Authenticity has always been the keystone to a successful blog, but what about consistency and coherence?
It seems like every blogger who's made it big gets some kind of book deal: Man Repeller, Cupcakes & Cashmere, Beautiful Mess, What I Wore, I Spy DIY… the list goes on. Some bloggers go the self publishing route as an extension of their brand, which brings me to the thought… Could I turn my blog into a book?
IFB could make a book for those looking to start blogs, but IFB is a completely different kind of blog. When it comes to style blogs (mine included) there aren't many out there that can really be turned into compelling reading in paper form. Why is that?
Perhaps we're going about fashion blogging all wrong. Thinking of posts as articles in a magazine… instead of as chapters of a book.
Perhaps we're going about fashion blogging all wrong. Thinking of posts as articles in a magazine, when, some of the best blogs out there have such a strong narrative, they could (and have) translate into an actual book.
It all boils down to branding and niche.
Does your blog solve a problem?
Do you have a compelling story to tell about your niche? Is it useful, funny, entertaining?
How strong is your brand? Does it stand out from the rest in your niche?
Have your reader formed an emotional attachment to your content?
Could your readers tell a post is yours no matter where they see it?
Whether or not you intend to actually turn your blog into a book, it might be good to think about your as if it were going to be a book. It will help you answer questions about the feasiblity of the content, solidify your brand and your niche. After all, how many books are bunch of scraps of random bits that have no theme holding them together?
Would you buy a book that was made out of the posts on your blog?
What would you have to change to make your blog a salable book?
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