Whether your ultimate goal is to blog full-time, or you are happy to keep your blog as a casual, creative project, the more people you have visiting your site, engaging with your content and singing your praises, the better! If you'd love to live with an internet “where everybody knows your name,” heed these ideas and commit to implementing at least one of them this month.
Write for The Huffington Post
The Huffington Post has a ton of different verticals and a non-stop need for content. Well-written, timely pieces by bloggers get published all the time, you simply have to know the secret sauce to getting published. Follow the guidelines for submission (hint: avoid the submission box and find the editor's contact information), and your sartorial thought leadership could be clogging up a Facebook newsfeed near you in days! You can also try your hand at Buzz Feed, Medium, Elite Daily, and Mind Body Green.
Join a Community for Internet Entrepreneurs
Reading IFB is a great way to connect with other fashion & style bloggers, but there are a host of other communities out there with like-minded participants looking to connect and support one another. As an example, I belong to a private Facebook group run by Michelle Ward, the When I Grow up Coach which is filled with other women trying to grow their businesses online. It's a great place to get ideas and support, but it also gives me an opportunity to get in front of different audiences. As a quick example, another member (a copywriter with a lovely blog), asked those of us who identify as introverts to be interviewed about introversion for a blog series she is running. I jumped at the chance to answer questions about something other than who my style icons are (!) and when my interview goes up in the next several weeks I'll be virtually introduced to her community of small business owners. Neat.
Sign up for HARO
When a journalist or editor is working on a story, he/she will often need a variety of sources to complete a well-rounded piece. Help a Reporter Out is a free service that connects journalists with sources. You can sign up to get a digest of PR opportunities each day, in several different verticals. There isn't one specifically for fashion or style, but the Lifestyle & Fitness category is probably your best bet. Review the opportunities and pitch yourself for stories that sound like a possible fit!
Create a Visual Brandifesto
The web is being dominated by pictures, and one way to build brand awareness is by creating image-based content, or a series of quotes, or quote image combos that people can't help but repin, reblog and repost. With great apps like Wordswag and the Beautiful Mess app, there's no excuse not to take your branded style mantra out into the world and leverage visual content to drive traffic to your blog.
Offer to Guest Post
Identify several sites that you believe have a similar audience to yours and connect with the editor of that site and offer to contribute a guest article. The trick is to come up with a few different article ideas and to bring something new to the table that she isn't currently offering her readers. Perhaps you can contribute an international perspective and pen a shopping guide to your city, or you can offer a DIY tutorial to create a skirt similar to her favorite NYFW look.
If you've been primarily sticking to the written word, try a 10-session podcast. If you've never done a YouTube tutorial, put something together. If you're something of an amateur fashion photographer, submit your photos to My Modern Metropolis. If you spent a ton of time on Twitter, try investing more effort into Instagram. The more places you can be found, and the more you create content in a variety of mediums, the more you increase your chances of being just what the doctor ordered for a new reader.
What have been the most impactful strategies you've implemented to grow your blog traffic and get your name out there?
[Image credit: Shutterstock.com]