Part of growing your blog is the savviness of understanding your readers. When you’re just starting out, starting again or in a regular blogging groove, it’s natural to post about any and everything related to fashion that catches your attention. Yes, your blog is your space to talk about what you want, but it’s crucial to know what your readers respond to in order to grow your traffic – how to attract new visitors and how to keep your current readers coming back for more. So how do you figure out what they want to see on your blog? Here are three ways:
If you needed one more reason to check your blog’s analytics regularly, here’s another. Besides tracking unique visitors, bounce rates and page views, take the time to study landing pages and keyword analytics as well. Which posts (landing pages) are visitors spending the most time on? Is there a theme or a specific topic within those posts that readers respond best to? Consider making posts with that specific topic or theme a regular occurrence on your blog. DesignLoveFest’s “Favorite Pins” is a perfect example – she posts her favorite Pinterest finds in a roundup at least weekly. The keywords your readers use to find your blog is a gold mine of post inspiration and insight. I write about a variety of topics, but “Katniss” remains one of my top keywords because of a few Hunger Games outfit inspiration posts I’ve done since the first movie came out.
Social media’s the quickest way to gauge what your readers like (or don’t like.) Most likely, you’re using at least one social media channel to promote your blog. Facebook likes; shares or comments; Twitter favorites, replies or retweets; Pinterest likes or repins; Instagram/YouTube/Google+ likes or comments – those are all strong and easy indicators of which posts your readers are inclined to read and engage. While you may not necessarily see comments directly in a blog post, they might be open to leaving comments on a Facebook page or Instagram. These metrics are obviously helpful in growing your social media followings, but they’re just as useful to you in growing your blog’s traffic too.
Just as simple but probably the most overlooked way to find out what your readers want to see on your blog is to ask them directly! Some bloggers will send out a quick, 1-3 question survey in a blog post or newsletter, and others will post questions to their social media channels to ask their readers directly what they’d like to see. I’ll include it occasionally in blog posts if it fits into the rest of the post, but even then I don’t feel like I do it enough. Ask what they’ve enjoyed reading so far. Ask what they’d like to see. You’ll never know unless you put it out there.
Understanding your community is the key not just to growing your traffic, but in providing inspiration for future blog posts, establishing yourself as an influencer and ultimately appealing to brands. It always helps to have a focus, and to let your readers help guide that focus!
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