Are you in a bubble? I am! If you feel like sometimes you live in your own little world, then you probably are too. Because of what I do, I'm not only isolated in my office a lot of the time, I'm also WAY more obsessed with shopping than most normal people, which is also a little isolating. In fact, I'm more obsessed with shopping than ANYONE I know. Except my readers.
When I get out into the real world, I'm confused that people don't know they can get something cheaper online with a coupon code, or they aren't familiar with Gilt Groupe or Net-a-Porter. It literally shocks me. And then I remember that I live and work in a little bubble that I've created for myself where everyone looks at What's New at Shopbop first thing in the morning while drinking their coffee 😉
Maybe you have the same feeling sometimes?
As a fashion blogger, you're clearly much more “into” fashion than many other people, and perhaps you're more knowledgeable as well.
This can be both a curse and an opportunity; a curse in that you feel isolated and like you have no one to relate to “in real life”, but it can also present an opportunity for you to take your knowledge to a whole other audience offline.
Lots of bloggers recently have taken their expertise offline by breaking out into personal styling, photography, design, or even by opening their own boutiques. If you've already established yourself as an “expert” in your niche online, taking it to the streets, as it were, is a great next step! Here are some ideas for how to do that:
Use your friends/local readers as guinea pigs
Start small – enlist friends or local readers to be your first clients; offer your services for free or a significant discount in exchange for using them as references to attract new clients.
Do an event with a local boutique
If you'd like to try your hand at personal styling or wardrobe consulting, partner with a local boutique you love for a private shopping/styling party. Offer to get sponsors for food/beverages and then help guests style outfits in the store and hand out your business card to follow-up with them later to do a closet redux or shopping trip.
Partner with your exercise studio
I've seen this done before and it's brilliant, and usually a win-win for both parties. If you're friendly with the owner of your yoga studio or gym, offer to do a runway show with a local boutique or workshop on dressing for your body type in the studio in the evening. It'll expose the studio to potential new business, and provide a perk for current members, plus give you an opportunity to share your expertise with the women you exercise with!
You can also start to freelance for local publications, teach a seminar, or offer your photography skills up for a local charity. Living in your own little world is okay sometimes, but it's only a small part of reality – wouldn't you like to expand it a little?
[Image credit: Shutterstock.com]