People change, and so does blog content. We can't help by being influenced by new phases of life, or even boredom from doing things the same way. As bloggers, it's natural to crave new ways of showcasing our voice, writing style, visuals, and overall presence.
Drawing from my personal experience of shifting my blog in a new direction, I wanted to make some suggestions on how you can prepare yourself and your readers for the changes, and what to expect from implementing them.
Inform Your Readers of the Change
Do it in a mode that seems best for your readership, be it through a post or social media or both, but most likely you should remind your readers several times of the impending changes. Remind your readers again once changes occur. Don't just tell them what will be happening, but also explain why; most likely they've invested time in your blog and feel like they know you. Treat them as you would a friend, so that they can feel more invested in the change as well.
I found that I was procrastinating on writing certain kinds of posts, but felt the passion and the oomph without any hesitation to get it done when I was talking about accessories. Personally, it was what I cared about, and thought that the readers would appreciate more of a focused view on this aspect of fashion, so I took a leap of faith and went for it.
While notifying your readers of a change, it's not a bad idea to also pose a visual reminder of the new blog direction. Do something fun, like a new logo, tagline, or even sidebar reminder to connote the new direction you are going. Don't forget to update your “about” section as well.
Gradually or Cold Turkey- You Decide
Consider if it would be in you reader's best interest to gradually introduce the new content and slowly gauge their attention to it, or to just switch over to the new content completely.
For me, I decided that I wanted my blog to be more accessories-focused. To do that, I made room for it by scaling back the “breaking, of-the-moment fashion news” type content. After phasing out the “news,” ever so slowly increasing accessories specific coverage from one day a week and three times a week over the course of six months.
Accept that Your Traffic May Fluctuate
As good as it may be for you emotionally and professionally to move your blog in a new editorial direction, accept that you may lose some readers along the way. Your traffic may take a dip for a while until you can find a new audience. Use this as an opportunity to experiment with your SEO and social media to pump up your readership. Continue to make new contacts that relate to your new content, both on the PR side of things as well as among fellow bloggers.
Whatever the reason that compels you to take your blog in a new direction, having a plan will make it easier to succeed.
Have you ever changed your blog's direction?
[Image credit: Shutterstock.com]