Lately, there's been a bit of a backlash on the role of luck in a fashion blogger's career. I've run across several articles from successful fashion bloggers who've vehemently stated “luck has nothing to do” with their success and furthermore, any reference to luck automatically undermines all their hard work.
On the one hand I empathize. Being a successful fashion blogger, even a mildly successful blogger, takes a ton of work…a lot of which happens behind the scenes. No one sees the time you spend tweaking your SEO, developing an editorial calendar, or researching a blog post. Instead, they see only the final product – your name on the first page of Google, an acclaimed article series, or that time your post was picked up by a major website. It's easy, when you're on the outside looking in, to attribute all of it luck.
…it's just as dangerous to pretend that luck has nothing to do with success. Every blogger has had factors outside their direct and immediate control make a difference in their blogging.
However, it's just as dangerous to pretend that luck has nothing to do with success. Every blogger has had factors outside their direct and immediate control make a difference in their blogging. Sometimes those factors are negative. Sometimes they're positive. But they still exist.
I was lucky to have started my blog, The Lingerie Addict, when there were five lingerie blogs online. My niche is still relatively small, especially compared to the larger fashion blogging world, but being one of the first was a lucky accident. I was lucky to wear a bra size that's easy to find and that most every lingerie company makes. There was no hard work involved, and I didn't choose that. It just was. I was lucky to have supportive friends and family who, though they didn't entirely understand what a blog was, still supported me and believed in what I was doing.
And here's the thing: it's okay to acknowledge the positive influence all those factors had on my site. None of that invalidates what my blog has become. None of that makes my hard work meaningless. It's just a handful of things among the many that helped to make my site a success. If you have significant amounts of free time, disposable income, the resources to access the internet at will, and the freedom to write about whatever you want without repercussions, you are lucky. And that's fine. You can also be a hard worker. You can also be smart and talented and resourceful and all those other things. It's not an “either/or” situation. Luck and hard work can complement each other.
Happy coincidences happen for everyone. Sometimes for you and sometimes for others. The trick is making sure you're ready to take advantage of good luck when it strikes.
The reason I'm writing about this is because I feel it's important to be honest about how random chance can help people get ahead. There are occasions when you are just in the right place at the right time. Knowing that there are other factors at play can help with frustration and managing expectations. Sometimes, the issue isn't that you didn't work hard enough or write often enough or dress well enough. Sometimes, it's just you were here, and the opportunity was over there. Happy coincidences happen for everyone. Sometimes for you and sometimes for others. The trick is making sure you're ready to take advantage of good luck when it strikes.
What do you think about the role of luck in successful fashion blogging? Does luck have anything to do with it? Is it insulting to be called lucky? How have you been lucky with your blog? Let's talk in the comments!
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