Why Comments Have to Be Meaningful to Work


There are a few reasons why commenting is good for the community. One is to participate in an interesting conversation, the other reason is to build a relationship with the blog you are commenting on.

Over the past, say several years, bloggers wishing to build relationships with as many bloggers as they can in hopes to build their own readership, will go to as many blogs as they can and leave comments like:

Love your blog!


Sure they'll vary in content, “Nice shoes!” “Great post!” “Love your hair!” All of which say basically the same thing, “I left a comment, so come by and visit my blog.” Or if the blogger happens to be more technically in tune, it might be more of an SEO strategy for them. Putting in key words with links to their blogs in hopes to build SEO for their own blog.

On Daily Blog Tips, Ali Luke, explains why this type of commenting is considered spam, and why it won't work either for building relationships with other bloggers, or for SEO. What's worse is that those spammy comments can actually HURT your blog. According to Daily Blog Tips:  “The vast majority of blogs have “no-follow” on links from comments, plus Google can penalise you for this sort of link-building.”

A blogger might get a few clicks here and there for leaving these types of comments, but is it worth it?

If your goal is really to build relationships, do what you do in real life to build relationships. Say something meaningful and genuine. If the comment section of blogs is where you hope to build relationships and gain followers, that meaningful comment may not only attract attention from the blogger, but from the others who are reading the comments. Maybe.

Then again, isn't it better to just focus energy on creating better blog content?

[Image credit: Shutterstock.com]

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17 Responses

  1. Tunisia Harris

    I was literally just talking about this yesterday! I cannot stand when people leave the “great post, follow me” type of comments whether on my blog or anyone else’s. It’s such a turn off. It’s really not that hard to form a few sentences of what you thought about the post – that’s if they even bothered to do any more than glance at it for a literal second – and if you can’t come up with anything, don’t bother. I’ve read many posts where I enjoyed what I read but couldn’t put a thought together, so I either refrained from commenting on the post or waiting to comment until I had it figured out.

    Bottom line: If someone doesn’t even seem capable of coming up with an insightful comment, why on Earth would anyone want to bother reading your blog?

    • Jennine Jacob

      ” If someone doesn’t even seem capable of coming up with an insightful comment, why on Earth would anyone want to bother reading your blog?” <-- That is the TRUTH. No, really... as bloggers, you'd think the ability to say something real would have value. After all, that's what blogging is all about.

  2. Roxanne

    I cannot agree with you more. I’ve already deleted such comments. I’d rather have 3-4 meaningful comments rather than some random spam comments.

    As for when I have to comment, and I do only when necessary (or else I might tweet it) I make sure that instead of putting in 2-6 words, I at least construct a sentence.


  3. GIrlFromNK

    I agree with this. If I don’t have something smart or other then ‘nice look’ to say, i don’t comment or just don’t leave the link of my blog.
    However, if I write something meaningful I leave the link. And I like to see same think on my blog. I am always more happy to read a comments from other people which have a lot to say, not just ‘nike shirt.’


  4. Janelle Hawes

    Well, that absolutely makes sense. I think of blogging and blog commenting as a symbiotic relationship between the blog owner and its readers. Yes, we all realize that the people who read our blog want to leave a backlink to their own blog, which I totally understand and encourage. However to make the exchange mutually beneficial, I only accept (and make) comments that actually provide an insightful comment about whats was said in the blog post.

    I want a comment to encourage positive conversation between myself, the person who left the comment, and other readers of my blog.


  5. Liz

    Fashion blogging is a strange animal. Often I don’t have more to say other than “amazing shoes!” – sometimes an item stands out in such a way that you make the most “obvious” comment possible, almost as if you’re passing someone on the street with the most amazing purse, dress, boots, whatever, and want to compliment them in passing. I appreciate bloggers who do more than just an OOTD post with little/no text for this very reason; so I can actually interact with them in my comments.

