There are a few reasons why commenting is good for the community. One is to participate in an interesting conversation, the other reason is to build a relationship with the blog you are commenting on.
Over the past, say several years, bloggers wishing to build relationships with as many bloggers as they can in hopes to build their own readership, will go to as many blogs as they can and leave comments like:
Love your blog!
Sure they'll vary in content, “Nice shoes!” “Great post!” “Love your hair!” All of which say basically the same thing, “I left a comment, so come by and visit my blog.” Or if the blogger happens to be more technically in tune, it might be more of an SEO strategy for them. Putting in key words with links to their blogs in hopes to build SEO for their own blog.
On Daily Blog Tips, Ali Luke, explains why this type of commenting is considered spam, and why it won't work either for building relationships with other bloggers, or for SEO. What's worse is that those spammy comments can actually HURT your blog. According to Daily Blog Tips: “The vast majority of blogs have “no-follow” on links from comments, plus Google can penalise you for this sort of link-building.”
A blogger might get a few clicks here and there for leaving these types of comments, but is it worth it?
If your goal is really to build relationships, do what you do in real life to build relationships. Say something meaningful and genuine. If the comment section of blogs is where you hope to build relationships and gain followers, that meaningful comment may not only attract attention from the blogger, but from the others who are reading the comments. Maybe.
Then again, isn't it better to just focus energy on creating better blog content?
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