You know the old adage, “the grass is always greener on the other side”? Lately, I've been wondering if that is indeed true, or if I may be better off from an opportunities standpoint, if I blog from a different city, or even country. With blogging, it seems that more you can “niche down,” the better, but should that strategy also apply to where you live, and hence, blog from?
We've been telling ourselves that the beauty of blogging is that you can do it from anywhere, but does there come a point when location really does matter?
It may seem crazy for me to contemplate, being in New York City with so many cultural and fashion-related entities always at my finger tips; this week alone, I saw four fashion-related exhibits at three different museums, an opportunity that I would be hard-pressed to indulge in elsewhere. I know I'm spoiled by this city's tremendous resources, however, I can't help but think that the market here has become over-saturated with bloggers, making me one of one of hundreds in this market, and perhaps in a smaller city or town, I'd be more of a “big fish in a small pond.”
There certainly can be quite a bit of competition and comparison amongst bloggers, which I could easily do without, however I do remain extremely grateful to have had the opportunity to partake in out-of-this-world, exclusive events that are definitely “bucket list worthy” moments just by living in this city.
Thinking about these things and contemplating how much being here, or anywhere for that matter, has been built into the DNA of a blog, such as the opportunities received, the contacts made, and reader expectations, may give pause before seriously considering those greener pastures, if they do actually exist. Could it be true that my search engine rank could be boosted to the top if I were in a smaller city, and “bloggers in random small city” was searched?
Jessie Artigue spoke at the IFB and Crossroads Trading Company mini conference last week about her move from Kansas City, MO, to the New York City-area being quite a coup for her blog, which also underwent a name transformation from The Concrete Catwalk to Style and Pepper. In 2010, Jessica Quirk of What I Wore moved from Brooklyn to Bloomington, Indiana, finding ways to incorporate her new community into her blog in a myriad of ways, via shop recommendations and cool locations for her daily outfit posts, all the while maintaining the mission of the blog through continuing to capture through the camera lens the essence of her personal style and personality.
Special circumstances, a job, a significant other, and just life in general may call for a relocation, and if so, it may be highly beneficial for your blog. Like any move, it can be exciting and scary at the same time, however from small to big, big to small, or a lateral city move may help you to narrow or shift, or enhance your focus in a way that will be well-received, make you happier in the process. A slower pace of life and lower cost of living may be better for state-of-mind, and likewise, the chance to expand your horizon's and networking capabilities in a larger city may be calling you.
Do you think your blog would garner a larger audience or have more opportunities if you blogged from a different location?