Now You Can Sell Sponsored Posts Directly Off Your Blog

Jennine Jacob Passionfruit

Sponsored content done well is a great way to monetize your blog. It serves your readers with relevant information (remember the “done well” part?) and the brands with a new audience, and it also helps you pay the bills. On the other hand, one of the tough parts about sponsored content is negotiating the price, and the package, and getting paid. I know this from spending a lot of time chasing up overdue invoices. It' not fun.

Back in February, I wrote about Passionfruit Ads [Disclaimer: Passionfruit has since become a regular advertiser on IFB] as tool to use to sell your ads. I've been using it here on IFB since, and it's changed my attitude towards banner ads. It's really improved the process of selling ads, therefore providing a steady income stream.

Automate the sales of Sponsored Posts, Social Media, and Blog Services

Passionfruit has added features where you can sell sponsored posts, social media services, blog services, and all through your blog shop. The feature was introduced a few weeks ago, and bloggers are already selling services as a result of making them available in the blog ad shop.

Passionfruit Sponsored Posts

…for bloggers whose content is more product focused, ie. trend reports, outfit posts, fashion news etc., this could turn out to be a handy tool…

I haven't personally added these options to IFB, because I'm a bit finicky with the types of sponsored posts and social media partnerships (because I limit the number per month, and go through an interview process to determine if it's a good fit), but for bloggers whose content is more product focused, ie. trend reports, outfit posts, fashion news etc., this could turn out to be a handy tool to cut out the back and forth in the negotiation for sponsored posts as well as ads.

Sell all the ads you want for $50/year

As part of the relaunch, they're putting on a special where you can pay for the service for $50 per year (not including Paypal/Visa fees) if you join by September 1st, or $9 per month as opposed to taking a cut from each sale. Founder, Jason Lynes said about the change, “I decided that unlimited service for a fair monthly rate was a pricing change that was super easy to understand, easy to upgrade, and easier for the many ways my customers use the service.”

I have personally paid the annual fee for IFB as it is cheaper than the old fee structure for this blog. Since it starts in September, it'll be interesting to see the impact on the bottom line!

You can form your own mini-ad network

If $9 per month is too much for you, and you have good blog friends, why not create your own ad network together?  Here you can find a step-by-step instructions on how to pool your traffic together to sell better ads.

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9 Responses

  1. Onianwah

    I would love to try this out and I have already signed up but it isn’t a very common tool over here, hence my ignorance.
    Can you please tell me how I can benefit more from Passionfruit Jennine? Especially considering I live in Nigeria and everything I do is based out of here.
    Thank you

    Barbara
    http://www.barbara1923.com
    Lagos, Nigeria

    Reply
  2. The Glamorous Housewife

    I have been selling sponsored posts for a while, mainly because I was unhappy with the majority of products beings sold in this manner and wanted to do sponsored posts on items that I was passionate about- not Huggies diapers.

    So far I have written about 4 sponsored posts and have a new one in the works. I find this to be an excellent source of revenue, in addition to my sidebar ads, all of which I sell using Passionfruit.

    Thanks doll,
    The Glamorous Housewife

    Reply
  3. Nancy

    I have a Passionfruit, but I haven’t been successful with it. I’ve done some swaps but I haven’t actually sold any ads. How can I make sure people see my ads and want to buy them?

    Reply
  4. Sarah

    I have signed up for the free 1 month trial with Passionfruit and have had the same problem as Nancy and Beverly. I am not sure I want to start paying 50$ a year if I don’t actually sell any ads…
    The concept is great, but I don’t know how to use it to my advantage…

    Reply
  5. Maggie A

    This sounded super helpful till I saw the $9 a month. I don’t sell enough ads on my blog for that kind of commitment. What else is out there for a blogger like myself?

    xo
    Maggie A
    Love Mavin

    Reply
  6. Jacqueline Jax

    Here’s another awesome opportunity. I’m http://www.blondibeach.com
    Did you know that Fashion Bloggers are Making Money by Collaborating with Brands? This week I’m very excited to announce that we have just revamped our Blondi Beachwear Affiliate program complete with a brand new web site just for our affiliates to use. Our goal is to create a fun and exciting experience for our affiliates to collaborate with the Blondi Beachwear brand in online fashion blogging projects. We have established the most lucrative commission schedule for our affiliates to not only make a terrific income using their creative talents but also on every click that leads to a sale via our fresh and attractive banner adds. In addition, we will also be rolling out feature stories on our top fashion bloggers who are getting attention with their amazing work and additional bonus incentives for you all to enjoy. Xoxo, Blondi

    http://blondibeach.wordpress.com/2013/09/19/blondi-news-new-affiliate-program-rolls-out-an-exciting-web-site/

    Reply
  7. Bharat

    Nice to see such an informative article on sponsored post. Thanks for sharing such a valuable information ………… 🙂

    Reply