Do Bloggers Make More Money Than Editors?


While money isn't always a factor in making career decisions, it does play a huge part. How much room is there for growth? How long can you sustain a career? A few years? A lifetime? Blogging is relatively new on the career landscape but it's fast becoming a viable way to make a living if you play your cards right. A lot of bloggers dream of one day becoming an editor of magazine, or they use their blogs to build a portfolio for print work.

Is it the wisest decision to work towards eventually becoming an editor of a magazine?

WhoWhatWear reported that according to, anonymous employees from Condé Nast shared their salary information. Once you get your foot in the door to paid work, an Editorial Assistant makes $30,625. You can work your way up the ranks to an Editor and enjoy a salary of $69,650. Senior Editors almost clear six figures at $98,733 and Creative Directors making the most at $163,333.

Working for a company has its perks, more perceived job stability, prestige by association, you're able to learn from your co-workers, and it is glamourous to be an “Editor.” I mean, really, it is.

Blogging is relatively new on the career landscape but it's fast becoming a viable way to make a living if you play your cards right.

However, when you compare the-top-of-the-top salaried position for editors, $166,333 pales in comparison to the seven figure Blogger reported by Women's Wear Daily, where Rachel Parcell revealed she made $960,000 per year from just her affiliate links alone. Parcell is one of the very few who make that kind of money, but even at Style Coalition, 13% of their 250 members make over $100k per year, which put salaries on par with print  Senior Editors. In fact, 48% of Style Coalition Bloggers make between $10k and $50k per year, so indeed the salaries are more equal than you'd think between print and blog.

Of course, the downside to blogging is that you have to work your way up to earning a steady income, but that can be said of  working the print industry notorious for utilizing unpaid interns. No one is really sure how long blogging is going to stay around as a viable career, then again, no one is really sure about print either.

With all that in mind, does it make a difference to you if Bloggers can make more money than Editors?

[Image credit: Anton Oparin /]



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18 Responses

  1. Traveling Cats

    I know a lot of journalists who work for print magazines and they either loose their jobs or they are being paid less often because the magazines are having financial problems. I’d say blogging is the way to go.

  2. Daniel

    That depends… Are those bloggers who do make more than editors putting together posts that are strong in an editorial sense? Can they write well? Or do they just dress nice and have their picture taken, which then generates their traffic? I don’t mind either way, but I know which I respect more.

  3. Kadri

    I do not have any numbers in my hands, but it seems that these days it is easier to land a job or start as an intern at a quite reputable magazine than starting your blog and building it up to actually make money out of it. If I would have to choose a career path today I would still try to start climbing up from the latter at a magazine and at the same time also build my own blog and followers.

  4. Anastasia

    Hah, as an editor turned into a blogger I can say a lot about this subject!
    It’s a really prestigious work, I agree, and leads to many opportunities thanks to the connection in the industry with PR’s and e.t But talking of salary…..Come on!!!
    Fashion Assistants earn almost nothing! And they work a really long time to achieve a paid position! Probably in the article they mentioned CondeNast in USA and they reality have special position there?
    I worked for another publishing house, and at time when I was an assistant I earned 9 000$ a year. Later, being an editor – more or less half of the salary mentioned in the article. And I have friends from the magazines like Bazaar and Elle – the same story, they earn slightly more, but still veeeeeeeeeery far from 69 650$ and it’s not only here in Russia but also in Italy, for example. And yes, print press have tough times, as advertisers prefer every time more advertise in digital media and invest in digital projects, rather than print magazines. So…..For all fellow bloggers dreaming of editor job – don’t get discouraged, reality is different.

  5. Marlena

    I would much prefer blogging to working in a magazine, even if the money was same or less. You have all the freedom and creativity in the world, the blog is your baby and you are truly passionate about it. I come from a design background and same can be said of designers.. Branching out on your own is very tough and you have to be motivated and work so much harder but if you are passionate about what you do then it often ends up worth it 🙂


  6. CynthiaCM

    I don’t think it’s fair to compare AVERAGE editor salaries with SELECT bloggers who are extremely successful. MOST bloggers are not making six figures (we’re probably lucky to get four). MOST bloggers have day jobs plus their blogging. Bloggers also need to pay for their site maintenance and all other expenses, while magazine editors do not.

