New bloggers these days have it so easy…wait — am I really starting off a post expressing this sentiment, sounding like a grumpy old lady?! YES, and I do mean it! If you started blogging before 2008, you most likely had to learn at least some HTML, referred to blogging as “the wild wild west,” and had to discover things the hard way, i.e. via trial and error, and not by doing a simple Google search.
As blogging has grown to become a burgeoning industry in and of itself, finding viable ways to keep a site running, looking good, and monetizing it now has a variety of professional, super easy options to choose from. I don't begrudge what I've learned along the way, and only hope that new bloggers appreciate all of the great (and usually free) offerings at their fingertips. To their advantage, bloggers starting out today, or those aspiring to do so, can spend more time on the creative aspects, churning out stellar, original content, and less on learning the protocols of site functionality.
My point in bringing this up is to ask a two-fold question: with the rapid influx of technological (and blogger-related) changes, have the “veteran” bloggers amongst us adapted and evolved enough with the new technology and mindset of reader expectations, and is the next generation of bloggers (those that are in high school now and basically have grown up on the internet) about to turn everything on its head?
I've got to admit that I worked HARD at building my Twitter following and presence, but it almost doesn't matter anymore, as Instagram's now the one with the cachè. To that point, I think my 12-year-old cousin Carli does a bang up job with her account, and is at least as good as I am at it, which I think speaks volumes to both how rapidly things can change in a handful of years, and also how much more user-friendly these platforms are while users are becoming increasingly adept at them.
Will this form of interactivity eventually impact the way that fashion blogging is executed? I think that we truly are a highly visual culture, thus reinforcing the success of sites like Instagram and Pinterest and even style blogging. It only makes sense that these widespread accepted forms of digital communication can and will inevitably change, perhaps even revolutionizing what we know of blogging in the process, with Millenials in their tweens and teens will be at the forefront of it all.
While studying for my marketing degree, I learned (and believed) in the mantra of “adapt or die,” while early on in my career in fashion, I accepted the common knowledge that “fashion loves the young” and “nothing in fashion is ever permanent.”
When I was younger, this things were in my favor, but growing older, I truly feel these adages have come to life, as I can feel myself settling into my own ways, becoming more hesitant and skeptical to take on new forms of technology and alter the course.
Will my readers grow older with me, or should I have my eyes on the prize of attracting a new, younger, demographic? Will I be “hip” enough, in my style and technology usage, for them to even want to follow my blog and social media posts?
Or as time goes on, will things be so radically different that what I know and do now will be deemed irrelevant?
In essence, the way that we think of, view, and do blogging today has a huge chance of holding a completely different meaning for the next generation of bloggers. As they've been able to wield blogging tools with amazing self-possession and learn from successful bloggers from this generation, I can only hope that the creativity, reputation, and authority of bloggers continues to rise.
How do you see fashion blogging evolving with the next generation of bloggers?
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