One of the biggest requests I get when working with clients who are fashion bloggers is to help them rewrite their bio or about page. And I totally get it. I'm amazed at how quickly my own about page and bio starts to feel stale or out-of-date, and how hard it is to capture where I've been and where I'm headed in just a few sentences. But beyond just making sure the information is up-to-date, how can you actually go above and beyond the expected – this is who I am and this is what I do around here – and truly delight your readers?
Write Several Different Versions
One challenge is to figure out who you are writing your bio for. Is it intended to be for your readers, publicists and brands, publishing houses, conference coordinators? One solution I have come up with is to include a two different bios on a single page. The first one is written to my readers, in my signature (so they tell me) quirky, funny style. It focuses more on telling short stories that give you an immediate sense of my personality. It's also written in first person. Below that I have a more traditional, third-person bio that illustrates my experience, awards and accolades. This bio is intended for anyone that might want to hire me or invite me to be a part of something – like an event, speaking opportunity, or a publicist who needs a traditional bio in order to pitch me to her boss.
Create a Visual Timeline
There is no reason that your bio has to be in paragraph form. How can you tell the story of you, in a mix of words and images? As a fashion or style blogger, I'm sure that you either have photographic evidence (or mental memory) of what you were wearing at most of the significant moments in your life. Take a cue from the timelines you had to create in history class, and create a visual auto-biography of who you are. You might include what color of lipstick you were wearing at the time, your favorite shoes, or what embarrassing trend you were adopting at that point in time. If you prefer to keep things more in the present tense, what about an illustrated info graphic of the people, places, products, and yes, pets, that make up your world?
Only use Testimonials
Oftentimes our friends and blog readers pick up on the very best things about us – and are more than eager to share how awesome we are. I know my friends are always good at reminding me of all that I have accomplished, and helping me to accurately describe what it is that I do. What about a bio made up entirely of third-party accolades? Extra points if you also include video testimonials.
Make a Video
I've talked about the benefits of an about video for your blog, but one of the great benefits of doing this as a bio is that you get to demonstrate not only your fashion sense, but your creative or art direction skills. You can create an animated video, a mini documentary using footage from your youth, or a simple day in the life.
No matter which approach you take, it's still important to have some sort of text-based bio for the search engines to crawl. This can be done within the html of your page, your SEO plugin, or in a small paragraph at the bottom of your totally tricked-out, creative approach to a bio.
What have been some of the more creative examples of bios or about pages that you have seen? What types of bios are you drawn to on the other blogs that you read?
[Image credit: Shutterstock.com]