The Independent Fashion Bloggers’ Guide to…SEO

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Though some experts claim “SEO is dead,” learning the foundations of good SEO (i.e. Search Engine Optimization) for your fashion blog has never been more important. At its heart, SEO is all about making it easier for search engines to find your content. Google (or your search engine of choice, whatever it may be), wants to put the most relevant search results at the top; they want to connect their users with the resources that are the best. SEO is about making sure your best content – the pieces that are most beneficial, useful, and helpful to your readers – is getting seen.

There are no shortcuts to good SEO anymore; Google's been steadily chipping away at bad tactics that surfaced awful content above much better results. But if you build your blog and write your content with your readers in mind, good SEO will naturally follow. If you're new to the whole SEO conversation, check out one of the 40 articles from the IFB archives below (roughly ordered from oldest to newest). You're sure to find lots of good information here!

Fellow IFB-ers, what are your most tried-and-true SEO tips? Any advice for new bloggers?

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19 Responses

  1. Zuma

    Thank you so much IFB ladies for all your invaluable tips! You really help me understand the business of blogging. It certainly is a lot of hard work, but you are making it much easier on us. xx

    Reply
  2. ronlet

    honestly no matter how many articles I read about SEO I am still like huh??? plus the rules seem to always change so I am just going give up on thinking I can outsmart google….

    Reply
  3. Marilyn @ The Salonniere's Apartments

    Like the above comment said, this list could not have come at a better time. I’ve read up on SEO every now and then but could never fully grasp the concept or how to implement SEO until now. IFB rocks for explaining SEO so well, not to mention compiling this amazing list of articles! Am bookmarking this page ASAP! Thanks so much for this! 🙂

    Reply
  4. Adrian

    Wow! Thanks for sharing all this information. I need to learn all I can about SEO it’s so important. I can’t wait to tackle all those articles. Happy reading to me. 🙂

    Reply
  5. Colin Stead

    These days there are no easy ways to do SEO! Google is very clever and will get cleverer. The easiest thing to do is make sure your on page SEO is good

    Reply
  6. Faith Bowman

    sigh- thank you! i suck at SEO. sometimes i hit it and sometimes… nothing.

    Reply
  7. Tom Fitton

    This is a good list of resources to start with. Fashion SEO is tricky and ultra competitive, but not impossible.

    I would also suggest also brushing up on the basics of SEO from websites like MOZ.

    Reply
  8. David Roth

    Does anyone recommend an expert to help for this? I contribute to a fashion blog, Fashion Metropolitan, and want to increase the seo power of the blog

    Reply