Is Blogging As We Know It… Generational?


New bloggers these days have it so easy…wait — am I really starting off a post expressing this sentiment, sounding like a grumpy old lady?! YES, and I do mean it!  If you started blogging before 2008, you most likely had to learn at least some HTML, referred to blogging as “the wild wild west,” and had to discover things the hard way, i.e. via trial and error, and not by doing a simple Google search.

As blogging has grown to become a burgeoning industry in and of itself, finding viable ways to keep a site running, looking good, and monetizing it now has a variety of professional, super easy options to choose from.  I don't begrudge what I've learned along the way, and only hope that new bloggers appreciate all of the great (and usually free) offerings at their fingertips. To their advantage, bloggers starting out today, or those aspiring to do so, can spend more time on the creative aspects, churning out stellar, original content, and less on learning the protocols of site functionality.

My point in bringing this up is to ask a two-fold question: with the rapid influx of technological (and blogger-related) changes, have the “veteran” bloggers amongst us adapted and evolved enough with the new technology and mindset of  reader expectations, and is the next generation of bloggers (those that are in high school now and basically have grown up on the internet) about to turn everything on its head?

I've got to admit that I worked HARD at building my Twitter following and presence, but it almost doesn't matter anymore, as Instagram's now the one with the cachè. To that point,  I think my 12-year-old cousin Carli does a bang up job with her account, and is at least as good as I am at it, which I think speaks volumes to both how rapidly things can change in a handful of years, and also how much more user-friendly these platforms are while users are becoming increasingly adept at them.

Will this form of interactivity eventually impact the way that fashion blogging is executed? I think that we truly are a highly visual culture, thus reinforcing the success of sites like Instagram and Pinterest and even style blogging. It only makes sense that these widespread accepted forms of digital communication can and will inevitably change, perhaps even revolutionizing what we know of blogging in the process, with Millenials in their tweens and teens will be at the forefront of it all.

While studying for my marketing degree,  I learned (and believed) in the mantra of “adapt or die,” while early on in my career in fashion, I accepted the common knowledge that “fashion loves the young” and “nothing in fashion is ever permanent.”

When I was younger, this things were in my favor, but growing older, I truly feel these adages have come to life, as I can feel myself settling into my own ways, becoming more hesitant and skeptical to take on new forms of technology and alter the course.

Will my readers grow older with me, or should I have my eyes on the prize of attracting a new, younger, demographic? Will I be “hip” enough, in my style and technology usage, for them to even want to follow my blog and social media posts?

Or as time goes on, will things be so radically different that what I know and do now will be deemed irrelevant?

In essence, the way that we think of, view, and do blogging today has a huge chance of holding a completely different meaning for the next generation of bloggers. As they've been able to wield blogging tools with amazing self-possession and learn from successful bloggers from this generation, I can only hope that the creativity, reputation, and authority of bloggers continues to rise.

How do you see fashion blogging evolving with the next generation of bloggers?

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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11 Responses

  1. Anastasia

    Great article!
    I personally think that the next generation will make it more professional, more good-looking in every aspect. New generation will start out from scratch having assumed before that (for long time) lots of good and well-developed blogs, started by previous generation. The mean, they have more information and examples that will be their basis. But at the same time it means they will face another challenge – to create something new and fresh, different from what previous generation was doing. And it must be interesting for all of us to see.


    • julia

      Great point; it does become increasingly harder to stand out, but definitely do-able!

  2. Lesia

    I’d like to disagree on the subject that bloggers that started just now have it easy. If you want to dig into SEO, and I just started exploring that, you encounter all kinds of stuff related to HTML5 and it’s really easy to get stuck and puzzled….

    So, I guess, it depends on the subject of “how far you want to go”.

    • julia

      HI Lesia, Good point; there are so many facets of blogging to think about and although some may have become more automated, others remain a challenge to navigate and decipher for sure!

  3. Jenna Michelle

    Great article, Julia! While I definitely agree that bloggers have it easier these days for many reasons, I do think it’s important to acknowledge how much harder they have it in terms of standing out in such an overstated market. As a relatively new blogger, it can be tough to set yourself apart from all of the impressive competition out there, whereas it may have been easier to gain a following back when blogging wasn’t quite as common. In addition, even though there are so many helpful great platforms that help to promote your blog these days (ie: Twitter, Instagram, Facebook, etc.), it can be overwhelming to participate everywhere at once, so I almost envy those who started their blogs years ago back when the community was a little more simple and personal.


  4. Stephanie Loudmouth

    I actually think that blogging is harder if someone starts now, rather than a few years ago, since the industry is so saturated. Even if newer bloggers are able to create better blogs faster due to the information that’s available, it’s much more difficult for them to stand out due to all of the other great blogs that are already out there.

  5. Taylor D

    I am the new generation of bloggers and honestly, I think it’s so much harder for my generation to get into blogging. Sure, we have more access to tips and tricks and know a bit better how to create a blog, but anyone these days can create a blog. There are so many bloggers out there, so it can be very hard to stand out! A decade ago, there wasn’t as much competition in the blogging world.

    -xx Taylor

  6. Oscar Gonzalez

    I think people will always like long form, well written content. Lots of social media sites come in and out of our lives quickly, but blogging has been around now since 2002, or earlier depending on who you ask. And it’s growing.

    There are so many ways of monetizing now, that blogging is only growing.

    I think the content creators will always be around and have a special niche in audiences that want more than a 15 second video or a cool picture for a long time to come.