Bloggers: What is the Message We’re Giving to the Next Generation?


As blogging has evolved through the years, gaining in popularity, attention, clout, bloggers, and even regulatory compliance (FTC guidelines/requisite disclosures), I find it increasingly important to not lose sight of why what we do has value and importance for ourselves, and for others.

Its easy to become wrapped up in the minutiae of the day-to-day work, but crucial to rediscover the joy and significance of what blogging can bring to the table.

Not too long ago, I wrote the pieces “Why I Don't Like Calling Myself a Blogger,” and “Breaking the Blogger Stigma,” which dealt more with the internal struggles of dealing with stereotypes, largely negative, that can certainly give blogging a bad name, but what about the positive, and those that think that blogging and bloggers are just amazing?

In teaching fashion-related courses to undergraduate students, I  have not an increasing mention of bloggers in class, as students take precious time away from their intense course work to read a select amount of blogs. The references they mention generally pin point bloggers as the new style super stars, in which my students shower admiration and attention upon their favorite bloggers, painting them as fashion icons, applauding their writing styles, and even feeding into the concept of blogger as celebrity.

Not so much to say that my students aspire to be bloggers themselves, but rather that they appreciate this medium, and find inspiration in the originality of the content and imagery.

It's as if it's no longer en vogue to say that Jennifer Lawrence, and hence/or her stylist, Rachel Zoe is considered a style icon, but rather that a particular blogger IS…

It's as if it's no longer en vogue to say that Jennifer Lawrence, and hence/or her stylist, Rachel Zoe is considered a style icon, but rather that a particular blogger IS, doing “sexy in a masculine way that really different and cool,” or “pairing together pieces together in an unusual, but really awesome, way”.

In speaking with my younger cousin Carli (age 11), a blog reader, as to what she thinks about blogging, what she likes about it, and how much work is required, she was quick to respond with, “Being a blogger does seem fun and I'd want to be a blogger someday, kind of like you! The thing I like about blogs is that you can write anything you want to about fashion, and no one tells you what to do, and (your readers) accept how you feel about it. It's both a lot of fun and hard work, but you get to use your own words to say what you want to say, and it has to be fun just to go out and blog on whatever you want to blog about.”

In essence, it's not about the products gifted, the looks put together or the places visited and people met, but the idea of FREEDOM, from a journalistic and style perspective, that is quite alluring when it comes to blogging, and should not be lost site of. Being able to be accepted as our own genuine selves, validated by a steady and hopefully growing readership is the message that I hope perpetuates in the medium of blogging for a long time to come!


 What message do you think a younger generation of readers is getting from blogs and bloggers today? Ask away – I bet the response may surprise you!

[Image credit:]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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12 Responses

  1. Amanda Black

    People that get into blogging for the ‘perks’ and just to be noticed are giving bloggers a bad name. Their souls aren’t 100% in it for the right reasons and sooner or later it begins to show that they are false.

    If you do write with pure love and inspiration in what you believe in and don’t try to be someone your not it shows. These are people aren’t just bloggers, they are writers and artists of sorts. Sadly the bloggers in this for the wrong reasons are what outshines the artists sometimes.


  2. Candice

    I’d like to think that they see how important it is to have their own style. When I was growing up everyone at school dressed alike and if you were different (like me) you were an outsider but now kids can look at blogs and see women they admire that don’t follow the status quo or at the very least put their own spin on it and that can be very inspiring.

    • julia

      totally a great point, Candice! I was the oddball in the way that I dressed in school too-love that it is applauded now – if only it was back in my day! 🙂

  3. Teso

    I believe that blogging before was something more unique and personalized than now! People all over the world wanted to share their vision of life, of style and personality. Nowadays young generation tends to think that blogging is a fast way to achieve “fake” popularity and that everyone who has a website can call himself a blogger! So I truely understand why you don’t like to be associated with these “celebrities”! +1

  4. choolee

    i think that blogging befor was much easiere than now. see all the big bloggers, they all started there blog 3-6 years ago! and ofc. many other girls and boys thought about beeing big and popular by blogging. so a looooot of blogs were made. that means it is nearly impossible to stand out, get a good readership. and ofc a lot of attention. BUT its great with the readers even if they are not that much! i love em becouse i love blogging from the bottom of my heart. If someone is blogging becouse of the attention or the freebies, the blog wont make it – for sure not! thats my opinion.

  5. Ms. Kizzy Von Doll

    I feel blogging was in some ways better at the start of my blogging. It seemed a bit easier, people commented because they wanted to and were kind enough to return a comment to say hello & acknowledge your presence on their blog. Now, not many even reply, they complain they are too busy, but everyone is busy and lives life outside of their blog, so a small note of whatever it may be isn’t too much to ask. Especially if you have enough time to sit down and create a blog post…because we all know that posts aren’t always created in 10 minutes. People seem so eager to get free stuff and to brag about free stuff they received that it just takes the fun out of it all. Some feel they are owed free things because they blog. And I noticed that many companies or even sites that help bloggers sometimes tend to stick to promoting the SAME bloggers over and over. It gets tiresome because you go through those bloggers and a lot of the times, they are all the same. I think we need to give the next generation the platform to be diverse, unique, strive for being themselves and being proud of that. It’s very apparent a lot of the sites for bloggers want only the same kind of bloggers, that all fit into the same basket…I would much rather enjoy seeing a wide range of bloggers, to show there is room for everyone because I believe deep down there is!!

    The Dainty Dolls House

  6. debiparna chakraborty

    i have been thinking about one thing a lot lately – how important it is to stick to your own niche? i am a lifestyle blogger and took that approach from the start..but when a food blogger suddenly reviews beauty items received by a brand it feels disorienting and dishonest to an extent. also makes me questions if blogs which stick to their original purposes are better in quality and are more professional. there the question about a professional blogger and one who happens to have a blog.

  7. Marlene @ chocolatecookiesandcandies

    I talked about this on my blog recently. I’m a mom with a young daughter. These days, young girls know social media better than their parents. The current obsession about fashion and the endless consumerism trend is exhausting. What’s more, it’s trendy to be obsessed about fashion. As a mom, I don’t want my child to grow up thinking that appearance is everything. Yes, it plays a part but what’s on the inside counts more.

    • kate @ undeniable style

      I agree — I’m concerned about the obsession with materialism that blogging may fuel. (How many bloggers have shopping addictions?!) But it’s not a causal relationship; materialism is (sadly) everywhere we look.