“If I had asked people what they wanted, they would have said faster horses.”
Your readers. You love them. They are your people. Without them pretty much your community would not exist. Blogging would be sooo boring if there were no readers. We'd all just be taking to digital space, and no one would listen. Basically, without readers, blogging sucks.
But do your readers know what they really want?
Yes, your readers know when they see an amazing blog. They know when they see a blog post that resonates with them. They let you know when you create a post that they love… But have you ever tried asking your readers what they wanted to see more of on your blog? Did you test it out only to find that the only people really interested in seeing that new feature were the people vocal enough to ask for it?
It's always difficult to anticipate what people want. We're not mind readers. We also don't really know what WE want until we see it (or envision it). When the iPad came out, I thought, “What would I ever use it for? I have a computer… I have an iPhone…” But it turns out, I use my iPad in a completely different way from my iPhone and my laptop, and I use my iPad on a daily basis. If Steve Jobs would have listened to his customers, the iPad (and the exploding tablet market that followed) would have never been born.
People have become comfortable with blogs to THINK they know what they want.
People have become comfortable with blogs to THINK they know what they want. They know when they see a blog that they don't need to come back to. They know when they get hooked on a blog. They know what topics they love to read about. Your readers are savvy.
But what are your readers missing? What kinds of posts, blog topics are being missed? What kinds of problems do you have (and perhaps your readers have) that need to be solved?
Where are the blind spots of your reader's wants and needs?
Find those blind spots and you'll see that your readers want something they don't know they need yet. In this flooded market of fashion blogs, it's not enough just to go along with what seems popular at the moment. Yeah, sure people want that now… but for how long? If you're following what everyone else is doing, you'll always be behind.
Your readers know what they want, yes. But, can you find out what your readers WILL want?
[Image credit: Shutterstock.com]