While browsing through Facebook, I came across a link, “The One Dress Every Woman Should Own, According to Karl Lagerfeld.” You know how I am for falling for link bait, but seriously, I HAD to know. WHAT DOES KARL THINK I SHOULD HAVE??
Anyway, and here comes a spoiler alert: The Little Black Dress.
Yes, Karl thinks we all should have that one dress that everyone, everywhere has been telling us to own for decades. Of course, I SHOULD have known that the head of the house that invented the “little black dress,” Chanel, would recommend that particular little number. Clicking on that link made me feel stupid. The post itself was alright, but inevitably, it was completely obvious. Other than being mad at myself for falling for obvious click baits that lead me to obvious posts that ultimately rot my brain. I thought it was time to address this plague that is taking hold of the internet.
How do you know your post is way, way, way, too obvious? Right here, let me tell you.
The post tells you how to do something that everyone has already done.
Would you write a post on how to tie a shoe? If your post is about something that everyone has done before then try to make it exciting by adding a twist to it, so it's not what everyone has already done. A post like, “10 Ways to Tie a Shoe” that included some really interesting nautical knots, or interesting ways to lace your shoes could be something special.
The post describes in detail how to do something that any reasonably intelligent person can figure out by looking at it.
What would you think about a post, “How to Turn Your Coat Into a Cape.” And it was just a tutorial of someone putting a coat over their shoulders like a cape. Queue eye rolls. Anyone can figure that out just by looking at the damn picture. No one likes their intelligence insulted.
No one likes their intelligence insulted.
The post is about something that everyone already knows.
Once I saw somewhere a post about comfortable alternatives to high heels, when I clicked on the link, it was one of those slideshow posts of sneakers worn with dresses. So, am I crazy for thinking everyone already knows that sneakers are more comfortable than high heels?
SHOCKING NEWS! These shoes are more comfortable than high heels.
You can already find a bajillion examples of the post topic through a quick search on Google.
If the post is about something that's been around forever and already talked about to no end, like say Birkenstocks, or peplums, or pattern mixing, then for the love of Anna Wintour, please, please, please find a truly interesting angle for it. Instead of just writing about how Birkenstocks are back in fashion, maybe do a history of the iconic shoe, or even a timeline for the most recent trend.
The post doesn't reveal anything new or unique.
This is an elaboration on the post above, but I can't tell you how many times I've seen a post on Breakfast at Tiffany's and an “OH MY GOD, I LOVE AUDREY HEPBURN. SHE IS SO STYLISH.” Ok, we all know that Audrey Hepburn's Holly Golightly is beautiful and stylish. Maybe it would be interesting to see someone look deeper into her character, or perhaps did a comparison and contrast to the original Holly Golightly in the book.
It's ok to tackle topics that have been done to death, but the key to making it interesting is to find an angle that no one has explored.
You wouldn't be “wowed” by that post if someone else wrote it.
At the end of the day, if your post topic doesn't impress even you, then why write it? Maybe sit with the topic for a while and see if you can find another angle. There is no shortage of interesting things to find on the internet, so maybe just put your ordinary topic on hold until you get that bolt of inspiration that makes your post extraordinary.
What are your thoughts on “obvious” posts? Is there a place for them?