The Real Secret for Setting Blog Rates


Have you ever wondered why there are no set rates for blogging services?

When you're first beginning, it seems like a HUGE mystery! No one seems to be open about their rates. And with good reason. Remember when the Man Repeller talked about even being able to sustain herself on Bloomberg? It opened the floodgates to criticism for bloggers making money. It's easy for people on the outside to see a number and take it out of context.


However, if a blogger can justify it because their posts drive a lot of traffic, sell a lot of product, or provides some value that is unique to them and to the brand, it works.

The truth is, rates are relative. You should charge for your services what people are willing to pay for them.

If a brand is willing to pay $10,000 for a post. (Sounds nice!) Then charge $10,000. If your posts are selling like hotcakes, and you have no time to do quality posts, it's time to raise your rates. If no one is biting, your rates are too high. If no one is willing to pay even $10 for your posts, they're not worth $10.

It's called supply and demand. According to Wikipedia, here is how supply and demand determines prices:

  • If demand increases and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price.
  • If demand decreases and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price.
  • If demand remains unchanged and supply increases, a surplus occurs, leading to a lower equilibrium price.
  • If demand remains unchanged and supply decreases, a shortage occurs, leading to a higher equilibrium price.

So, what price do you start out with?

You really can throw out any number you like. You may get laughed at. Your proposal may get accepted without negotiation. But just start anywhere. Since there is no hard and fast rule to where to start, asking yourself these questions can help:

  • How much money can I make off my post if I were to used affiliate links?
  • How much is my time worth to spend on a brand? (Think about it in terms of the time being spend away from building your own brand, being spent away from your family/friends/spare time etc)
  • Are there any costs that need to be covered? Working for a brand shouldn't cost you money. If you need to pay for hard costs like travel, venue, developing, photography, etc, those need to be covered.
  • How much are you comfortable in asking for? Double that number.

If you're nervous. that's ok. You'll get over it. Getting comfortable talking about money is the only way you can grow your business, and getting comfortable takes practice.

Don't worry, you'll find your way! Just start!

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17 Responses

  1. Jennifer Novello

    This is so timely, as I was just approached to do a sponsored post last week for the first time (rookie me) and I had no idea what number to throw out there…my main fear was that they would decline because the cost was too high and wouldn’t bother negotiating because they could easily find other bloggers with a lower price point. Your first time is always so scary haha

  2. Mark Alexander

    Perfect timing for me too. I am mostly working on getting my viewers up and making sure I post regularly. Having said that, I do get interest from brands that want to work with me but most of them don’t like to pay and I find myself turning them down.

    The fact that they approach me is a sign that I am going in the right direction, right?

  3. Jeanine Marie

    Wow, just yesterday I had to submit a price in exchange for a blog post. I had no idea what to put down. I ended up putting down a figure that was low but since I have no experience it seems OK to me. My BF who is a professional writer told me it was too low but I put down what I was comfortable with.

    Jeanine Marie

  4. Theris Wardrobe

    inspires me to finally send out my MediaKit to some brands – thank you!

  5. Shannon

    Know your worth. I’m a new blogger and have only recently admitted to myself that blogging is not just a “hobby”. I’ve taken the first steps towards blog and have just started working with my first brand. I write posts on what it’s like to be a newbie blogger and believe me, as soon as I have my rate figured out, I’ll be sharing. The longer we keep quiet the longer the brands are in control (in my opinion).

    I’m working with a great brand now and it’s so hard not to take whatever it is they have to offer for the sake of the experience, but I keep reminding myself that my time is valuable. These are my lunch breaks, my weekends, my evenings at home with my husband.

    Jennie’s got it right. The first time around you’ll definitely be nervous, I am. I don’t want to lose an opportunity, but I have to believe I’m better off in the long run if I set the bar a little high the first time around. I love the “How much are you comfortable in asking for? Double that number.” advice.

    P.S I love IFB!

  6. Lollie Shopping

    My very first sponsored post, six years ago, was… $10. I think it was a good starting point for me, at that time. Today, the thing that influences my rates the most is that moment when a sponsor comes along, doesn’t ask me my rate, but makes me an offer higher than my usual. When that happens, I know it’s time to increase my fee.

  7. Ana

    I never thought in “selling” my content but then I sold two banners.. and that happened without losing my composture. Now, i want to try to monetize my blog like everybody does, via affiliatte programs, this article is pretty useful, thank you.

  8. Jessie

    Good advice! You have to ask for money to make money. It’s so hard at first, but I did a lot of free collabs in the beginning to up my stock and create case studies before being able to turn my blog into a biz. Confidence and having your ducks in a row is key. Also, creative ideas help too!

    Great tips!


  9. Noemi

    This is helpful, taking of money is always embarrassing. I mean, if you ask for an amount of money and a brand thinks it’s too high you can negotiate, but if you ask just few money… don’t you risk to be taken for a desperate blogger?
    By the way, I really would like to receive advice about this: how many page views per month should you have to start affiliation with important e-commerce like Net-à-Porter or Asos?
    Also, I blog from Italy but most of my readers are from US (and China, France, UK). Can you give me advice about affiliation when my readers don’t live in my own country? Please… I need help because I don’t wanna make a faux pas.

  10. Liza

    This is really helpful. I’m quite new to the blogging world, but I started to get some offers and it’s extremely hard to talk about money with them. Because some deals are SO good (you may get new followers, lots of views etc if you work with this brand) and you don’t know if you should do it for free or not. But I hope it’s going to be be less difficult with some more experience in the future!

  11. Ashley

    I’ve only had to give a number a couple times and ended up not doing it because they didn’t want to accept the number I threw out. It sucks and it’s really hard.

    xo Ashley

  12. Corinne

    Thanks for the post, I was offered money for a post once, they offered me a product (nail varnish) and between $5-$10 to review. I actually declined this because they wanted me to put two ‘do follow’ links in the post, the product they were going to send me was worth $1.50 and I felt it was more like they were trying to buy back links than anything else and I didn’t want my blog to be like that. I always use nofollow links when I am doing product/sponsor reviews.

    I was approached by another company asking me do introduce their site to my readers and they would pay $8-$30 for a post, I said I would charge $20 and they seemed fine with it, the post isn’t up get but I’m a little scared I won’t actually get paid. The site seems legit though and has LOVELY things on it, I guess these are chances we have to take.

    Just be careful about websites wanting to pay just for backlinks to improve their search engine ranking.

    I’ve read loads that you can use the rule of diving your monthly page views by 1000 for adverts (if you have 10000 views a month, charge $10). So I think that is a good place to start in regards to paid posts.

    Corinne x

  13. stephanie

    I know I’m coming in late on this but I’d like to offer my opinion coming from a brand side and working with lots of bloggers. I agree with just start somewhere, with any number. Don’t worry about looking like a desperate blogger. No one will think that. In fact, a brand is more likely to work with you more often.

    My biggest advice and it’s so important is to know your results from previous campaigns. I can’t tell you how many bloggers say they will “guarantee traffic and sales” but have no proof or prior collabs they have done. Lots of bloggers also lie about their stats. I always check Alexa rankings with everyone and when someone tells me they have more uniques than the company I’m working for but have a lower ranking, I immediately discredit them and refuse to work with them.

    Important take away points:
    1. know your results from prior campaigns. If you promoted some jewelry for a brand, follow up with them and ask how much traffic you drove and what the sales were.
    2. don’t lie about your stats. It can be easily looked up on the internet.

    I hope this helps.