How to Participate in Market Weeks & Trade Shows

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There's nothing that quite rivals the tactile sensation of touching a silky pair of trousers, a buttery soft leather moto jacket, or swaying side to side, while modeling a new handbag style on your shoulder.  Seeing clothing and accessories in-person during market week or at a trade show truly lends a new perspective to the upcoming season's items, and may inspire you to create original content around that particular object or brand. It's truly so much more valuable than just perusing a PDF of a lookbook, so here's some additional details you need to know regarding market week.

Market Week falls several times a year, and just like fashion week, presents products for the upcoming season. Depending on the category (i.e. women's, childrens', men's, lingerie, swimear, accessories,etc), it can be in January, February, March, May, August, and September, with the larger cities containing the showrooms, market centers, and trade shows (New York, LA, Las Vegas, Miami, Dallas). For the most,  these events are geared toward buyers, with registered press welcome to attend, and hence, in no capacity are they open to the general public.

The Showroom Lowdown

As a blogger, your contacts may invite you to come into a showroom or stop by a booth at a trade show to take in their latest wares. Brands can show in a variety of showroom settings (their own, a rented space, with a series of other brands in a permanent showroom space), in which case you just make an appointment and walk in. Since there's a good chance some of these designers may have shown during fashion week, coming in to view the collection again in straightforwardly called a “re-see.” Even if you saw the runway presentation in person or online, taking in these pieces up close will certainly establish a more intimate relationship with the garments, being able to examine the seams and details and further enhancing your knowledge of the brand's design DNA.

Overcoming Geographic Obstacles

If you have good relationships with brands but don't live near a major city, after market week you may be able to still examine the pieces by requesting a few to be sent to you on loan. It may not be the full immersion experience of seeing the full collection together, but will still give you a better insight into the clothing than seeing them flat, as an image on your computer monitor. If you are a budding blogger and are just building relationships now, Modem Online can be a great resource for you, where you can find multi-label showrooms, brand-specific contacts, and

About Trade Shows

As mentioned, you have to be an approved press member to attend, registering in advance or sometimes onsite for a badge to attend trade shows (see ENK Shows press page here). Usually the process of registration isn't too extensive, just comprising of your basic information and functioning of your publication.

Reasons to Attend

So why might you want to attend a trade show? It can be a great way to discover new brands, as well as see a concentrated offering of what could be hitting retailers for the next season. Taking in a bunch of new items from brands is also great way to gauge which trends may cut through the clutter and make their way onto shelves for the following season. And of course, stopping by a booth and saying hello is a great way to make contacts; larger brands usually have a designated sales team, however smaller ones may even have the designer there for you to meet. To understand more about the various trade shows happening and their specific niches, see here for additional listings,  and an international trade show calendar.

Have you attended a market week event or trade show yet? Would you like to?

 

[Image credit: Shutterstock.com]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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14 Responses

  1. Armand Cox

    I’ve been lucky to cover both MRKET and ProjectNY this year, and I can say that the opportunity to meet the vendors, and sometimes designers at these events is awesome. Just by getting your face in front of brands that you love, your work will get noticed, and it will open up future opportunities for you. It has for me.

    http://www.menstyletoday.com

    Reply
  2. Carrie

    I have a question which I am worried about. So, if I am approved blogger and some people invite me to these kind of events, I MUST write about what I have seen? And should I buy something? How this works? I am worried because it seems that bloggers or vloggers usually say something like “They don’t asked me to write about it/to make a video about it, but I will do it anyway”. Is it really important? The main question is what these people expect me to do after the event like these?

    Reply
  3. Mitali

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  4. Mitali

    User manual for fashionistas to learn fashion from street styleand get inspired by street style of Fashom’s worldwide community. Fashion extends beyond cultural differences and breaks barriers through style.

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  5. tishgrier

    I just looked up some info on Market Weeks across the country. I’m totally into going to Market Week to see what’s offered. I”m very interested to see what’s actually going to hit the stores vs. what’s on the runway. And to talk to some of the designers too. It’s not just about brands, but the people behind the brands!

    http://www.highfashionaveragewoman.com

    Reply
  6. Aileen

    I think Market Week is amazing and a great way to make connections with brands. I tend to visit booths of smaller brands since the designer or marketing person is there, which gives one really great face time. It’s also a great way to see what they have in store for Spring up close and personal. Super excited for the next market week.

    http://www.thestyleboro.com

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  7. niadara

    As a native New Yorker, I’ve come to know fashion week from many different points of view. This is a great recommendation to those who are looking avoid some of the high brow intensity of the shows. The blog series I write really plays into the interactions with the designers and taste makers themselves. The trade shows is a wonderful way to speak more intimately as there is an air of relaxation to the otherwise frenetic chaos that is show week.

    Reply