What's your ‘thing'?
A clear definition of what my blog's about is something that's always on my mind, and as bloggers, probably yours too. It might take awhile, but defining your blog makes your life, your readers' lives, and the lives of brands who want to work with you a million times easier. There's a universe of blogs just within the category of fashion, and those who truly stand out are those with a crystal-clear idea of who they are, and what their blog stands for. Those are the blogs who you instantly relate to (or don't) in some way, because as soon as you land on their home page, you know exactly what they're about. For brands, the bloggers with a defined blog make it simple for them to choose the right ones to work with – those who align with their brand's values and could potentially represent their customer.
Crosby shared some tips on finding your blog's “brand essence” last month, and that's a great start in helping you define what your “thing” is. I chose some of my fellow Seattle style bloggers to give you more stellar examples of ways to define your blog.
All Things Kate's Thing: Polka Dots & Dresses
Polka dots & dresses are two of Kate Retherford's favorite things, and you can see that straight away on her blog, All Things Kate. From the design of her blog (polka dot party!) to her regular outfit posts in – you guessed it – dresses of all colors, vintage and new. Yes, Kate blogs about more than just those two things, but they are clear drivers of who she is as a blogger. Sometimes defining your blog doesn't have to be as difficult or far-fetched as it might seem.
The Chic Curve's Thing: Dressing with Confidence
From Natasha's blog, The Chic Curve, to her social media profiles, it's clear this is a girl full of confidence and wit. She blogs not just to show her personality, but to share those same qualities with her readers. Natasha mixes vintage, thrifted, trendy and classic pieces in hopes of inspiring others to have confidence when approaching their wardrobe.
Hey Pretty Thing's…Thing: Stellar Photography
From her blog, you can easily tell that Carolyn of Hey Pretty Thing eats good food regularly and has great style – simple designer pieces that seem effortlessly put together. Hey Pretty Thing stands out with its amazing photography – courtesy of her husband Miguel. Together they traipse the Emerald City and the globe, and her readers are treated to visually-stunning pictorials of her city, world & style adventures.
AlixRose's Thing: Quirky, Curated Editorials
Read through just one or two of AlixRose‘s latest posts and you can almost read how her mind works – using her blog as almost a running vision board of her style inspirations and aspirations. Her posts are rich with carefully curated pieces from her own favorite fashion blogs and shopping sites, neatly packaged in editorials on a particular trend, color or item of clothing.
Crushing on Clothes' Thing: Quality & Consistency
When you visit Crushing on Clothes, you know you'll see great, high-quality photos and well-edited videos highlighting Alyson's latest outfits, beauty hauls and hairstyles. Most of all, you'll see a consistency in her style: a fresh combo of trendy and classic with pops of color and her signature – a fabulous designer handbag.
Lover of Clothes' Thing: Well-Rounded Life & Style
Some fashion bloggers don't want to just blog about fashion, and at Lover of Clothes, you'll get a good look at Delaney's other interests. Fun outfit posts detailing Delaney's Seattle style are intermixed with her love for baking, books and adventure.
Seattle Boutique Blogspot's Thing: The Best in Seattle Fashion Events
While most of the bloggers listed post about their personal style, Sydney of Seattle Boutique Blogspot blogs to share her love of the biz – Seattle fashion business, to be precise. Readers know to follow Sydney to be in-the-know on the latest and greatest in Seattle fashion events, boutique openings, sales and closings, and independent designers representing the Emerald City.
SkinnyPurse's Thing: Shopping the Latest Trends
SkinnyPurse is all about shopping, period. Whether it's her favorite beauty items or five ways to wear fall's hottest trench coat, SkinnyPurse's always comes back to shopping, making it super easy for her readers to find every single item she writes about.
So, what's your thing?
Image credit: Hey Pretty Thing