On Monday, I posted a photo of myself on Facebook. In an hour, it got one “like” so I deleted it. On Tuesday, I posted a *hilarious* (or so I thought) pic of me wearing a banana costume on Instagram, the likes weren't rolling in as fast as I'd like, deleted that one too.
Then the blog posts… not been getting as many comments lately. Was there something wrong with me?
Then it hit me. Yes, something was wrong with me…
Was I posting for fun, necessity or VALIDATION?
I tell ya, it's an extensional crisis for a blogger when the “validation” question rears it's ugly head.
Comments and comment culture is so ingrained into the vision of success for fashion bloggers that it's hard to separate the purpose of comments. The top of the top of personal style bloggers get hundreds of comments, some of the best Instagrammers get literally tens of thousands of likes. Pinning success to engagement is easy because we can see it, however there are many other ways to measure success and more importantly, quality.
I remember my very first comment from a reader. He was a total pantyhose creep commenting on my tights.
Then again, comments feel good. Even if they're not gushing… that simple acknowledgement feels good. Here's a shameful admission… I remember my very first comment from a reader. He was a total pantyhose creep commenting on my tights. I was 99% disgusted, but a 1% of me was happy someone commented!
Comments offer feedback, sometimes immediately to whether your content resonates with readers. Most of readers are silent, but the few who chime in can give you a sense of how content is perceived. Measuring success by commenting can become addicting because it feels personal, it's so easy to look at those few who comment and say all readers feel that way. Comments make it easier to put a face on that digital abyss we post into.
What happens if no one comments?
Do you need comments to feel successful about a post? Or are you just hoping to spark a conversation?
[Image credit: Shutterstock.com]