One of fashion blogging's most beloved platforms, Tumblr, is having beef with one of fashion blogging's most beloved RSS readers, Bloglovin‘. Since the beginning of August, Tumblr has suspended Bloglovin' from receiving new posts into their RSS reader. Translation: if you are a big Bloglovin' user, and are on Tumblr, then any posts you have published since August 1, have not shown up on your Bloglovin' feed, or to your Bloglovin' followers.
According to Venture Beat, a Tumblr spokesperson told the website, Bloglovin’ was suspended because they were “unwilling to remove features designed to siphon traffic from Tumblr blogs, including the wholesale reproduction of blog pages.” and that Tumblr told VentureBeat of user complaints “regarding unauthorized display of their content” lead to an investigation.”
Tumblr spokesperson told the website, Bloglovin’ was suspended because they were “unwilling to remove features designed to siphon traffic from Tumblr blogs…”
While Bloglovin' aims to position itself as a major traffic driver for bloggers, speculation is now arising around their HTML frames feature that displays content from blogs while under the Bloglovin domain. Even though, a blogger can opt-out of the automatic frames feature by adjusting their settings. The main benefit of the frames is that users can “like” and browse through their own feeds while getting the look and feel of a blog's website. However, whether Bloglovin's frames have an effect on individual blog's traffic stats remains unclear. My contact at Bloglovin' insisted that the dispute was not over the frames and that traffic is not affected by their use of frames.
The specific feature Tumblr is having issue with has not been disclosed to the public by either startup.
Regardless, until this dispute is resolved, bloggers and readers will not be able to view Tumblr content through Bloglovin.