At the tail end of March, I re-launched my dormant style blog, The Coveted. I hadn't posted regularly in over TWO YEARS. I had fallen out of blogging about my personal style, for several reasons, focusing more on growing IFB, then having a baby, then taking care of the baby, everything seemed to take a priority over sharing my personal style. Even though I never closed the blog, not posting made me feel a bit sad. Like something was missing out of my life. Sure, I tried to justify why I didn't want to post on my blog anymore, but the truth was, it was very much a creative outlet for me, and I loved it.
So much has changed in two years, that I couldn't just pick up where I left off. Sure, I could ‘share my style' but what made me different from everyone else doing the same thing? Before re-launching, this is what I did.
Identify Why You Ran Out of Inspiration
There was a reason why I stopped. I felt overwhelmed with the abundance of outfit blogs, all of which were fabulous, but I kind of lost the point of why I needed to share my own style with so much wonderful content out there. Not having a mission beyond “expressing myself” became a huge stumbling block for me. What was the point?
Everyone has a different reason for running out of steam. Plateauing, losing the plot, not growing fast enough, lifestyle change, whatever. What made you stop blogging? And more importantly, what do you need to change so it doesn't happen again?
Create a New Mission
With everything you learned from your experience from a blog that “failed” you can use that knowledge to create a new mission for your blog that has more staying power. Chances are, you've monitored the blogosphere while you were not posting, what has staying power? What blogs to you continue to read year after year? What holes in exist in your niche? Do you feel passionate enough about that kind of content to fill that hole? When I decided to come back to my blog, I looked at what led me astray. I had veered away from content that was personally meaningful. I had shied away from sharing my experiences and relating them to my readers, and to the world outside. I also noticed that there were not so many personal style blogs from women in my niche, older women with young babies, even though I know a lot of us personally, I do know that women in my demographic want to remain stylish, but also like rich content. I felt in relaunching The Coveted, I would cater to that niche in providing posts about life and fashion along with my personal style.
Set Goals for Your Relaunched Blog
Whether it be a goal like, “Post four times a week.” or “Get X amount of traffic by X date.” or “Earn X amount of dollars by X date.” Even if you have a new blog, setting goals can help you keep your eye on the prize. The goals will help you maintain focus and keep you from falling back out into your hiatus.
Create an Editorial Calendar
Created an editorial calendar by writing out what posts you want to deliver to your audience. Your old readers will be excited you're back! So make sure you have a well-thought out stream of excellent content to win them back to being regular readers. It's also a great habit to get into as you get your stride back.
Redesign Your Blog
Nothing sets your blog anew like giving it a makeover. If you've been out of commission for a while, chances are there have been loads of new developments in blog design, and you don't want your blog to look outdated even if you've never taken a break. Make your reentry to the blogosphere an event with a new blog design.
Let Your Old Readers Know
This is something that I'm working on, but letting your old readers know you've come back is the best way to get the momentum back. They probably miss you, and your most dedicated readers will probably share with their friends as well.
What else do you suggest for relaunching your blog after a long break?
[Image credit: The Coveted]