I kid, because there aren't any fashion blogging “rules,” not even secret ones*, but even if there were, some rules are made to be broken, especially in fashion!
The truth is, you can be different, you can break the rules, and still be a successful fashion blogger. Just create your own measurement of success, don't compare it to anyone else's. There's beauty in diversity. Embrace yours.
Do you break these rules? I do:
You write too much
I write a LOT on my main blog, and I always have. Even when I post an outfit picture, I start conversations, or bring up something random, but I always try to write about something interesting, or bring up an issue that I've been struggling with, fashion-related or not. There's constant discussion on blogs about professional blogging about how many words you should write and how to format your text, keeping your readers attention, etc., etc., and I've ignored all of it. If I do end up writing a thesis, I'll not keep all the text on the front page (I use the “more” link in the post), so the post doesn't take up my entire home page. But I've never shied away from writing everything I have to say about whatever I'm feeling at the moment.
Many of the top fashion bloggers post pictures and offer no discussion at all. And that's their prerogative (it obviously works for them), but that doesn't mean you have to do that too. If you have something to say, say it, just keep in mind your readers if you already have an established community. Do they have the patience for your rants? Do they often engage in your discussions?
You're too old
Are you over-25? Then you're too old to be a fashion blogger. As silly as it sounds, I know a lot of bloggers or want-to-be bloggers who have struggled with starting or continuing blogging because they feel like they're too old to be successful. Of course that's not true, and that's the beauty of fashion blogging – there's room for EVERYONE who loves fashion/shopping/personal style and who has a voice. There are so many wonderful fashion bloggers who are over-40 and as with life, fashion blogging only gets better with age! I didn't even start blogging until I was 31, and now at 41, I'm as successful and fulfilled as I've ever been.
Maybe you don't fit into an already specified niche: plus-sized, petite, tall, thin, “curvy” or two out of three, but there's still room for you to be successful as a fashion blogger. I'm short, and have been on the cusp of plus-sized, but overall am pretty average when it comes to my height/weight/appearance. When I started 10 years ago, there weren't many “average” women (I was a size 10-12) posting outfit pictures online, and I identified that as a need in the “market” – what little there was at the time! Now, of course, every size, shape, ethnicity and style is represented among fashion bloggers, and there's always room for one more if you have something unique to add. EVEN if your body type or shape doesn't fit into a “mold.”
Your pictures aren't perfect
Taking perfect shots and beautiful pictures isn't the end-all and be-all of fashion blogging, although it does help to draw readers in, especially now that there are so many more fashion bloggers than there used to be. I've used a point-and-shoot camera for the last ten years and while I know my photos could be much better, I've not let the lack of better equipment stop me. I've been quite successful over the years working with large brands and turning fashion blogging into my career, so my little camera hasn't hindered me much either.
Do the best with the equipment you DO have until you can get something better; you can still be a successful fashion blogger.
You don't care about fashion week
You CAN be a fashion blogger without going to fashion week. If it's your thing, then by all means, go to the shows, take pictures, and post recaps, but not all fashion bloggers (or people who love fashion) are into runway shows; I never have been.
What fashion blogging rules have you broken?
*(there are legal and ethical ones, but I'm not referring to those)
[Image credit: Shutterstock.com]