Just when I thought that fashion and technology were moving in tandem at a brisk trot, they suddenly broke out into a galloping speed with the recent news that BCBG Max Azria will have an instantly shoppable runway via the @bcbgmaxazria and @liketkit handles during their show on Thursday, September 4th at 10am. LIKEtoKNOW.it, a platform that couples with Instagram users to provide an emailed link of the item “liked” by followers is working exclusively with BCBG Max Azria for this fashion week via Instagram users attending the show and posting images of the looks that can be purchased right away. No need to wait for the actual season, or to power on your computer to pre-order a collection when you can just scroll and search through your feed!
If this pairing gets the widespread attention, engagement, and sales to support its expansion, what does that mean for the future of fashion, and us as bloggers?
Last week, I wrote about 4 Reasons to Stay at Home During Fashion Week, and I feel even more convinced that attending the actual show in-person is less of a focus or doesn't mean the same thing as it used to. I also wonder how LIKEtoKNOW.it's concept will be duplicated and expanded on by competitors, turning Instagram into an even more important, and finally monetized, platform. For now, I'm curious to see how shopping a fashion show via Instagram manifests itself, and the impact that it may have on instant clothing gratification for the fall/winter 2015.
Would you shop a fashion show as it's happening via Instagram?
Image via MBFW