5 Quick Tips for Maximizing Your Pinterest Account

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Though “Pinterest fever” has died down a bit since earlier this year, this social media platform is still an excellent resource for driving traffic to your blog. Since I've started using Pinterest, they've become my #3 site referrer (after Google and direct traffic). Though I know it can be tedious to start up yet another social networking platform, Pinterest lends itself especially well to the fashion world. The gallery style format is visually exciting and easy to navigate, and as an added bonus, you can learn about new designers, trends, and stores you may never have encountered otherwise. If you're a recent convert to Pinterest or just looking for a few quick ways to enhance your skills, here are some tips to keep in mind.

1) Verify your site.

Verifying your site confirms with Pinterest that you actually own your url, and makes your web address visible right there on your profile page. Verified sites also get a check mark which appears on both their profile page and next to their username when visitors are searching for new accounts to follow. Having a verified site not only makes you look more professional, it confirms that the person behind the Pinterest page bearing your name is the person who's actually supposed to be there (i.e. not a squatter or someone trying to piggyback on your name); this is really important for brand continuity and building trust with potential site visitors. As an added bonus, verified domains have access to Pinterest's in-house analytics dashboard.

2) Post vertically oriented pins.

Pinterest strongly favors a vertical orientation over a horizontal one; vertical pins get way more “real estate” on the Pinterest dashboard which increases their likelihood of being noticed and repinned. If you don't have very many vertical images on your blog, consider cropping a few specifically for Pinterest. You can even consider customizing some of your images with special text (such as the title of the blog post) to up their repinnability (is that a word?). And while we're on the subject of images, remember to include your url in the description when repinning images from your own site. Don't go overboard (you should be pinning from multiple sites, after all), but many people will click a link directly from the image caption, so use that to your benefit.

3) Pin strategically.

In so many words, take a look at what's getting the most repins, and do more of that. The Pinterest analytics dashboard is really good for seeing what your most repinned and most clicked-on pins are, but you can also just scroll through your recently pinned items, and see which photos got the most repins, likes, and comments. Speaking of comments…though Pinterest isn't really a place where a ton of conversations happen (unlike, say, Facebook or Twitter), try and respond to commenters if you can. It's a small thing that goes a long way towards building a sense of community on your social platforms and making people feel appreciated.

4) Use specific and descriptive folder names.

This is something I'm still working on myself! When I started, I only had two folders: lingerie and fashion. Gradually, I realized I needed other, more specific folders as well – like corsets, editorial fashion, pinup, vintage lingerie, beauty, and so on. At some point, I may get even more specific and break those folders down into more distinct categories. The point is: try not to be generic when it comes to folder names and titles. Not only will that make sorting your pins easier, it also encourages people to follow the folders that are the perfect fit for them…and who doesn't want more followers?

5) Don't remove the credits!

Though I'm sure no one here has ever been guilty of this, keep brand, store, designer, photography, magazine, and other credits intact when repinning images. Nothing is more shady and dishonest than stripping away the credit from a photo before pinning it to your own boards. Aside from being unfair to the creators of the image (who deserve to be credited), it's also unfair to the people who follow you. After all, they deserve to know who made the gorgeous items you thought were worth sharing! Removing the credits from images makes Pinterest less useful to everyone, and undermines your credibility as a blogger. Just don't do it.

What are some of your best tips for using Pinterest? Please share them in the comments!

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12 Responses

  1. Sarah's Real Life

    I read one time that photos without a human face in them are pinned more. I’ve found that to be true in pins from my own outfit posts. Some of my most pinned pins are just details of my torso that show off the belt and/or jewelry. When taking and editing outfit photos I try to remember that and make sure I have a good pinnable image for each post!

    ~Sarah of Sarah’s Real Life

  2. Ashe

    4) Use specific and descriptive folder names.

    ^^ So much!! It makes it much easier on you as your folders grow (says the blogger with 378 pins in a “Breakfast, Lunch, & Dinner” folder), but also makes it easier for your followers to only follow the boards that interest them.

    I’ve also hear that you should organize your boards by those that are going to be most searched, or you’re most interested in promoting on the “My Boards” page…

    Like Sarah, I’d also heard the big about faceless images… but on the other hand, what about magazine editorials that get repinned so much??

  3. Rachel

    Hi! Great tips! But for #1, I am having the hardest time trying to verify my site. Does anyone have step by step instructions on how to do so? For a blogger you’d think it would be a piece of cake but I just can’t figure it out! I hit ‘verify site’, then ‘Download Verification File’. After that? When I click on the download it takes me to a page that says ‘Looking good! You are ready to return to the verification page and complete the process.’ If anyone can help it would be greatly appreciated!

    To Hell In A Handbag

    • Onianwah

      The verification I used was with the code provided which I then uploaded into the head section of my blog html code.
      Why don’t you try that instead of the download verification file option.

      Lagos, Nigeria

  4. Amelia Madelaine

    Thank you so much! I never knew about the analytics – I just verified my site. This is going to be SO helpful – wow fun to see some really odd things getting pinned too.

  5. Second Floor Flat

    I never knew about analytics either so thanks for sharing! The vertical thing is said a lot so I think that must be true…it just makes sense when you think about it. Enjoy your weekend!

  6. Sarah Boyd

    Good tips!! I’ve been trying to pin daily and have definitely seen more traffic because of it. Also, it’s great for RewardStyle sales – since items get repinned which all leads to sales!

  7. Style Context

    I wrote an article on Pinterest tips not too long ago. One of the tips I gave was installing a hover button to make it more convenient to pin images (very useful especially if you tend to use more than 1 image in your post). You can read more here: http://stylecontext.com/2013/08/29/five-pinterest-strategies-for-your-blog/

    Another tip I would recommend that’s not in my post is finding a group board to pin to that has thousands of followers. It’s a good way to increase your reach and exposure.

  8. Jeanine Marie

    Good tips here. I find that pinning daily has increased traffic to my blog. Try to find unusual items to feature so you have not just pinned the same images with the crowd.