A 2013 Holiday Planning Scheduler & 5 Item Checklist


Yes, I know it is the middle of August and most of your focus is likely on figuring out your approach to covering the shows in September. But if you were a print editor, you would be knee deep in holiday stories and putting your December issue to bed. Because print deadlines are anywhere from 3-6 months out, fashion publicists are trained to have one eye on current events and another on the horizon. As bloggers we take a similar approach to writing about what is current, while planning for the future.

The holidays are a great time to get smart about your end-of-year content strategy, and the sooner you start planning your holiday blog posts, the better. By taking advantage of the season of gift-giving you can build traffic, establish new brand partnerships and increase your affiliate payouts. To make it a bit easier, I've listed several key 2013 dates (and a few that are just silly and fun) for you to put on your radar.

Citizenship Day
September 17, 2013

International Peace Day
September 21, 2013

Autumnal Equinox
September 22, 2013

Columbus Day
October 14, 2013

Boss's Day
October 16, 2013

October 31, 2013

Dia de los Muertos
November 2, 2013

End Daylight Savings
November 3, 2013

November 27, 2013

November 28, 2013

Black Friday
November 29, 2013

Cyber Monday
December 2, 2013

Christmas Day
December 25, 2013

National Fruitcake Day
December 27, 2013

New Year's Eve
December 31, 2013

Take advantage of the dates listed above and start thinking about content now. Especially fruitcake day! Make sure to:

Brainstorm Article Ideas

How can you take a fresh approach on the traditional Cyber Monday deals post? Is there a new angle you could try for a holiday gift guide series?

Create a Folder for Holiday Pitches

You are going to start receiving a lot of email from PR agencies and brands for holiday. If you aren't ready to go there, put them in a folder in your inbox and go through them once you have decided what you plan to write about.

Reach out to PR Agencies for samples and images

Once you have your editorial calendar in place, reach out to PR agencies and brands for samples and images to use in your posts.

Discover new retailers through your preferred affiliate sites

If you are getting bored with your regular go-tos, chances are, so are your readers. Commit to discovering five new retailers within your favorite affiliate program and start testing them NOW to see how your audience responds.

Identify 3 brands you'd like to work with pitch them on a holiday promotion/campaign idea

Now is the time to pitch! Come up with a great article idea, or get together with a few blogger friends and put together a campaign idea and pitch it to the brands on your target list. If you do it right, you just might find your idea (and proposed budget) gets the green light.

[Image credit: Shutterstock.com]



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6 Responses

  1. CynthiaCM

    Canadian Thanksgiving: October 14, 2013 (though my family usually does the turkey on the Sunday (Oct. 13 this year), so we’d have the Monday to recover – LOL).

  2. Ashley "Ashe" Robison

    Thank you, Crosby! This was exactly the type of reminder & planning I wanted to keep in mind. It’s really easy for me to think about the holiday for itself, and not plan in terms of blog content. And doing so can REALLY take some time. I’ve been plotting Halloween for a while now, because now is the time to start writing and scheduling ahead of time!

  3. Oksana Radionova

    I’ve said it again and again, yet here I go {again}. 🙂 This article is precisely the reason why I love IFB. Thank you, first of all, for the slap-in-the-face reminder that every now and then our posts need to be relevant to simple, everyday life. Sometimes I forget and want to talk about things like body insecurities {my latest obsession}. And second of all, thank you for the clear-cut instructions on what to do and whenl! XOXO


  4. Maggie A

    As I was drafting ideas for this month I briefly thought about doing this but the idea quickly slipped my mind as I thought it was too early to be planning for holiday. . . Happy to see I was wrong.

    Maggie A
    Love Mavin