  7. Noemi

    Seeing the salaries of assistants and editors explain why many of them are rich and daughters to (actors, models, etc). They don’t have to work for living, they just do it because having such jobs at Condé Nast or other publishers is prestigious. How can someone live with about $30,000 in NY or LA?

  8. Sabina

    I think it’s important to remember that most bloggers earn nothing. They’re just trying to build their brand or gain experience. It’s crazy to even compare top blogger salaries to average editor salaries. It’s not even apples and oranges. It’s more like… grapes and watermelons.

    Money wise, it is impossible to predict what’s the safer option. Print is struggling of course, but with the oversaturation of blogs, it can be tough for bloggers to be taken seriously when attempting to monetize. In the end, I would recommend that people go with what’s in their hearts rather than what they think is safe, because nothing is.

    FYI I’ve worked in print (not fashion related) steadily for the past 13 years. I have a fashion illustration blog on my own time. I haven’t made money that way but I honestly haven’t tried to.

  9. Bianca

    I think that this is a very interesting article. Many bloggers aren’t taken seriously because people seem to think that you can’t really make any money from it, but seeing the average salary of print editors really opens up your eye. I personally love blogging but I don’t do it for money, I do it simply because it’s what I enjoy doing, however, I have thought a lot about whether to pursue a career in print journalism or blogging, I guess only time will tell.

    xoxo, Bianca

  10. delly

    Thanks for the info; my blog is fun to me and it doesn’t seem like it work. Theres not way to know (if at all) when blogging will end sort of.

  11. Belinda

    I always knew that fashion editors salaries were low, and I’ve seen that many of them have been laid off due to the declining fortunes of print media. However, it seems that some of those editors have been savvy by building an online presence for themselves, while having a print job, too. It’s a smart approach.

    As for how much money there is in blogging, it seems that for some bloggers, there is a lot to be made directly from the blog, but presumably that requires huge audience numbers. For other bloggers, their blog leads to other paid opportunities.

    It’s fascinating, as I think we are looking at an area of great change, and no one can predict exactly how it will go. However, I’d say that the fashion blogging world will contract when some bloggers see that they can’t make a living from it, but that it requires almost a full time amount of effort.

  12. Priscilla

    After reading this article, that means I have no regrets in creating a blog. Will continue to blog and this is an amazing news! x

  13. Fatima

    I love this post! Thanks for sharing.

    I have to agree with a previous comment on the fact that today, more bloggers are generating traffic based on their ability to take great photos rather than the written content. As a writer, I believe there is more to generating a following through images. How you can tell a story with words and have images to support your case is how I was taught. But, if you look at it from a photographer’s point of view, they would say the opposite.

    To me, it’s all about creating something that works for you. Whether you decide to work for a company or work for yourself, you have to work hard to make it to the top. The important part is how satisfied you are with the work you’re putting out. So what if many of us won’t make it to the TOP BLOGGERS list. Most of us start blogs not to get paid, but to express ourselves because our previous job did not allow that. Getting paid, trying out products, attending events and making new connections are perks we enjoy, but it is really the flexibility and the satisfaction we receive from being ourselves that means more.

  14. Christine

    Rachel Parcell may make a lot of money, but has anyone really taken a good look at her content? Sure she has all the designer bags, shoe and clothes, but she has NO real sense of style. Her writing skills are elementary at best. In my opinion, she offers no genuine impact on the fashion world.

  15. Sarmistha Goswami

    If done right, blogging seems to be a better option than working for a magazine. First of all a blogger is his/her own boss, has all the creative freedom and is a celebrity of his/her own. However, if a blog is taking ages to bring in some money it’s not a bad option to look for a full time job (magazine or anywhere!!) 🙂

  16. DShaunte

    It’s interesting to see the distinctions between blogging and print. I just started out in blogging as a way to hopefully launch into the fashion world. This article lets me know that blogging is a possible career option.