These days, leveraging social media channels to syndicate content from your blog is an important factor for boosting SEO rankings. According to a recent study, outlets such as Facebook and Twitter are hugely important for SEO ranking. Here are five top social media channels you should be using on a regular basis:
Since most people conduct online searches via Google, it only makes sense that the social media channel Google+ should be at the top of your list when thinking through links back to your blog. Be sure to set up a profile for yourself on Google+, start building your following on the channel and posting links back to blog posts on a regular basis. Since engagement on the channel also contributes to SEO ranking, be sure to leverage best practices such as posting something with a compelling image to boost engagement and drive up +1s and comments on your Google+ page.
Another top driver for SEO rankings is Facebook – which has innately high search engine authority. Set up a Facebook page for your blog, grow your following and be sure to post links to blog posts on the social media channel on a regular basis. Similar to the way you should be posting on Google+, use a compelling image to drive engagement: likes, shares and comments also contribute to your SEO ranking.
Twitter is a conversational social media tool, but it should also be leveraged as an RSS feed of sorts for your blog content. Use compelling copy and a shortened link to your blog post to drive traffic back to your blog. As long as it is relevant to your audience, you can post about your blog posts more than once in a day, and also link back to older content, which also boosts SEO for your blog.
The social media community Pinterest is not only a great way to share on-brand visual content, but also to link back to your blog posts and to boost SEO as a result. To encourage repins, likes and comments on Pinterest, use the most compelling imagery from your blog post and use popular tags to encourage discovery.
LinkedIn is not only a great way to build your professional network and contacts, but a great way to broadcast blog posts to your professional peers. Since the social media channel also has great SEO authority, linking out to your blog posts through LinkedIn broadcasts will also build good SEO ranking for your blog.
Do you use any of these social media channels to boost your SEO rankings? Which ones have been the most useful traffic drivers for the blog?
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