I was listening to an interview between Deepak Chopra and Mike D on the radio yesterday and something he said really jumped out at me. Mike D was talking about the beginning of the Beastie Boys saying over and over again that they (and Adam & Adam) were just focused on the music; they HAD to create. They weren't focused on being rich, or popular, or successful in the eyes of others when they met Russel Simmons, but it made sense to reach out, and do what they loved for other people. And the rest is history (I'm paraphrasing, of course, based on memory).
What struck me the most about this was that it's the same thing nearly every successful person says: first, you must do it because you love it. Loving what you do, and simply HAVING to do it everyday has to be enough FIRST, then you might become “successful” in the traditional financial sense. But success for you needs to first be just doing what you love.
What seemed to happen with the Beastie Boys is that “success” found them. They weren't thinking about producing records and touring necessarily, but when the opportunity presented itself, they said “of course.” This is what happened to me also, on a much smaller scale of course, and countless other bloggers and entrepreneurs in every industry and niche.
I realize that if you're reading IFB, chances are you're actively looking for ways to make your blog more successful, and not so much sitting around waiting for something to happen, but what if you just take a step back for a moment? And focus again on why you started and ultimately what it means for you to be successful.
I've said before, that the key to blogging success is that it has to be enough that you blog because you love it, and you have to, but you also must be ready to be successful.
Open yourself up
Position yourself to be open to opportunity. Plan for it, taking your blog and your brand seriously.
Consider all the options
When opportunity knocks, be thorough and make sure you've thought EVERYTHING through. What will you be paid? If you're not being paid, what do you get out of it? is it enough?
Think about the Future
Always be planning and thinking ahead. How will deciding to take advertising affect your blog in 2 years? How will deciding to be ad-free affect your blog? Will taking on a big project impact your ability to continue to produce quality content?
Always be professional when responding to emails and opportunities. Take care that your social media accounts reflect positively on your brand and have a consistent message. Try not to burn bridges…
Has “success” found you? how did you deal with it? How have you made yourself ready for success?
[Image credit: Shutterstock.com]