Yes, I know it is the middle of August and most of your focus is likely on figuring out your approach to covering the shows in September. But if you were a print editor, you would be knee deep in holiday stories and putting your December issue to bed. Because print deadlines are anywhere from 3-6 months out, fashion publicists are trained to have one eye on current events and another on the horizon. As bloggers we take a similar approach to writing about what is current, while planning for the future.
The holidays are a great time to get smart about your end-of-year content strategy, and the sooner you start planning your holiday blog posts, the better. By taking advantage of the season of gift-giving you can build traffic, establish new brand partnerships and increase your affiliate payouts. To make it a bit easier, I've listed several key 2013 dates (and a few that are just silly and fun) for you to put on your radar.
September 17, 2013
International Peace Day
September 21, 2013
September 22, 2013
October 14, 2013
October 16, 2013
October 31, 2013
Dia de los Muertos
November 2, 2013
End Daylight Savings
November 3, 2013
November 27, 2013
November 28, 2013
November 29, 2013
December 2, 2013
December 25, 2013
National Fruitcake Day
December 27, 2013
New Year's Eve
December 31, 2013
Take advantage of the dates listed above and start thinking about content now. Especially fruitcake day! Make sure to:
Brainstorm Article Ideas
How can you take a fresh approach on the traditional Cyber Monday deals post? Is there a new angle you could try for a holiday gift guide series?
Create a Folder for Holiday Pitches
You are going to start receiving a lot of email from PR agencies and brands for holiday. If you aren't ready to go there, put them in a folder in your inbox and go through them once you have decided what you plan to write about.
Reach out to PR Agencies for samples and images
Once you have your editorial calendar in place, reach out to PR agencies and brands for samples and images to use in your posts.
Discover new retailers through your preferred affiliate sites
If you are getting bored with your regular go-tos, chances are, so are your readers. Commit to discovering five new retailers within your favorite affiliate program and start testing them NOW to see how your audience responds.
Identify 3 brands you'd like to work with pitch them on a holiday promotion/campaign idea
Now is the time to pitch! Come up with a great article idea, or get together with a few blogger friends and put together a campaign idea and pitch it to the brands on your target list. If you do it right, you just might find your idea (and proposed budget) gets the green light.
[Image credit: Shutterstock.com]