Four Ways to ReThink Fashion Week This Season


This particular round of New York Fashion Week, for the spring/summer 2014 season marks a few noticeable voids in the calendar; there is no Independent Fashion Bloggers Conference (IFBCON) and no Fashion's Night Out (FNO) kicking off the week, robustly filling out your schedule of events! Are you planning to still come to New York City/partake in fashion week without these events? You most certainly should! Besides the obvious of attending the shows and/or providing backstage coverage, here are a few things you can do, and ways to consider spending your time while here.

Come to NYC/fashion week anyway, and here's a few things you can do to make the most of it:

Take time to Smell the Roses, Fashion Style

Since you don't have to start off this September's fashion week by crawling through the mob of people in SoHo and back up to midtown, then back down to Brooklyn and the Lower East Side in ONE night (oh Fashion's Night Out, I don't miss you yet!),  focus on easing into the week, slowing down your pace,  and focus on the shows and events you REALLY want to see. Take time to actually relax in the press lounges, and give yourself ample breaks to socialize/network, and eat! While you are working on staying cool and calm, contemplate how you can tweak your fashion week-related content to be more original and better catered to you site. With less to do, that may actually mean you have more time to writes at your very best, with high caliber, well-edited content too!

Hone In Your Skills at Becoming Networking Savvy

Fashion industry professionals from all over the globe descend on New York City twice a year for fashion week, so there is plenty of opportunity to meet a variety of interesting people, working in a myriad of fashion-related positions. Don't be shy, and come equipped with a ton of business cards; if you are on the timid side, set a daily goal for how many business cards you want to hand out/collect each day. Talk to people at the lounges, those around you waiting in line to get into the shows, those seated/standing next to you- anywhere in Lincoln Center, really! You never know where some idle banter may lead; it may help you land a sponsorship, start a friendship, or at the very least, garner a few page views!

Drop in on Someone You Work With Closely

This is a good one to do, especially if you don't live in the NYC vicinity and are coming in for New York Fashion Week — if there is a brand/designer/publicist that you've spent quite a bit of time working with, emailing, collaborating, and you seem to have a great rapport online but have never met, now may be a great opportunity to do so! See how hectic their fashion week schedule is, and even if they have show or event involvement, offer to treat him/her to a cup of coffee near the venue (as a caffeine break may be much-needed anyways!). I feel that I've forged much stronger professional (and sometimes eventually personal) relationships when I've actually had the opportunity to meet the person I've been emailing with so much, and take a little bit of time to get to know him/her better.

Think Beyond the Tents for Fashion-Related Experiences

Use the city as your fashion education while in town; my main recommendation is to carve out an hour to squeeze in some fashion exhibits at museums. The Museum of Arts and Design (MAD Museum) is literally a stone's throw from Lincoln Center, and currently has a phenomenal exhibit: Fashion Jewelry: The Collection of Barbara Berger (and p.s. — Thursday nights are pay-what-you-wish!), while the Museum at FIT is always free, and has at least one exhibit on display (currently it's RetroSpective). Never gone from the top to the bottom floor of Bergdorf Goodman? Do it! Is there a boutique that's been garnering a ton of press that you'd like to check out? Go! The great thing about this city is that it never runs short on things to do and see, and you don't have to be too creative to take them in for free!

Image Credit: Nando Alvarez

Related Posts

About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

Leave a Reply

Your email address will not be published.

12 Responses

  1. Sarah Lee

    I won’t be at this fashion week, but I’m definitely archiving these ideas for spring! Several of my favorite fashion bloggers live in NYC (natch), and I’m dreaming of a fantastic blogger get-together over coffee and some sort of sugary confection. I feel like I “know” them already, but a face-to-face interaction is so meaningful.

    Safe travels to all headed to NYC!

    🙂 Sarah

  2. Nikki

    As a new blogger I was definitely wondering what to cover at NYFW although I usually work backstage (wardrobe) life as an aspiring stylist lol. But when breaking into the industry you know never to take a pic backstage. However some of these tips above really have me thinking. Thanks Julia for sharing.

  3. Ashley Taylor

    I entered a contest on Lookbook to win a trip to NYFW but if that doesn’t work out, there’s no way I’ll be able to go. All I can do is watch from here in Ohio and drool. 🙂 Maybe one day, right?

    xo Ashley

  4. Elizabeth

    Thanks for the great suggestion, it’s my first time and I really want to take full
    advantage of this great opportunity.

  5. Sheryl Blasnik

    It does feel strange beginning Fashion Week without all the pep talks we get at the IFB Conference? Will the conference be held anytime this year? I know Lucky FAAB is in October so maybe after that??

    Will IFB be hosting any event during NYFW?


    • Julia Dinardo

      Hi Sheryl, IFB is taking a hiatus for this fashion week – stay tuned for more updates regarding future events, as I’m sure something is in the works!