Would Your Blog Have More Influence If You Lived in a Different Location?

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You know the old adage, “the grass is always greener on the other side”? Lately, I've been wondering if that is indeed true, or if I may be better off from an opportunities standpoint, if I blog from a different city, or even country. With blogging, it seems that more you can “niche down,”  the better, but should that strategy also apply to where you live, and hence, blog from?

We've been telling ourselves that the beauty of blogging is that you can do it from anywhere, but does there come a point when location really does matter?

It may seem crazy for me to contemplate, being in New York City with so many cultural and fashion-related entities always at my finger tips; this week alone, I saw four fashion-related exhibits at three different museums, an opportunity that I would be hard-pressed to indulge in elsewhere. I know I'm spoiled by this city's tremendous resources, however, I can't help but think that the market here has become over-saturated with bloggers, making me one of one of hundreds in this market, and perhaps in a smaller city or town, I'd be more of a “big fish in a small pond.”

There certainly can be quite a bit of competition and comparison amongst bloggers, which I could easily do without, however I do remain extremely grateful to have had the opportunity to partake in out-of-this-world, exclusive events that are definitely “bucket list worthy” moments just by living in this city.

Thinking about these things and contemplating how much being here, or anywhere for that matter, has been built into the DNA of a blog, such as the opportunities received, the contacts made, and reader expectations, may give pause before seriously considering those greener pastures, if they do actually exist. Could it be true that my search engine rank could be boosted to the top if I were in a smaller city, and “bloggers in random small city”  was searched?

Jessie Artigue spoke at the IFB and Crossroads Trading Company mini conference last week about her move from Kansas City, MO, to the New York City-area being quite a coup for her blog, which also underwent a name transformation from The Concrete Catwalk to Style and Pepper. In 2010, Jessica Quirk of What I Wore moved from Brooklyn to Bloomington, Indiana, finding ways to incorporate her new community into her blog in a myriad of ways, via shop recommendations and cool locations for her daily outfit posts, all the while maintaining the mission of the blog through continuing to capture through the camera lens the essence of her personal style and personality.

Special circumstances, a job, a significant other, and just life in general may call for a relocation, and if so, it may be highly beneficial for your blog. Like any move, it can be exciting and scary at the same time, however from small to big, big to small, or a lateral city move may help you to narrow or shift, or enhance your focus in a way that will be well-received, make you happier in the process. A slower pace of life and lower cost of living may be better for state-of-mind, and likewise, the chance to expand your horizon's and networking capabilities in a larger city may be calling you.

Do you think your blog would garner a larger audience  or have more opportunities if you blogged from a different location?

[Image credit: Glynnis Jones / Shutterstock.com]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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42 Responses

  1. Nesha

    I definitely believe that where I currently live affects my blog, maybe if I was still living in Brooklyn, I would have had a larger audience and have more opportunities. There isn’t much on this little island.

    Reply
  2. Soraya

    Interesting article. As a blogger trying to promote oriental fashion internationally, most of my audience (designers, events, readers) is in India, The Middle East and other regions and not in Amsterdam where I am based. So if the site grows, it would be a better idea to relocate to a country that welcomes bloggers who write in English and write about oriental fashion 🙂

    Reply
  3. Alexandra Steinmetz

    I think one of the biggest challenges about locations is that it can bring certain expectations to your blog. I work full-time and am on a limited budget, and being in Williamsburg, ie) the hipster capital of the US, I think there are certain expectations about what brands I’ll be wearing, or how I’ll style my outfits, or even what events I’ll be attending.

    I don’t think my audience would necessarily change, but I feel like I’d have less pressure on myself if in a different location!

    Reply
  4. Evamaria

    I actually think about this topic even too often. I like in Estonia and winter here is extremely cold, so if I lived somewhere else, I could take outfit photos all year round. As you can see the location matters what your blog can be about. The advantages of living a big city would be the amount of events where you can go and a bigger audience, which will help you to gain more popularity if you’re willing to work hard for it.

    http://despite-the-style.blogspot.com

    Reply
    • milijana

      Well Evamaria, I understand you. I’ve started my blog this july, and I live in Moscow at the moment….have no idea what to do when real winterstarts:-( hope we’ll move soon:-)

      Reply
    • houseoffstyle

      I definitely believe that where I currently live affects my blog, i currently live on a small island in the Caribbean which probably majority of people ( besides sports lovers ) even know exist. i have a welly organized blog and my co-partner and i are consistent but our audience just doesn’t seem to be growing.

      many times we find our self thinking if its really worth it anymore or are we setting expectations that are way to high. are we doing something wrong why aren’t people interacting? ( mainly because blogging is fairly new in our country) but also international.

      many times we ask ourselves would our blog be bigger if we wur living in the US or EU ? we strongly think it we would have had a larger audience and have more opportunities. There isn’t much on this little island.

