I'm sure you've heard the saying “dance like no one is watching” as a way to say enjoy your life; it's too short to care what any one else is thinking, especially about your dancing! Well, it goes for blogging too, or anything you feel passionate about: do it, no matter if any one besides your mother is paying attention. I've said it before, but first, you must blog because you HAVE to, because it's your passion, not because you hope to make money from it.
Write for Yourself
and by extension, you're writing for your readers. If you write about what you love, what you're passionate about, your content will resonate with people like you. The moment you stop writing for yourself, your readers will know it…
Comments don't mean everything
Comments used to be (or so we thought), the ultimate measure of engagement on a blog. They're still important, I think, but they're not everything. Readers can interact with you on social media now, and take your content elsewhere. Just because you put a post up and no one comments, doesn't mean that no one's reading. Or that no one cares.
Traffic doesn't mean everything
Same goes for traffic. There's no magic number, and just because you're getting eyeballs, doesn't mean your content is resonating, or that those readers will come back. You can have less traffic, but more loyal and return readers, which is more important.
Connections are important
Who you connect with through your work/blog is more important than you may realize. Maybe a reader will send a link to your blog to someone who will end up advertising with you. As long as you're authentic, and stay focused on what's important and meaningful to you, you'll connect with similar people. And who knows what will come of that!
You never know who's reading
While you should write like no one's reading, you should also write like everyone you most admire is reading. Be sure to check your spelling/grammar and edit your post several times before publishing; you never know who's reading it! You may be surprised one day to find your post linked from one of your favorite bloggers, or get an inquiry for freelance writing. Always be professional, and blog from your most authentic self.
[Image credit: Shutterstock.com]