Writing an irresistible blog post is a lot easier said than done. Believe me, I've written posts that I thought were amazing, only to fall flat. I've also written posts that didn't take much thought that did extraordinarily well. The truth is, if creating hit after hit were that easy, we'd all be doing it.
That said, there are reoccurring elements in all great blog posts. That's something we CAN do! Once those elements are defined, it's just a matter of honing in those skills to make every post, if not a hit… one that resonates with your readers.
Easy to Understand
It's not the complexity of your topic that matters, it's how you can communicate it. Stephen Hawking isn't famous because he's smart. Or because he's paralyzed. He's famous because he can communicate extremely complex ideas to average people. Don't be afraid to take on tough topics, just make them easy for your readers to understand.
How many times have you seen people give tips to situations they would never be in? In your posts you can talk about something deep your battle with depression or something light like how you always dress up at the laundry mat because for some reason the only clean clothes left for laundry day are your dry-clean-only special occasion clothes. Write from your experiences and try to relate to your audience. That not only helps you establish a connection, but it also attracts new readers who are looking for something they can relate to online.
I pretty much use the internet to help me not be an idiot. It may not be the bet tool in the world for that, but at least I can learn things like what the best mascaras are or how to knit a hat for my bald baby. Chances are, your readers are looking for something that makes their lives better, so the more helpful posts you have… the better!
A friend of mine, Wendy Brandes likes to say… “It's just as bad to be too early, as it is too late.” And to that I say… it's probably why we don't see holiday shopping tips in April. It's also why calling a trend years before it actually happens can be just as bad as calling a trend after everyone else does. The former because people aren't ready for it, the latter because everyone already knows. Understanding when your readers are ready for information is an art. One that takes lots of practice to perfect!
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