Achieving Success as a Blogger : Required Reading


I read an article recently stating that the idea of “go big or go home” is a “dangerous” one, and that we shouldn't necessarily aspire to that as writers, blogger, entrepreneurs. The argument is very interesting, saying that this “all or nothing” mentality can be a way to set ourselves up for failure, and the cycle of frustration that comes from not getting what we want.

I do think this can be true, but only if your “go big” is completely unrealistic for where you are right now as a blogger, writer, photographer, or entrepreneur, AND you don't set interim goals to get to in the mean time. Think about it: if you're a fashion blogger just staring out (less than six months old), and your ultimate goal is to work with Kate Spade (or whoever BIG designer strikes your fancy), how realistic is it to think you'll achieve that in the next six months without working with some smaller designers along the way?

I DO believe in going big, and shooting for the moon, or else what's the point? But if we're too caught up in the “big” things, we miss out on the things that come in between, and may sabotage our chance at success altogether.

The key now, whether you're just starting out, or have been doing this for a while, and you're ready to step up your game, is to shoot for the moon, but make sure you have lots of little stars as stepping stones along the way.

Also, try to be realistic about what to expect from where you are on your path. Yes, sometimes a lot of factors conspire together and a blogger becomes SUPER successful in a very short period of time, but that's rare, and I would argue that the success may not be sustainable for very long. And it's never a good idea to start comparing yourself to other bloggers; figure out what is “success” for you and focus on getting there. Nevermind what success is for blogger x or y.

If you're ready to take your blog to the next level, achieve your OWN blogging success, or just try something new, here are some of the best resources on IFB to help get you there:

It's the Little Things that make up your Big Goal
5 Ways to Make Your Blogging Resolutions Stick
Enough is Enough: The Key to Blogging Success
How to Find & Work Within Your Passion
Competitive Analysis for Fashion Bloggers (the only time it's good to compare yourself to other bloggers!)
You Don’t Have to “Beg” to be Successful
Update : You Don’t NEED 250,000 Page Views to Earn a Living Blogging
5 Simple Ways to Succeed With Self-Discipline
How to be Ready for Success
How to build meaningful relationships with brands
How to Treat your Blog as a Business (not a Hobby)
5 Smart Tips for Working with Brands
How I Would Start a Fashion Blog in 2013
Blog Like No One is Reading


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15 Responses

  1. Zuma

    Grechen! You are so right! Having high expectations is great, but the expectations also must be realistic, otherwise, we crash painfully. Having a special needs child at home taught me that, while I must have a goal, I also must be patient and celebrate every small achievement that I make on the way towards that goal. Positive outlook helps to move forward. Life is too short to miss the beautiful moments. It’s the journey that counts. xx

  2. CynthiaCM

    I think “success” is relative. Some people like to “go big,” but “going big” isn’t always the best, either. If you’re a big named blogger with a lot of brands going after you, you always have to be positive – you almost can’t write from your own perspective! I’m not that kind of girl. I write what I feel. If I don’t like something, I will say so. You can’t always do that with sponsored posts.

    I think I’m doing okay with my site. I’m not nearly as successful as many local bloggers, but I also don’t blog like them. I rarely post outfit pictures of myself on my site – outfit pictures, when I do them, tend to stay on Instagram. I write how I feel and yes, my views aren’t necessarily mainstream (I talk a lot about petite body image issues. I don’t think people like that). But hey, as long as I do what I want to do…


  3. Jacqueline Jax

    Terrific article. I really enjoyed reading it. I have been Blogging for over four years now and I absolutely love it. I participate in several blogs , and and I have found that the best way to gain traffic is to watch my stats every day and really pay attention to what my readers like and what they frequent. I’ll try different things and different subjects until I see something really gain a lot of readers or comments. I try to keep a running list so that when I’m creating my future posts I can consider what my readers have liked in the past. Especially overtime doing this you get to see what doesn’t get a reaction at all and you can drop those type of posts from your blog or even consider deleting them since they take up valuable space. Staying in touch with the latest news is very important for instance I’ve noticed when New York fashion week is going on and I read a post on it I get significant traffic increases. Either way it’s great to just write and get better at the craft if you find that you have a real passion for it. You can’t beat the communication outlet for allowing people to get to know you and being able to connect with them on similar interests.
    Best of luck. Jax

  4. Justine

    It’s going to take me a while to read through all of these links but I think this is one of the most informative posts I’ve read on this blog! For right now, my blogging is a hobby, but, somewhere in the future I hope to make it more. That doesn’t mean it’ll be a full time job, but I do believe I’ll have to put in more effort to get the results I’m looking for. I’m not looking for a “get rich quick” type of thing. What I really hope to do with my blog is discuss fashion and its impact on culture and their people, and hopefully along the way share pieces of my life. I also want to get to know the people that have kept me up for hours scrolling through their blogs and thoughts. Thanks for this amazing post!

  5. Emilia

    This article was spot on for me. I’ve just started a blog in the last 2 weeks (!) and I was already starting to feel so overwhelmed about where it was all heading. I’ve wanted to start a blog for a while so it is definitely a hobby but I will start thinking about some short term goals for my blog to give myself some direction and something to work towards.

  6. Molly

    Very informative post, thank you. I’ve only been blogging for about 3 weeks and I already know that I don’t really intend to go full time with my blogging. My goal is just to share my unique views on hot topics in fashion as it relates to modern culture. I made a conscious decision that I only want to write posts that are 100% mine and I don’t think I want to turn it into a “business”.