    With that said, the comment system is definitely being overused in obvious ways (see: “love your blog! follow me!” type comments). The problem is that when you’re first starting out, commenting around is the most reliable and instantly gratifying source of traffic. You get SO hyped up because the amount of comments you put in literally equates to the amount of traffic you receive. You organically realize with experience, though, that there are better ways to gain loyal readership (key word: loyal!) and gain traffic. That was my own, quick journey, in realizing that the pure number of hits on your website isn’t everything.

    Anyway, thank you for putting this out there. I think it’s important for others to realize the full picture of this, especially how it may effect them negatively (which none of us want!)

  6. Maira

    We have some asian fashion updates that are surely favourite of US Girls. We suggest you to give us some fans. Best regards,

  7. Tales of Two

    I have noticed myself doing this without realising that when someone posts a meaningful comment on my blog I automatically check their blog out. It piques my curiosity whereas if someone is leaving a generic comment, I simply don’t feel like checking it out.


    • Jennine Jacob

      It’s interesting you say that, the same here. Especially if I’ve seen that person “around” or continually makes interesting comments. It makes me think they might actually be an interesting person! 😉

  8. Morgan Joanel

    I agree, I have a couple of random specific posts that have been inundated with spam comments – With comments that must be from bits coz they have nothing to do with the actual post… Ha! But something else I’ve noticed is this… Someone leaves a meaningful comment on my blog and I reply (I try to reply to all comments) – maybe they have a question or something and in 3 years of blogging I’ve never had a reply or comment back. Does anyone know if google or email alerts you to a reply on your comment? Hope that makes sense 😉

  9. A Certain Vintage

    I love this. Freeing myself from the cycle of comments and comment popularity I think is only going to benefit me in blogging because like you say, then you can focus on something more meaningful, better content and any comment you then receive will feel more purposeful.

    Thank you!

  10. Anastasia

    But let’s face the reality. There are two types of blogs out there and two different types of comments: mega-popular blog with 30k followers and up, where noone expect to hear back, almost everybody leave there comments just to gain traffic for the blog. And middle-little-sized blogs, where you do expect the response and build actual relation with the blogger. If in the second case I would most likely write something thoughtful and visit this blog like a friend, in the the first case I just don’t have reason and stimul to write something more personal then “cool outfit!”. And besides, the middle-sized blogs have a stronger community, at time more loyal then top-blogs, which also affect the type of comment you would leave.

  11. Georgina

    I think people are getting savvier to this. I went to a blogger’s conference last weekend and we ended up having a discussion about how commenting has dropped in general for most bloggers. I think the way we communicate has shifted a bit; I get more comments about a post on Twitter than I do in the actual comments section.

    I do try to leave meaningful comments, whether it’s to respond to questions in the post, comment on something they’ve brought up, or ask a question myself. It can be hard though if it’s the sort of OOTD post which is literally “here is my outfit.” I want to express that I like a particular item, like their skirt, but it can be hard to craft that into something beyond, “I like your skirt.”

  12. Lesia

    How is Google able to see the difference between a meaningful comment and a regular “Hi, loved your blog” one? I’m not sure about those penalties. Of course, there’s not much use from such commenting, but still.


  13. Wilmke

    I never visit a blog or follow them if they ask for it. I hate people who ask for a visit. If I like your blog, I definitely will come by and comment if I fancy too. Sometimes I don’t know if people think post are of the kind ‘hi, nice outfit, follow me’ – kind, or genuine compliments. If I comment on a post it’s always genuine for example. I hate giving random compliments, but if I do, I seriously do. What opinion about it do you have peeps?


  14. Kim Thomas

    If you leave a substantial comment on my blog (that let’s me know you at least read the post), then I don’t mind you leaving a link and I’ll definitely check out it out. That’s how I’ve developed relationships with other bloggers. But the random link/follow me? I just might delete it for spam. That’s the same as on here too-don’t send me a friend request only to ask me to check out your blog in the message. Nope, nope, and NOPE.

  15. Jamie

    Good opinion. i have my own blog, but no comments unfortunately. I hope in future will be better.