We all get busy. Sometimes working on your posts takes a back seat, and you just want to throw something up to let your readers know you're not forgetting about them. But there is a line where a quick post becomes a lazy post… so where is it? Here are 5 signs your post is lazy, and how it only takes a few minutes to make it snazzy.
Obvious Facts Not Checked
We've all been there, cranking out a post and it's late, you have to go to work, the baby starts crying. But it only takes a few seconds to look up a fact for your post. Google and Wikipedia can help you locate that factoid in a flash.
Way, Way To Obvious
You've seen the posts. “How to wear a tee shirt.” And it's like, a post where the blogger is wearing… wait for it… A TEE SHIRT! Even though I may or may not have Googled “How to boil an egg.” (I have). Some posts are just way too obvious for your readers. You know the aptitude for your readers, maybe they do need a tutorial explaining how to put their pants on… but more than likely, it's time to think a bit more out of the box. Maybe instead of “How to wear a tee shirt.” Do a post like “Day to Night: Tee Shirt” or “Tee Shirt for the Office” or “50 ways to style a tee shirt.”
No Images to Illustrate Post
Fashion is a visual art. While some posts don't need imagery… chances are, if you're talking about clothes, we're going to need to see a photo. Even if you have to get abstract, or even if you have to create your own image through making a collage, or even if you have the skills, illustrate it, be sure to include an image with your posts.
(For those of you who are not old enough… this is what the image above is referring to.)
No Text to Illustrate Images
Even though a photo is worth a thousand words, it's nice to have a few actual words to accompany your beautiful images. You get the picture.
Post Title Makes Promises Post Doesn't Keep
I know, in the efforts of going big, sometimes we run out of ideas or time. You really wanted to shoot 5 different looks, but it just didn't happen. So instead of trying to make a regular post look better by making a big promise in the post title… maybe think of a more clever way to title your post that doesn't make a promise that doesn't deliver? Save those posts for when you do have the time to deliver the goods.