Sometimes I love Refinery29, sometimes I hate it. But one thing is for sure, I keep seeing their posts in my Facebook feed. What's more, is 75% of the time, the caption will say something like, “Well, I didn't see this coming…” and I think, “DAMMIT REFINERY, See WHAT coming?” And then I click on that damn link. Yes, I had to curse there, because that's really a toned down version of the expletives that go through my mind as I'm clicking out of compulsion.
…the caption will say something like, “Well, I didn't see this coming…” and I think, “DAMMIT REFINERY, See WHAT coming?” And then I click on that damn link.
Granted, I wouldn't click at all if it were always terrible. Refinery DOES have great content a lot of the time. But, that is some pretty powerful mojo they have going on their social media if they can get me to click off of Facebook.
So, what's the deal? How do they do it? I'm sure they won't tell us, but let's just look at what they're doing so we can figure out how to do it for our own blogs:
Fear + Curiosity = Click
Even though I NEVER brush my hair (it's true), I clicked on this because I was afraid it might actually be bad. What happens? I clicked, that's what happened.
Your Mind Will Be Blown = Click
This “mind blowing” social media tactic is being used by a number of sites. Sometimes it's mind blowing. Sometimes, meh, my mind stayed. While this doesn't use the term “mind blowing” it's pretty much the same thing. So use this tactic (when you really have something MIND BLOWING) sparingly, else you'll be the little blogger who cried, “WOLF!”
A new twist on something old? Click.
We all get stuck in a rut from time to time. Or maybe like to shake things up, but not too much. Here they use suspense by not saying EXACTLY what that “twist” is, so you have to click on it to find out.
Bold Promise + Ambiguity= Click
Say juuuust enough to know what the promise is about, and make the promise sound really bold. Genius? Quite possibly.
(No) Picture Is Worth 1000 Clicks
One way to get people to click through your Facebook posts is to break news. But if you give it away ON Facebook, people will just stay on Facebook. For example below, if they had posted Giselle's haircut, you wouldn't have to click the link to find out if she actually chopped her hair off. So keep the breaking news on your site, and give just a tease on your social media.
[Image credit: Shutterstock.com]