Considering Moving? How Might It Affect Your Blog?


A time may come when you must pack up your belongings and move to a new neighborhood, city, country, or continent. Moving in itself is such a pain that when composing your checklist of to-dos and items to consider, how this new living environment may affect your blog could easily come as an afterthought. I've put together some factors to think about before you move, so that you can have a thoughtful, smooth transition when the time comes to pack your bags and go.


Temperature and Your New Outfit Posts

If you are a style blogger or even do outfit posts occasionally, you may want to think how to temperature in your new locale might effect this. I for one, absolutely deplore the sensation of being cold, so relocating to somewhere that has extremely frigid temperatures would force me to find other options for outfit photos. One would be making sure in your new place, you have a room, or at the very least, a big blank wall unburdened by outlets, light switches, etc, that you can use instead. Or, buy a backdrop that you can use gaffer's tape to  secure to the wall without damaging it. On the other hand, if you are moving somewhere that rains all of the time or is constantly warm and sunny (lucky!!), you may want to make a perennial part of your outfit post a new accessory: a fabulous new umbrella in cool colors or patterns, or a different pair of sunglasses each time you snap a pic. Consider ways to make your site fresh and exciting so that your readers look forward to a change of scenery with your pics as well as a sense of your style and creativity.

Time Zone and Your New Schedule

If you are moving to a new time zone, how might this effect your posting, social media, and interacting schedule? If you were on the east coast prior and move to the west coast, will that cause some stress and anxiety about feeling ‘behind' your colleagues and contacts? If this creates a sense of dread in you, take matters into your own hands and do what you actually can do to spread the word and catch up with what's happening elsewhere. Be sure to update your signature, and while you are getting settled in the new place and adjusting, you may even want to have an auto reply set to go out during “east coast” (or wherever you came from) hours, with information about your change, and perhaps something humorous at the end, like, “I have recently re-located to ____, and please note that my new hours are __ to ___ TIME ZONE. Thank you for your patience and I will be back in touch as soon as I'm awake!”

You also can shift your working hours, so that you are paralleling, as closely as possible, to the time zone that you moved from. I wouldn't recommend starting work in the middle of the night, but if you can push yourself to get up earlier (or later) and finish earlier (or later), then you'll probably feel like you didn't miss a beat! Of course scheduling your posts in advance, as well as having set, scheduled social media (I like using Hootsuite) going out can get the conversation going for you online while you're sleeping, getting your day started, or even clocked out until the next morning.

Content, Creativity, And Your New Space

By space, I mean thinking about it virtually, and physically. For the virtual aspect, consider what you cover now, and how it may (or may not) need to shift gears with the new move. If you live in a metropolitan area and cover a lot of events, and you are moving to a more rural or suburban one, how might you achieve this now? How much do you talk about, or display visually, your surroundings, and how can you tap your creativity to tweak your content to adapt to your new hometown? For the physical aspect, can you start up something in your new town, like a meetup or meet and greet for local bloggers, or do an event yourself with a local brand or boutique? Take some time to mull this over and perhaps do a site survey with a great incentive like a giveaway to engage readers to find out what aspects of your site they love most, so you focus on making sure those are still an integral part of your site when you move. Which leads me to…

Readership That is Old, New, and Your New Relationship with Them

Okay former Girl Scouts: remember the song, “make new friends but keep the old, one is silver and the other's gold”? You're bound to meet new people, publicists, brands, and businesses in your  area that are great for the blog, but don't forget about maintaining those old relationships and keeping your readers interested. Hopefully the move will expose your site to new readers, which is wonderful, but find the balance between welcoming them with content that relates, and still appealing to your previous/current readership. One way of doing this is that if you feature a brand, person, or product that's based in your new city, make sure there is a link to them/the product to buy or learn more, so that readers everywhere can check it out and possibly make a purchase. Think of it as throwing a really fabulous party, with friends that you've known since childhood, high school, college, your career, etc, and you playing the perfect hostess by making them all feel welcome, comfortable, and special.

It may take some time for you, and your readers to get adjusted to the new place and possible site changes, but don't worry – I have faith that you can make it work!

Have you made the move to a new city and transitioned your blog to accommodate it? Please share your experience with us!

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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18 Responses

  1. Shug Avery

    This is definitely what I needed to read !
    I just move from Italy to Germany less than a month ago and I must admit blogging has been really difficult for me. The main reason for it is because I just started an internship and didn’t know how to adjust my working schedule and my blogging one. Now it seems I found a balance by posting less to produce more quality content, but still coming up with new ideas is quite tricky when you have a 9 to 5. Furthermore I am not a student anymore since I arrived there, so even this little detail will probably affect how I blog though I don’t know how yet.
    I don’t know the german audience so I am wondering how I’ll be able to appeal to them, currently browsing Google Analytics and getting used to read german fashion blogs to get a grasp of it. As for my old readers I’ve already created a new section and am waiting to see how they will react to it. Nonetheless I am still figuring out how to do with them too.

    I think I’ll be able to give a clearer point of view in one or two months. Now reading your article I realized I was indeed wondering how my moving will affect me but more on a personal note. About my blogging, I just assumed I would continue doing as I always did until reality knocked me out: seeing my stats going down and reading less comments made me understand my audience has changed. Other thing since my internship is fashion related I thought it would be much more easier producing fashion related content when I am realizing it’s not ! Well I am on my way to learn !

