Fashion Blogging & Feminism: Should We Be Doing More?


The older I get and the more inequality becomes blatantly apparent, and I increasingly catch feminist stirrings that I don't tend to act on and usually repress. I guess you can say I'm afraid of becoming an extremely zealous, outward-spoken individual when feminism these days seems to be more of a hushed subject. I've also come to the realization that feminism is often misunderstood, even by women, with a hazy definition of what it is, why it's important, and overall, projecting a relatively uncool vibe, with an association of it not being our generation's battle to deal with; didn't our moms handle that for us?

Considering however, some hard facts, like those shared in Facebook CEO Sheryl Sandberg's 2010 TED Talk, “Why we have too few women leaders” proves that we've still got some work cut out for us in order to balance the scale in the work place.

In the realm of fashion blogging, however, I've felt fortunate that this is an exception; everywhere I look seems to prove the opposite.

At events, through social media, and online, I'm surrounded by incredibly brilliant entrepreneurial women, small business owners, captains of the industry, pioneers of the online blog platform.

I would hope that when it comes down to it, we are also a supportive network  that although some healthy competition may persist,  in the face of adversity, we would ban together and make things better for the future generations of bloggers. Right?!

For me at least, the positivity found in this environment is palpable,  however what do we do when we as women and a fashion blogging community are under siege?

When someone actually pens and publishes sexist garbage (and a sad retraction) like the post last week on NAPALM Mag titled  “Xo Bang: The Typists of xoJane, Ranked by Bangability” (which I will not be linking to in this feature), further intensifies this question of whether we should have been fortifying our roles all along, as female fashion bloggers. This post, flying around the Twittersphere incensed me beyond belief, along with many others who took to social media to express disgust, however it certainly won't be the last time that someone will try to diminish our talent, skills, and accomplishments as female fashion bloggers, or really, regardless of the industry that you work in, as women.

Gender inequality has the uncanny ability to present itself in every profession;

and images of it surround us; just look at this feature in New York Magazine‘s The Cut section on “Feminism, According to Stock Photography,” when words such as “empowered female,” “career woman,” “girl power,” and “feminist” were searched, and this Pantene commercial that takes unfair stereotypes of women in the workplace as its focus for the campaign of “be strong and shine.”

My call to action in writing this piece is to ask you to close your eyes, and

think about a time when you encountered gender inequality.

What feminism means to you personally (for additional resources see Jennine's article on the subject, here; also,”Why Fashion Bloggers Need Feminism), and not if but how you can make a personal contribution in some way, shape or form, toward connecting, promoting, and furthering the success of yourself, and your fellow women in fashion blogging. Can fashion blogging really have an impact on women's rights? Did tennis really have anything to do with gender inequality?  Eh, I don't know…maybe ask Billie Jean King. (Not sure what I'm talking about?  See this stirring documentary).


[Image credit:]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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26 Responses

  1. Dulcie

    The answer is YES! I’ve got a whole tab on my blog dedicated to the subject ( ) which to be fair doesn’t have as much content as it should but encourages me to write about issues more often!

    It’s sad that feminism has such a bad rep amongst people these days, I have so many strong independent female friends who are so used to the fact that we live in a patriarchal society where gender equality does not yet exist that they don’t even notice how skewed things are and think that there is no need for feminism!

    My favourite very feminist minded blog is:
    & I also like this facebook group:

  2. Skye Vaillancourt

    I had just written myself a little note to make a blog post about Feminism and Fashion! I’m quite a feminist, but I’ve tried to keep my opinions like that off my blog, but now I’m realising I shouldn’t.

      • Skye Vaillancourt

        No problem! I recently read another HeartIFB post about being controversial and speaking your opinion on your blog to help your readers get to know you and because it also brings in views. I’ve always been on the edge about bringing my beliefs to my blog, but now I think I will! Today I posted a segment about self love and fashion.

  3. Stephanie Nwaiwu

    I would love to explore the idea of feminism on my blog, but I’m unaware as to how to approach the topic!? Especially on such a young blog like mine. I’ve been on Tumblr which is the feminism capital of the world and I’ve (sadly) become increasingly aware of whats going on.

    How would I approach a topic like this? Any ideas?


    • Julia Dinardo

      I think you do what feels right for you, and your blog; I don’t think there’s a fits-all solution, but rather work with what you use i.e. outfit posts, etc, to expand.

  4. Bike Pretty

    I’ve come to a similar thought process through my own experience blogging. I think it’s because I feel a responsibility as a content creator, especially since I try to depict women in an empowered and fashionable way.
    And as we all know, fashion is problematic w/r/t gender discrimination.
    I also have to credit the Everyday Sexism project ( for helping me understand that the discrimination I’ve been experiencing for my entire life isn’t all in my head.

