Thinking back about comments that I have made, said to me, or overheard, I remember one that hit home, being told that I “look like such a blogger today!” What does that even mean?! How is it observed, immediately tagged, and noted? What signifier am I giving off and is being picked up upon that I am not only into fashion, and a writer, but at that, a blogger?
This past New York Fashion Week, I further observed and exercised the idea that within the high saturation of the stylish set of show goers, I could identify who the bloggers were, based on a scale of homogenous style, in which within the realm of the fashionable uniqueness, there was still a visible uniformity to the mixing and matching of trends and products, interpreted slightly differently on each person, of course.
So how does “unique” actually become actually “uniform” enough to peg down? With any cultural group, be it a popular one or a subculture, there are ways to visually identify people into a certain class or group, and you can also use these discernible semiotics to identify “one of your own;” in this instance, fellow bloggers (p.s. if you are interested in this subject, read the all-time classic text “Subculture: The Meaning of Style” by Dick Hebdige).
I don't necessarily think it's a bad thing to be identified as possessing “blogger style,” and if we were to consider bloggers as its own group, looking back years from now (or even today!), there is sure to be a definition as to the modus operandi and style associated.
Perhaps taking a stab at it now, we can say that the “signature blogger style evolved out of the freedom born through the nonrestrictive, self ownership environment of the internet, enabling bloggers to act on and publicly display a freedom of individual style, in many cases documented through their own images and made freely available to the masses view, comment, and share.” As definitions go, this is just a generalization, and there are exceptions within the niche of what each blogger does and writes about, but I do find it striking that somehow a harmony in style can be acutely found across such a multitude of individuals sharing the same profession and/or hobby.
How would you define “blogger style”?
[Top image credit: Shit Bloggers Wear]