      Reply
  5. Alyssa//Runway Chef

    I have frequently wondered this over the last couple years. When I moved to NYC, I also started blogging, something that was already quite popular here. But when I would mention my blog to people where I had moved from (Kansas City & Indianapolis), I was met with a lot of blank stares and confusion. That’s definitely changed in the couple years since then, but it still seems like there is a lot more room for growth/easier to grow in the smaller towns than it is to stand out in the big cities.

    Reply
  6. Nina Nuru

    Sure it’s a benefit. Blogging from NYC a sounds attractive and finding contacts is much easier, but still, it’s the content that matters in the end. 🙂

    Reply
  7. Amber

    As a blogger from the Detroit area, I’ve found that my location offers me one great advantage, and that is being able to take outfit photos in some really bizarre, unique places. How many bloggers have houses covered in polka dots or speed boats overflowing with stuffed animals in their backgrounds?

    Reply
  8. daria

    While I do appreciate the uniqueness of my area, I’ve always thought living in a different country – or even in the capital city here – would imply more events and connections. For example, many brands prefer to work exclusively with US bloggers, which makes blogging in Eastern Europe a tad more difficult.

    Reply
  9. amantle mapoka

    as someone who lives in a Botswana, Africa, i can safely say my location has an impact on my blog. living in a community where blogging is only just starting to be appreciated means its easier to evoke interest, but its hard to market yourself as a blogger and and to connect with local stores using this platform . great article btw 🙂

    Reply
  10. Hope Howland

    I fully think that being a “big fish in a small pond” has it’s benefits…. like in any situation it is what you make of it..
    Hope
    hchdesigns.blogspot.com

    Reply
  11. Jeanine Marie

    I decided to take my hobby blog to the next level and was surprised there were not many fashion bloggers in my area. I only live an hour and a half from NYC. I hope to become a big fish in a small pond and maybe NYC will be calling. If NYC doesn’t call, that is ok too because my little town/county is a great place that needs some attention. I think you have to find what is truly going to make you happy and to be happy every step of the way.

    Jeanine Marie
    avalonandkelly.com

    Reply
  12. Kristian

    I think being based in a state some people legitimately have thought was unpopulated or all a national park (Wyoming) I think is mostly a disadvantage. People are not here at all and those that are generally are still a little fuzzy on technology and what blogging is. Still I get gorgeous photo locations and I am changing my meta tags so I come up on the first page of Wyoming bloggers!

    Reply
  13. CynthiaCM

    I’m not sure if I would! In a larger city, NYC, for example, I’d be even more lost and in a smaller locale, I wouldn’t have nearly the same number of opportunities! Smaller cities have fewer PR companies and might not even have the kind of season previews that I’ve been attending for the past month or so!

    Cynthia

    http://www.delectablychic.com

    Reply
  14. Midori

    Hi!
    I’m new here but I’ve been following IFB for years and so many other blogs.
    I usually don’t really know where are the blogs I follow from. Is not really important for me. Is the story behind, the way the post is written, the capacity of bringing their own and unique spirit that captivates me. Of course the locations matters, but as much as the style, the writing or the creativity of the blogger. By saying it matters, I’m not saying that there are better locations for blogging but different audience.
    When referring to working with brands is a bit different. Brands first look at the blogger’ style, see if it fits with their customers then, of course, their followers and influence. The location is important only in 2 cases:
    1. if they want the blogger to host an event. In this case, they will look for a blogger which style’s fits their audience and that is as closer as possible from the venue. Big cities may have more events than small ones
    2. if they want to collaborate only with bloggers from markets where they are present. If they don’t have stores in Germany, they most probably won’t work with a blogger living in Germany.

    xoxo

    Reply
  15. Kimberly

    I’m from a small town. There is a pretty big fashion blogger who lives here and do you know how often I hear about her in the local media? Never. Not once. Because often times small town = not much general interest in fashion, so I wouldnt necessarily buy into that big fish theory in this situation. The perk of being in a more metropolitan area is that you’re more likely to get collaborations because you’re closer. I know some pretty small start up blogger who have gotten collabs after just a few months of blogging, an they all live in more metro areas. Just my 2c!

    http://GLOSSglimmer.com

    Reply
  16. Onianwah

    For me, I don’t really think the location of my blog matters a lot. I work full time, have a limited budget and also work as social media manager to other small time brands.
    However, there are a couple of new ideas that i would love to incorporate into my blog really soon but I have to wait on a photographer who believes in my ideas enough to make them his/hers too unfortunately.
    Getting brand recognition is a function of consistency and quality of work more than location, IMO.

