I'm not much for New Year's resolutions. You know, they get broken, I get frustrated with myself, and then forget all about them. So sometimes I find it more helpful to think in terms of what I DON'T want to do in the next year; it's easier to stop doing something than it is to start in a lot of cases. And I definitely need to stop doing some things! Do you? Here are some things as fashion bloggers I think we can all stop doing:
Comparing yourself to other bloggers
Unless you're doing it as part of your competitive analysis, of course!
Next year, resolve to create your own barometer for success and measure yourself ONLY against that, not against the perceived success of other bloggers.
Worrying too much
This is what I need to work most on in 2014: stopping over-analyzing and worrying so much about EVERYTHING. Of course, moving closer to being a planner instead of a procrastinator will alleviate some of that stress. Also, sticking to a routine keeps your mind from wandering, and your tasks under control.
This is so easy to do, especially if you're a full-time blogger, but next year, take yourself out of your comfort zone, both ON and OFF your blog. On your blog, make an effort to be more personal, or controversial; it's a good way to relate to your readers on a deeper level, and could open your blog up to new sources of traffic. Also, work harder at creating a community on your blog by responding to comments and engaging your readers as often as possible.
In real life, get out more! Don't JUST work in your home office, or dining room table, take your laptop to the mall, or favorite coffee shop once a week or so. And as important as it is to build community ON your blog, it's just as important to have an off-line relationship with your readers as much as possible. Organize local shopping events, meet-ups or just quick get-togethers with them in person and you'll be surprised what could come of it! Also, think about hiring an intern or employee to help out on your blog if you need it; don't be afraid to give up a little control to grow your business.
Cluttering up your Blog
Focus most of your attention on enabling your readers to navigate your blog quickly and easily and keeping the most important information at the top of your blog and they'll be more inclined to come back.
Working for Free
Whether you've made the decision to monetize your blog or not, be aware of your blog's influence and don't be tempted to work with brands for free. Of course, there are certain circumstances that MAY warrant working for free, and you may decide that working for free is a good tradeoff for increased traffic and exposure, but in general, if you are approached by a brand about a partnership or post, they should be willing to pay you for your time. If you have thought about monetization, but haven't implemented a monetization strategy yet, work on that in the new year.
What are some things you want to NOT do next year?
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