Do Your Readers Know What They Want?


“If I had asked people what they wanted, they would have said faster horses.”
~Henry Ford

Your readers. You love them. They are your people. Without them pretty much your community would not exist. Blogging would be sooo boring if there were no readers. We'd all just be taking to digital space, and no one would listen. Basically, without readers, blogging sucks.

But do your readers know what they really want?

Yes, your readers know when they see an amazing blog. They know when they see a blog post that resonates with them. They let you know when you create a post that they love… But have you ever tried asking your readers what they wanted to see more of on your blog? Did you test it out only to find that the only people really interested in seeing that new feature were the people vocal enough to ask for it?

It's always difficult to anticipate what people want. We're not mind readers. We also don't really know what WE want until we see it (or envision it). When the iPad came out, I thought, “What would I ever use it for? I have a computer… I have an iPhone…” But it turns out, I use my iPad in a completely different way from my iPhone and my laptop, and I use my iPad on a daily basis. If Steve Jobs would have listened to his customers, the iPad (and the exploding tablet market that followed) would have never been born.

People have become comfortable with blogs to THINK they know what they want.

People have become comfortable with blogs to THINK they know what they want. They know when they see a blog that they don't need to come back to. They know when they get hooked on a blog. They know what topics they love to read about. Your readers are savvy.

But what are your readers missing? What kinds of posts, blog topics are being missed? What kinds of problems do you have (and perhaps your readers have) that need to be solved?

Where are the blind spots of your reader's wants and needs?

Find those blind spots and you'll see that your readers want something they don't know they need yet. In this flooded market of fashion blogs, it's not enough just to go along with what seems popular at the moment. Yeah, sure people want that now… but for how long? If you're following what everyone else is doing, you'll always be behind.

Your readers know what they want, yes. But, can you find out what your readers WILL want?

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12 Responses

  1. Andra Dorolti

    Nice point of view!
    I actually did try to find out more, by asking them to fill in a survey (anonymous), with basic questions related to what they want to see on a blog.

    I personally think it’s extremely important to see other opinions. It’s true, it’s our blog so it needs to express something from our point of view. However, I feel I’m always doing a better job when I listen to others.


  2. Jessica Villar

    I tried setting a little poll on my blog to figure out what my readers liked the most about my blog, which is not exactly the same as what they want but I guess it is the closer I can get to it. I compiled some valuable information but not that much and it was kind of a test (I had to set the options myself) so it is difficult to know whether it is exactly what they like or want to see on my blog more, right?

    I think the problem is that we don’t know what we want to see in other blogs and when we found out, do we really want to share that information?

    Great post anyway, Jennine

    The Elegance Hunter

  3. Life is like

    Nice photo!
    I think there is no easy answer for this question. But when you know your readers, when you know who is your target, then is much easier.

  4. Style Context

    I think this calls for some level of introspection. As bloggers we are also readers of other blogs, so it’s perfectly reasonable to ask ourselves what we would want to see on a blog. I, for one, could never get tired of blogging tips which is why I visit IFB every day. That was my main motivation for creating a blogging tips section on my blog (, which a lot of readers (many of whom are bloggers) love and appreciate.

  5. Teso

    If you start a blog you should already have something to say. But it shouldn’t be “dear diary” attetude, otherwise, the only audience you get is YOU! So before posting something ask yourself if it would be interesting for you as a reader.

  6. Liza

    That’s a great topic to think of. Of course it’s a bit easier just to take something which is pretty popular right now and use it in your own way. Creating something new is difficult, much more difficult! Firstly, people might not get the point of what you just created and why do they need it. Secondly, there are really a lot of fashion blogs and fashion related sites and it’s really hard to find something new and fresh. But if you are going to find it, then it will totally pay off in the future!
    Thanks for the great topic. I really hope that I will be able to find this special something one day 😉

    • Stacey

      I completely agree with this! We are trying really hard to create new content that isn’t just like other fashion blogs, which makes it much more challenging. Also, I don’t have a lot of readers right now, and the ones I do have don’t really ‘get’ my fashion posts, as they are mostly friends from home who are more into the mom and recipe posts. So I’m still trying to find my audience:) If we keep creating original and cool content, people will find us.

  7. Candice

    As a blog reader I love it when bloggers ask for reader’s feedback on things they post. As a blogger I think I’ll start incorporating this.

  8. choolee

    Nice point of view! I love IFB ♥ it offers you really great tips if you are new in blogging! So thank you for that article – i now will ask my reader more often what they wonna see on my blog 🙂 thanks

  9. Matthew Pike

    Now there’s an interesting subject. To know what they want before they know it. I find Pinterest to be a good source of inspiration, which then leads to ideas and angles for blog posts. Kind of tricky one, but if you get that right you’re a shoe-in

    Buckets & Spades

  10. Oksana Radionova

    When you start blogging not with the purpose to be liked or accepted is when you truly become a blogger. As Rilke once wrote, if what you do stems from passion “then you will not think of asking anyone whether [it is] good or not…. You will see [it] as your dear natural possession, a piece of your life, a voice from it. A work of art is good if it has arisen out of necessity.”