    Barbara
    http://www.barbara1923.com
    Lagos, Nigeria

    Reply
  17. Brieanna

    I’ve been thinking about this lately too as I will be moving from the Gold Coast to Melbourne (Australia) next year. Melbourne has a very different style aesthetic to the Gold Coast which is very beachy and laid back. I’m excited to style new outfits that better reflect my style and my new home.
    Brie

    Reply
  18. Kelly

    Like most things in life, there advantages and disadvantages to both. I’m based out of Cincinnati, Ohio…clearly not a fashion capital. A lot of the time I’m green with envy of NYC and LA bloggers…or UK bloggers. They have access to many more events and other bloggers. But then, I also have been afforded opportunities much sooner being one of few fashion bloggers where I live. NO matter where you live though, blogging is what you make it. You can live in NYC and not have a diverse blog…or live in a rural town and cover tons of things. It’s a matter of perspective, not location <3

    xoxo
    Kelly
    http://www.dreaminlace.com

    Reply
  19. Katie

    I think it would maybe improve it, but I don’t know if moving would radically change anything.

    I’m from Indiana. Indianapolis isn’t the most fashionable place, so I feel like I have a more unique sense of style compared to the rest of the city. If I were to move to the Silicon Valley, my look wouldn’t work there. The weather there doesn’t support layers, but the weather here does. And. that’s a great deal of my style. But, even if I moved to NYC, where the weather warrants layers, I still wouldn’t fit the scene, because my aesthetic is about looking expensive for cheap, and their ideology is just to be expensive. I could make it work, but I don’t think it would change my influence.

    I have noticed I follow a lot of UK bloggers, and I tend to emulate that style, so I feel like I would maybe be better in the UK, but, seeing as that’s over an ocean from where I am, I don’t see that happening.

    It doesn’t matter where you’re from, or where you’re based, its all about your style and how you portray it.

    Reply
  20. Luci {Luci's Morsels}

    I just recently moved and have been thinking a lot about this. In many ways, blogging success depends on the blogger and not the location. In some regards, however, I think location is important. Having just moved from Oakland, where few brands and fashion companies are based, to LA where there are so many more, I feel that I have more opportunities for connection now than I ever did before. Of course, being a blogger who loves denim, LA is ideal for my niche…it wouldn’t necessarily be that way for everyone.This doesn’t mean instant success, but at least more interactions!

    Luci’s Morsels – fashion. food. frivolity.

    Reply
  21. Katerina

    I strongly believe it does! I follow similar blogs to mine that originate from New York for example and get the feeling that the opportunities are more and their progress is way more rapid. I live in Thessaloniki, Greece totally not the same.

    Reply
  22. Lulu

    I definitely believe that the place where I live give influences to my blog. You know, sometimes when people tell where they are come from, you’ll start imagine what kind of place it is and if it’s quite famous, again, sometimes you’ll become a bit more excited to take a look at their blog (probably because you think the person must be fashionable or the background of their pictures must be beautiful).

    I live in a suburb near Jakarta, Indonesia. See? You wouldn’t think that people in here as fashionable as those in London, New York, or other places, right? I personally think that some people around the place where I live doesn’t into fashion. I mean, they care and I bet they know the trends but they sometimes they mock people who dress nicely just because it is not common around them. And again, probably that kind of thing determines the way people around me dress.

    However, I believe that it’s our personal style that we want show to people, not the place where we live even though it’s a win win sometimes.

    X,
    Lulu

    Reply
  23. Lulu Nisrina

    I definitely believe that the place where I live give influences to my blog. You know, sometimes when people tell where they are come from, you’ll start imagine what kind of place it is and if it’s quite famous, again, sometimes you’ll become a bit more excited to take a look at their blog (probably because you think the person must be fashionable or the background of their pictures must be beautiful).
    I live in a suburb near Jakarta, Indonesia. See? You wouldn’t think that people in here as fashionable as those in London, New York, or other places, right? I personally think that some people around the place where I live doesn’t into fashion. I mean, they care and I bet they know the trends but they sometimes they mock people who dress nicely just because it is not common around them. And again, probably that kind of thing determines the way people around me dress.
    However, I believe that it’s our personal style that we want show to people, not the place where we live even though it’s a win win sometimes.
    X,
    Lulu

    Reply
  24. debiparna chakraborty

    I definitely believe where I live affects my blog (as I mentioned a few days back on one ifb article). Some of the high earning affiliate sites recommended by ifb is not open to Indians. I will never get to attend certain events or have certain kinds of collaborations because of where I live. Even my day to day style has to be compromised because of the conservative locality I hail from (and I don’t mean I am afraid of what people might say, I might very well become the target of regular cat calling, eve teasing or perhaps worse).

    Reply
  25. Rachel

    I did notice that I got a massive boost when I first left countryside England for London, then London for Los Angeles, but while I did gain some amazing new readers from those two cities, as there are not many of us in my hometown of Canterbury I find I have some incredibly loyal and engaged readers from there; so many of them were excited to see me back and reviewing the occasional local place when I’m down from London when I moved back from LA. It think it goes both ways, really!

