to tackle each of 10 hot seasonal trends (like peplum, leather or that Zara skort that's big right now) in a weekly themed style post. You're still doing outfit posts, but now your readers will see you going outside of your box and getting creative with the various outfits you're blogging about.
Make it a party
We here at IFB are big fans of supporting other bloggers! Collaborations are so great for switching things up and showing your readers other bloggers you're interested in reading too. Perhaps there's a blogger (or several bloggers) whose fashion or writing style you admire. Approach them for an interview, or work on a trade where you both provide a guest post for the other's blog. Help each other style your next outfit shoot, or challenge each other to style a piece the other one chooses. There are so many simple ways to switch things up when you make it a party!
What are other ways you can switch your content up?
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