    Shug Avery of Incognito

    • Bike Pretty

      Shug, your blog is rad! You’ve got a really unique POV and a great writing style. Really, don’t stress about your posting schedule while you adjust to your new internship. Give it time.
      If you’re worried about your readership slipping, I think your time could be better spent at SEO. Keep your fantastic content the same, just make it easier to find with targeted keywords and titles.

      • Julia Dinardo

        I agree with Bike Pretty; you’ve got something great going; just take some time perhaps to figure out what you really want out of it/to show, and go for it, don’t stress you’re off to such a great start!

      • Shug Avery

        Hi Julia,

        Thank you so much for your encouraging words and advices ! I will keep them in mind. Knowing what I want out of my blog and what I want to show are two things I shouldn’t forget !

        Again thank you so much !

      • Shug Avery

        Ow Melissa you are really flattering me ! I am really touched by your words ! To be complimented on my writing style is huge for me since english is not my mothertongue, it means I have progressed and my english is getting better. So thank you !

        I totally agree for SEO and making my content easier to find. I keep wondering if it wouldn’t be better to switch to WordPress but at the same I keep on thinking that for now it is not the right moment doing since I am not properly clear about Incognito’s direction.
        Anyway I will do my research on SEO !

        Again thank you so much ! You just made my day !

  2. Mimi

    What great timing for this article. Thank you. I already move to a new city or country every week for my work (tour) so I am constantly thinking about timezones and also I share readers on the northern and the southern hemisphere so trying to link seasons can be a challenge. What will be even more of a challenge will be the day I stop traveling and actually settle in the one place. This will change my blog a little but I am hoping it can be a positive change and my readers can explore my new future home with me.

    • Julia Dinardo

      Mimi -your blog is GREAT! I think cross that bridge of ‘being in one place exclusively’ when you get to it, but even then I think you can incorporate pieces that you picked up from your travels to still make it feel like your globetrotting. Best of luck!

  3. Josie

    Great points. When I first started blogging on a regular basis me and my husband were living in the city, and since my husband doesn’t really do photos for me I took most of my photos on our deck. But once we moved back to the country it was nice to “stretch my legs” and have plenty of fun new places to try outfit photos at!

    • Julia Dinardo

      that’s great that you’re in an even more ideal situation now when it comes to photos; I bet you have some wonderful, beautiful, natural backdrops to choose from!

  4. Style Context

    At first I thought this article would be about moving your blog. I recently moved from to and it was a bigger change than I imagined. Great article, though, and still relevant to me since I’ll be moving soon.

  5. Sabrina Skiles

    I recently moved from Seattle back to Houston, where I’m originally from. Prior to Seattle, I was living in Maui. There were different fashion and trends in each of these places and I LOVED writing about what I found. I changed my blog name from swimsuits and beaches to scarves and boots when I moved from Maui to Seattle. I also networked with other bloggers in the area and featured them on my blog. I am currently excited about my new project here in Houston and look forward to the challenges moving to a new city throws at me, especially writing about the new fashion trends in a new place.

    • Julia Dinardo

      You have lived in AWESOME places Sabrina; I’m very jealous, to say the least! Sounds like you’ve been taking it all in stride and enthusiasm; love your approach to blogging + relocating.

  6. Paula

    I recently moved from the UK back to New Zealand so I’m 12 hours ahead of the game now, I don’t post outfits so there’s no change there… BUT the shops are different here – no more New Look, H&M and Zara… hopefully my shopping posts will offer something unique from whats already out there.

    I thought this post was going to be about moving platforms… never mind, still gave me some great ideas!

    ♥ Paula Shoe Fiend.

  7. CynthiaCM

    My new space has more room for tripod and camera pics, but I still need to get a real full length mirror for selfies!!!

  8. Athewa

    I was also thinking it was about moving platfoms but it’s ok since this topic has been actually an issue to me. I live in Mexico City but I will be moving to Canada next year, so in my case I will not only be changing my daily routine but my entire language!… whew!
    Yet somehow I think everything will work better than imagined cause as Mimi said, I will be discovering something new everyday (and posting it on the blog! 😉 and right now I feel like I am just experimenting with my layout and content until that new adventure begins!. Nice post!

  9. Adeola Naomi Aderemi

    This article is a blessing.
    I will be moving to Germany at the end of this month and I am already very nervous. I don’t know anything about blogging in Germany and I am not sure how it will affect my blogging.
    I will be moving from Munich to Berlin also within three months for my postgraduate studies and I have no idea how to handle my blog while I work, go to school and involve in my sport.
    I am so frustrated because I really want to improve so many things on my blog.
    Like make it more professional both in design and content, buying the domain, hire a professional web designer.
    Will it be a mistake?
    Thank you for this post.

  10. Chelsey

    This couldn’t have come at a more perfect time. I was in the process of looking for apartments, and found a really nice one that’s literally 2 minutes from my job. (I currently commute 40mins.) The size was a lot smaller than my current place, which I was willing to sacrifice until I realized it would limit my blog content. I don’t have the luxury of having someone else photograph my outfits, so it’s difficult to take many outdoor shots. The new place didn’t have a spot big enough to take outfit shots like I have now, so I figured I’d suck it up and continue the long drive to work. The pros here outweigh that major con at the new place. I thought I was silly for letting my blog become a huge deciding factor, but this post just solidified my decision.

  11. Jolly Caucus Race

    There’s timing! I’m moving away from home for the first time by the end of August. I’m moving to the capital of Ireland,Dublin,from the biggest county in Ireland,Cork, so I’m expecting loads more events to cover and bloggers to meet! Capital cities (and just cities full stop) tend to be more diverse and multicultural so I’m looking forward to that aspect of it! Exciting times 😀