Fall has definitely arrived, and with it comes all of our usual favorites – layers, scarves, boots, pumpkin-flavored everything, and so on. Fall is also the start of “the giving season” for many people. Everywhere you look, there's a fundraising drive, book sale, food donation bins and galas for every non-profit you can think of. Today I gave a talk for the local chapter of the PRSA (Public Relations Society of America) focused on non-profits working with media, representing as a blogger. Having written about, collaborated and worked with various non-profits through my blog, it got me thinking a lot about why it's been such a fulfilling thing for me. We talk a lot about how to make money from blogging here on IFB. Reaching out to non-profits is a lot like reaching out to brands, only there's rarely any money involved. We also talk a lot about fostering community – mostly with other bloggers, but today I'm thinking of community in the traditional sense. This season is as perfect a time as any to give back to your community in another way.
Why should fashion bloggers partner with non-profits, you ask?
There are so many reasons why collaborating with a non-profit is awesome.
For starters, if you've ever muttered “I wish I could volunteer for a non-profit, but I don't have time,” devoting some time for a blog post or project that helps promote the non-profit is a fabulous alternative to volunteering. You're already blogging, so why not? Non-profits are always looking for ways to help spread the word about their cause, and many times their stories (while compelling) are just not timely or newsworthy enough for traditional media to cover. Non-profits love working with bloggers, and bloggers like me don't mind “donating our time” via a blog post.
Working with non-profits is a great way to add some diversity to your editorial calendar too. Take a different spin on your outfit photos by featuring all pieces from a thrift shop that benefits a particular non-profit. Help style a few mannequins for a local non-profit's upcoming sale, then write about it. Again, it's all about ways to give back aside from traditional volunteering!
[Image credit: Shutterstock.com]
What kind of non-profits should you work with?
I believe you should only write about (and thus support) the things you are passionate about, and that also rings true for approaching non-profits to work with. Without steering you too far towards specific ones, there are a few non-profits with a bit of a lean towards fashion. Dress for Success is a national group that helps low-income women get a leg up in their careers by supplying them with the clothes and essentials they need for job interviews. Goodwill owns several thrift shops throughout the nation, whose proceeds help provide job and education training for underprivileged communities. You probably already have a local non-profit or two in mind, but if you don't, it's just one Google search of “(your city) non-profits” away!
Do you support non-profits through your blog? Leave us an example in a comment below!