Order Clothes Instantly From Your Instagram Feed This Fashion Week with LIKEtoKNOW.it and BCBG Max Azria


Just when I thought that fashion and technology were moving in tandem at a brisk trot, they suddenly broke out into a galloping speed with the recent news that BCBG Max Azria will have an instantly shoppable runway via the @bcbgmaxazria and @liketkit handles during their show on Thursday, September 4th at 10am.  LIKEtoKNOW.it, a platform that couples with Instagram users to provide an emailed link of the item “liked”  by followers is working exclusively with BCBG Max Azria for this fashion week via Instagram users attending the show and posting images of the looks that can be purchased right away. No need to wait for the actual season, or to power on your computer to pre-order a collection when you can just scroll and search through your feed!

If this pairing gets the widespread attention, engagement, and sales to support its expansion, what does that mean for the future of fashion, and us as bloggers?

Last week, I wrote about 4 Reasons to Stay at Home During Fashion Week, and I feel even more convinced that attending the actual show in-person is less of a focus or doesn't mean the same thing as it used to. I also wonder how LIKEtoKNOW.it's concept will be duplicated and expanded on by competitors, turning Instagram into an even more important, and finally monetized, platform. For now, I'm curious to see how shopping a fashion show via Instagram manifests itself, and the impact that it may have on instant clothing gratification for the fall/winter 2015.

Would you shop a fashion show as it's happening via Instagram?

Image via MBFW

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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8 Responses

  1. Zuma

    I’m sure that it’s just a matter of time until all designers incorporate LiketoKnow.it into their shows. Will it turn into sales? Probably some, but I really do think that shoppers would be a little more attracted to an item worn by an average another woman, not a model.

  2. Jacqueline Jax

    Finally a Segway into linking. I hope they allow bloggers to link their blogs eventually. This morning I broke down the roll of the fashion blogger in today’s high pace industry and talked about how instagram has threatened our existence. Learn what we are doing to improve our content and how we are adapting to the new fashion internet landscape. The question is… Will instagram crush the fashion blogs of tomorrow? You may be surprised to discover what’s new to our world and how things are changing. {Podcast} How Instagram is Changing The Roll of Fashion Bloggers at NYFW http://wp.me/p1Fv4O-2no via @avaliveradio

  3. Lulu Martin

    I found another web app that does the exact same thing for 8 designers showing at NYFW. It appears that they also have other partnerships across the US.. it also seems to be easier to use, you don’t have to download anything or sign up for it, you simply shop the runway! Here is the article: http://www.fashiontimes.com/articles/11306/20140905/luevo-announced-new-york-fashion-week-partnerships.htm and the company is called Luevo: https://www.luevo.com/ Great to see runway becoming more and more accessible to shoppers!