A time may come when you must pack up your belongings and move to a new neighborhood, city, country, or continent. Moving in itself is such a pain that when composing your checklist of to-dos and items to consider, how this new living environment may affect your blog could easily come as an afterthought. I've put together some factors to think about before you move, so that you can have a thoughtful, smooth transition when the time comes to pack your bags and go.
Temperature and Your New Outfit Posts
If you are a style blogger or even do outfit posts occasionally, you may want to think how to temperature in your new locale might effect this. I for one, absolutely deplore the sensation of being cold, so relocating to somewhere that has extremely frigid temperatures would force me to find other options for outfit photos. One would be making sure in your new place, you have a room, or at the very least, a big blank wall unburdened by outlets, light switches, etc, that you can use instead. Or, buy a backdrop that you can use gaffer's tape to secure to the wall without damaging it. On the other hand, if you are moving somewhere that rains all of the time or is constantly warm and sunny (lucky!!), you may want to make a perennial part of your outfit post a new accessory: a fabulous new umbrella in cool colors or patterns, or a different pair of sunglasses each time you snap a pic. Consider ways to make your site fresh and exciting so that your readers look forward to a change of scenery with your pics as well as a sense of your style and creativity.
Time Zone and Your New Schedule
If you are moving to a new time zone, how might this effect your posting, social media, and interacting schedule? If you were on the east coast prior and move to the west coast, will that cause some stress and anxiety about feeling ‘behind' your colleagues and contacts? If this creates a sense of dread in you, take matters into your own hands and do what you actually can do to spread the word and catch up with what's happening elsewhere. Be sure to update your signature, and while you are getting settled in the new place and adjusting, you may even want to have an auto reply set to go out during “east coast” (or wherever you came from) hours, with information about your change, and perhaps something humorous at the end, like, “I have recently re-located to ____, and please note that my new hours are __ to ___ TIME ZONE. Thank you for your patience and I will be back in touch as soon as I'm awake!”
You also can shift your working hours, so that you are paralleling, as closely as possible, to the time zone that you moved from. I wouldn't recommend starting work in the middle of the night, but if you can push yourself to get up earlier (or later) and finish earlier (or later), then you'll probably feel like you didn't miss a beat! Of course scheduling your posts in advance, as well as having set, scheduled social media (I like using Hootsuite) going out can get the conversation going for you online while you're sleeping, getting your day started, or even clocked out until the next morning.
Content, Creativity, And Your New Space
By space, I mean thinking about it virtually, and physically. For the virtual aspect, consider what you cover now, and how it may (or may not) need to shift gears with the new move. If you live in a metropolitan area and cover a lot of events, and you are moving to a more rural or suburban one, how might you achieve this now? How much do you talk about, or display visually, your surroundings, and how can you tap your creativity to tweak your content to adapt to your new hometown? For the physical aspect, can you start up something in your new town, like a meetup or meet and greet for local bloggers, or do an event yourself with a local brand or boutique? Take some time to mull this over and perhaps do a site survey with a great incentive like a giveaway to engage readers to find out what aspects of your site they love most, so you focus on making sure those are still an integral part of your site when you move. Which leads me to…
Readership That is Old, New, and Your New Relationship with Them
Okay former Girl Scouts: remember the song, “make new friends but keep the old, one is silver and the other's gold”? You're bound to meet new people, publicists, brands, and businesses in your area that are great for the blog, but don't forget about maintaining those old relationships and keeping your readers interested. Hopefully the move will expose your site to new readers, which is wonderful, but find the balance between welcoming them with content that relates, and still appealing to your previous/current readership. One way of doing this is that if you feature a brand, person, or product that's based in your new city, make sure there is a link to them/the product to buy or learn more, so that readers everywhere can check it out and possibly make a purchase. Think of it as throwing a really fabulous party, with friends that you've known since childhood, high school, college, your career, etc, and you playing the perfect hostess by making them all feel welcome, comfortable, and special.
It may take some time for you, and your readers to get adjusted to the new place and possible site changes, but don't worry – I have faith that you can make it work!
Have you made the move to a new city and transitioned your blog to accommodate it? Please share your experience with us!
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