  5. Zunera Serena

    I am relatively new to blogging work by my blog is all about Feminism. I from time to time share my stories and talk about the importance of female empowerment and I don’t think fashion and feminism are too far from each other anyways. One of my post was actually on a somewhat taboo topic names

    Scream Women thats the least you can do!

  6. The Glamorous Housewife

    I have written a few posts about feminism and they tend to be some of my highest viewed articles. I think it is incredibly important to continue to fight for equality amongst all people and to make sure the word “feminism” isn’t redefined by the extremests on both the left and the right.

    Here are my articles on feminism:

    I think it is time I write another one!

    Thanks doll,
    Bethany Herwegh
    The Glamorous Housewife

    • Christine Buzan

      Read your posts! Very nice!

      It’s important for society, even self-proclaimed feminists, to respect and appreciate other females choices–whether that is to stay at home and be a house wife, or to run a Fortune 500 company. When we undermine a woman’s agency to make her own choices, the only people we are setting back are women.


  7. Eva Tornado

    I think, there is in fashion blogosphere no place for feminism actually. Because 90% of Fashion bloggers are women. So… I have never seen nothing that can affect me and my work. I just spend my time for job, not for the searching a reason to get hurt by unequality.

  8. CynthiaCM

    I guess I consider myself a feminist, but I have the privilege of not really having to associate with “textbook” feminism. I work from home, so there’s no real “glass ceiling” or bitchy/sexist coworkers to deal with – and I can take time off and on whenever I want, as long as I get work done. I probably have less housework to do than many other women as well (we have someone come in to clean our place on a regular basis). However, when I was an undergrad, I had to deal with “textbook/academic” feminists and they were the world’s biggest turnoff for me. They acted like size zero was a sin (and it took me forever to explain to them that it isn’t necessarily so AND quizzed them on clothing sizes and whether they thought that slapping a size 2 or 4 on what we call size zero would be any better. Most just looked at me blankly.)

    As for feminism within the blogging world, I think there IS a need. Fashion isn’t considered “serious journalism” – serious journalism is where the men are. Financial blogging is “serious.” As are current events, science, etc… I think fashion journalism is only considered “fluff” because it’s dominated by women (and gay men).


    • Christine Buzan

      Very interesting.

      Cynthia, you raised a great point above about Fashion Journalism/Blogging being seen as “fluff” while financial, political, or news reporting are dubbed “serious journalism.”

      In my personal experience, I run (what I consider to be) a feminist fashion blog. I explore the way in which the trends we wear are indicative of our current social barometer, and consequently, how that reflects upon our perceptions of gender and equality. Take for instance my post on how the bowler hat was the first democratizing headpiece that could be worn by men, women, the rich, and the working class ( ) or my post on the implications of Rihanna’s cultural appropriation of the hijab within her impromptu “photoshoot” in front of an Abu Dhabi mosque (

      Also, I live in NYC so I’m fortunate enough to highlight female bands that perform locally, as well as interview female entrepreneurs. I hope that serves as a kind of starting point for some feminist inspiration!

      Keep in touch!


  9. Monika Faulkner

    I’m all over the map with this particular issue, because (a) I don’t believe most men and women are equal in EVERY way; and (b) I don’t believe fashion blogging really IS a “serious” form of journalism.
    But…that DOESN’T mean that I believe women can’t be great leaders, or that we should be paid less for doing the same work, or that our place is “barefoot in the kitchen” and baby-making.
    And by the same token, let’s face it…in a world that still deals with issues like war and hunger and pollution, fashion is a rather “fluffy” subject; just as any form of art or leisure would be when considered in the same light.
    To my way of thinking, it’s not feminism that’s really the issue; it’s the need to truly understand and believe that “value” and “equality” are not mutually exclusive. Women ALWAYS have the same “value” as men, without always having the same strengths; and fashion may be a “lite” subject, but it provides an outlet for creativity and joyful expression that we – as humans – will ALWAYS need, to give balance to the challenge that our lives so often can be.

    • Julia Dinardo

      I think the way that you expressed your opinions is just lovely; thanks for your input, and it’s important to look at all sides of the conversation, especially the merits that fashion hold in our society.

  10. cherryadelina

    I think is because I feel a responsibility as a content creator, especially since I try to depict women in a fashionable way. I just spend my time for job, not for searching a reason to get hurt and depressed by gender inequality.

  11. Katie

    I would much rather spend my time creating good and fashionable content for my readers than playing a victim and encouraging others to do the same. I do NOT believe in equality because it’s just not how life works. We’re all made differently and we all do different things with our lives. It may not be “fair”, but neither is life.

    • MrsBossa

      I don’t think dealing with issues and exploring how they impact on fashion is “playing a victim”. Feminism is about empowerment. If things aren’t challenged or discussed then it will continue to be “how life works” – nothing will change. Of course it’s up to each individual whether or not they engage with more political issues on their own blogs, but it’s a mistake and arguably quite blinkered to suggest that they have no place in the blogging world at all, or that fashion exists in a vacuum.