Sometimes it's good to pull back and appreciate the little signs of accomplishment when it comes to your blog. Finding out someone you admire follows you on social media can be a bigger boost than 100 new followers you know nothing about. Getting your first invitation to a fashion show or brand event can be an accomplishment, even if it's one of many.
And while you should absolutely celebrate those things, it's important to not let realistic goals hold you back from going after ones that are seemingly out of reach.
Do acknowledge that lofty goals won't be easy, and won't happen right away, but setting them high – seemingly unrealistically high – can be a great motivator. If your blog got 1,000 visitors last month, why not go for 100,000? If you made $500 from your blogging efforts last year, why not aim for $50,000? It doesn't have to be next month, or even in the next year, but pushing your goal past what's realistic forces you to try new things to get there. Even if it takes a while, when you to start thinking about and planning on how to hit that milestone you open up more possibilities.
It doesn't have to be next month, or even in the next year, but pushing your goal past what's realistic forces you to try new things to get there.
If you were a $500 blogger last year, what will it take to get to $50,000? Is it testing different options to earn more from affiliate programs? Maybe it's selling your own product – whether that's a book, a service or the clothes you've found in the amazing thrift store that no one else seems to know about. Could a bigger audience and different forms of advertising be what pushes you to $50k?
If you don't have much money to spend to build an audience, perhaps that means really learning about SEO and getting more visitors from search. If you do have some money, then it could mean learning how to set up an advertising campaign on Facebook and target ads, and what's effective for you as far as advertising. Perhaps it's those things combined with more outreach to other bloggers to start getting included in their link roundups or blogrolls. Any of those things individually could get you to 100,000 visitors, or you might do everything wrong, and all 3 don't get you anywhere near that number of visitors. And that last part is okay.
When you set big, moonshot goals, you will inevitably fail at some point along the way, but you'll probably still have accomplished more than you would setting smaller, realistic ones.
What are your “realistic,” near-term blog goals, and how can you make them unrealistic?
[Image credit: Shutterstock.com]