    Reply
  26. Elihle

    Personally ever since I started blogging I’ve been thinking of one thing that could expose me more with more events to attend. Being from DBN and extremely creative gets you constant WTF stares. JHB/CPT are bit more open minded and the only thing you need to worry about is what you gonna wear to the next event/function.

    Reply
  27. Jessie B

    I absolute think that where you are based influences your blog!

    I started out in Columbus, Ohio — there were not any notable style bloggers at the time, so it was a bit easy to build an audience and get some attention locally. But there were no events and there was no community. Shortly after, I moved to Chicago. I would say that it’s a happy medium between a small city vs. NYC — there are many events, many different types of bloggers, and everyone I’ve encountered has been nothing but kind.

    On the other hand, last year I briefly lived in Philly. I found that the blogging community there was less friendly and more closed off (you had to pay to be a member of the Philly Blog Net, ew). It wasn’t a great city to build any blogging relationships, unfortunately — but being close to NYC was nice!

    Reply
  28. Kayla Seah

    Really good topic! I moved to Berlin from Toronto just over half a year ago and have seen an increase in everything from traffic to reader engagement and offline opportunities. I think I’ve found a place where my blog has a bit more room to breath while still being in an incredibly inspiring city that embraces good fashion.

    Reply
  29. E-M

    I’ve been thinking about it for so much! If I’d live in a bigger city, bigger country .. maybe it would change things. More opportunities, more events, more to do. But at the same time I’ve thought that world has changed so global that in the end it doesn’t matter where you are because you can always travel if needed and in the end it’s more exciting to be a blogger from some interesting location that not many know of than to be a little blogger in a big big city that everyone knows about! Variety rocks 🙂

    xoxo

    http://WWW.ZERXZASTYLE.BLOGSPOT.COM

    Reply
  30. Sarah's Real Life

    I live in Indianapolis and I definitely think it’s a great place to be a fashion/style blogger. First of all, it’s a decent sized city there are actually things to do and a community of bloggers. On the other hand, there are very few fashion/style bloggers, so I think I get a lot more opportunities than I would if I lived in, say, NYC. I’ve had some fun opportunities to attend events and sometimes even get compensation or other perks for doing so. If I lived in a tiny town, there probably wouldn’t be as many fashion-related events/opportunities. And if I lived in NYC, I would just be one blogger in a zillion, and my readership isn’t big enough to set me apart from the crowd.

    ~Sarah of Sarah’s Real Life (Join the Take One, Pass it On challenge linkup!)

    Reply
  31. Alicia

    I think living in a more populated area definitely brings in more opportunities for your blog! I moved from Richmond, VA to Washington, DC, and while Richmond had its own fashion scene, the fashion industry in D.C. is ten times bigger, I have the opportunity to partner with more brands, stores and vendors, there are way more events I can cover for my blog, and just meeting new bloggers and collaborating with them expands my audience. I was able to be somewhat successful in Richmond, but my blog has grown ten-fold since moving to D.C.

    xo, Alicia
    River City Chic

    Reply
  32. Lix

    I think I’d have more opportunities if I lived elsewhere, yes. Not just as a blogger but as a photographer and model as well. I want to move to the UK for many reasons and that’s one of them. I don’t necessarily think it will work miracles, but I’m certain that being somewhere I WANT to be will motivate me, and I also know that I have a much easier time marketing myself to English speakers and US and UK residents than to people here in Spain.

    Reply
  33. Gabrielle Lacasse

    Thank you for sharing this.
    I have been asking myself this question from the beginning of my blog. I live in Canada and canadian bloggers are not as big as European or American bloggers. It is quite impossible to make a living out of it here. I sometimes wonder if it would be different if I moved somewhere else!

    Reply
  34. Naballah Chi

    Great article! I think I’d have more opportunities if I lived elsewhere, yes. Not just as a blogger but as a model as well. I love NY City although I have never been there, but its no secret that this eclectic city presents people with so many great opportunities to makes their dreams and visions a reality! Even if its extremely saturated with bloggers, there are definitely more opportunities to be “seen and heard” as opposed to getting recognition in a small town. Its a two way street. I definitely believe that the place where I live give influences to my blog. I guess bloggers from smaller places are seen as big fishes in small ponds, which makes it seem like there is a lot more room for growth in the smaller towns than it is to stand out in the big cities.
    I live in a suburb area called Belmopan, which is in Belize. You wouldn’t think that people in here as fashionable as those in New York, or Paris? I personally dont think so. However, I believe that it’s our personal style that creates influences.

    My Blog: http://naballahchi.blogspot.com/

    Reply