As blogging has evolved through the years, gaining in popularity, attention, clout, bloggers, and even regulatory compliance (FTC guidelines/requisite disclosures), I find it increasingly important to not lose sight of why what we do has value and importance for ourselves, and for others.
Its easy to become wrapped up in the minutiae of the day-to-day work, but crucial to rediscover the joy and significance of what blogging can bring to the table.
Not too long ago, I wrote the pieces “Why I Don't Like Calling Myself a Blogger,” and “Breaking the Blogger Stigma,” which dealt more with the internal struggles of dealing with stereotypes, largely negative, that can certainly give blogging a bad name, but what about the positive, and those that think that blogging and bloggers are just amazing?
In teaching fashion-related courses to undergraduate students, I have not an increasing mention of bloggers in class, as students take precious time away from their intense course work to read a select amount of blogs. The references they mention generally pin point bloggers as the new style super stars, in which my students shower admiration and attention upon their favorite bloggers, painting them as fashion icons, applauding their writing styles, and even feeding into the concept of blogger as celebrity.
Not so much to say that my students aspire to be bloggers themselves, but rather that they appreciate this medium, and find inspiration in the originality of the content and imagery.
It's as if it's no longer en vogue to say that Jennifer Lawrence, and hence/or her stylist, Rachel Zoe is considered a style icon, but rather that a particular blogger IS…
It's as if it's no longer en vogue to say that Jennifer Lawrence, and hence/or her stylist, Rachel Zoe is considered a style icon, but rather that a particular blogger IS, doing “sexy in a masculine way that really different and cool,” or “pairing together pieces together in an unusual, but really awesome, way”.
In speaking with my younger cousin Carli (age 11), a blog reader, as to what she thinks about blogging, what she likes about it, and how much work is required, she was quick to respond with, “Being a blogger does seem fun and I'd want to be a blogger someday, kind of like you! The thing I like about blogs is that you can write anything you want to about fashion, and no one tells you what to do, and (your readers) accept how you feel about it. It's both a lot of fun and hard work, but you get to use your own words to say what you want to say, and it has to be fun just to go out and blog on whatever you want to blog about.”
In essence, it's not about the products gifted, the looks put together or the places visited and people met, but the idea of FREEDOM, from a journalistic and style perspective, that is quite alluring when it comes to blogging, and should not be lost site of. Being able to be accepted as our own genuine selves, validated by a steady and hopefully growing readership is the message that I hope perpetuates in the medium of blogging for a long time to come!
What message do you think a younger generation of readers is getting from blogs and bloggers today? Ask away – I bet the response may surprise you!
[Image credit: Shutterstock.com]