What Does it Mean if You’ve Stopped Caring About Blogging?


I am a victim of my own circumstances. I promised my readers daily content, and instead of delivering those posts becoming easier over time, it's now more of a challenge, and even feels like a chore. My inbox is full of an overwhelming amount of pitch emails, and I spent all Saturday afternoon taking and editing photos instead of hanging out with my friends. My daily newsletter goes out in five minutes, and I have no content written yet for the day — and I don't care. Ever felt this way? I certainly do from time to time, feeling like I can never get ahead, am buried in “wants” and “needs” for the blog, but hard pressed to find the time to do it all since blogging isn't my sole career obligation.

Unfortunately, I've created expectations for myself of doing a certain amount of things for my blog that has bled so much into the other aspects of my life that I've started to have some resentment, and certainly less enthusiasm, for blogging.

There's no faster way of sucking all of the fun out of something by creating an endless list of “have-tos” and I've certainly dropped myself into that bucket. If you feel like you've stopped caring, here's a few things that you can do to re-evaluate blogging and start to feel better and motivate to change the circumstances.

You're Burnt Out

Believe me, this is soooo easy to do; splitting your time amongst writing, editing, photos, comments, social media, blog design, affiliate programs, email communications, events…the list is endless as to the amount of avenues you can go down with blogging, and being fragmented into 100 small pieces can make anyone feel exasperated and ready to throw in the towel.

Go on a digital diet of sorts, and cut out the items that may lead to the most stress or trepidation of taking them on.

If you aren't sure what aspect is giving you the most anxiety, pretend like you're having some sort of mysterious allergic reaction to something blogging related, cease all activity, and then every few days add another element back in and evaluate how it feels. If you discover that you really just hate Twitter, guess what? Don't do it. Be kinder to yourself about what you “have” to do, and make up your own rules and boundaries that don't regulate “have to's,” but more along the lines of “don't worry about it.” For example “It's okay to check Twitter only when you feel the urge to tweet something or someone directs a tweet at you.”

You Need New Inspiration

After writing about the same subject for months or even years, it may start to bore you a bit, and hence, you stop caring about it as much. It's okay, this is totally natural, and can also go hand-in-hand with being burnt out. Think about why you started your blog and blogging, what you loved writing about the most back then, and what you may like to write about the most now. If you're stumped, take a little break to refresh and restart, and do something totally unrelated to fashion or blogging; go to a museum, watch a movie, read a book, learn a new skill. See where your mind takes you, and it may leads you right back to fashion blogging, a new angle for it, or a new subject completely.

You've Moved On

There are so many reasons why you can feel like you've totally moved on from your blog; a new job, lack of time, major life events (moving, health issues, marriage, divorce/break ups/children), new interests that you're more passionate out, etc. With some of these circumstances, there's a slim chance that you can, or will what to go back to how things were before with your blog, so it's time to consider evolving your blog with you. If you decide to post way less frequently or change the focus of your blog, let your readers know. You may lose some of them, but you also may gain some new one,s, and most importantly, you may begin to care more about blogging when its accommodating to your new state of mind and lifestyle, instead of the other way around. Remember: you created your blog, which means you can also change it too!

How have you dealt with feeling a blogging slump?

[Image credit: Shutterstock.com]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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24 Responses

  1. Onianwah

    I really like this post Julia.
    I have gone through all the phases referenced here and gone all the way around and right back to my blog.
    At first I burnt out because I just wanted to write then. My photography was crap, I didn’t know if my writing was any good, the irregular and very few comments on my blog then were mostly negative (I had one fan from across the world who cheered me all the way though), even most of my colleagues weren’t encouraging. I write beauty but was struggling with terrible acne. I didn’t know anything about editing and so everything would show. I slumped for like a year. Totally abandoned the blog and social media and never mentioned it to anyone again until about a year later. I randomly took a picture and was stunned by how great it looked, I was suddenly inspired to start blogging again. I met someone who encouraged me to revamp the blog ie. rebrand, change the design and the direction and appeal to a broader audience instead of sticking to Nigeria. I suddenly had a new lease of life and started again both on the blog and social media.
    I got a bit bored of my content and it showed. About that time I tried my hands at fashion blogging but had no photographer to capture the type of pictures I wanted. Then I started growing my natural hair, started getting a lot of comments. Got more attention, requests, mentions on social media because of it and started including it in my content. The random instagram pictures started getting attention too and my style of mixing vintage pieces was mentioned again.
    I got a TV job that took all my time and left my blog bare for months. I lost followers, lost traction and almost lost it all. I quit the job and went back and now I’m bigger and better than when I left.
    My blog and everything around it including social media has evolved from when I first started, it is now a mix of every part of me and so has created a more exciting challenge which I look forward to everyday. I admit it’s a lot of work but because of the dynamism, it is never boring. I let my fans choose the content at some point, I didn’t restrict myself to the type of content I started with. I let the schedule time itself but now I’ve created a schedule that doesn’t stress me but which I look forward to. The blog eveolved with my life and was not stagnant. For me, that is the most important – it should be a reflection of who/what I am now.

    My apologies for such a long comment.

    Lagos, Nigeria

    • Julia

      I love your comments, don’t worry about the length, and your story shared the most important take away, in that oftentimes the best things happen organically, and sometimes its good to go with the flow, and your gut feeling! Thanks so much for sharing!

  2. Dilek

    Great article. I am quite new to blogging (barely a year) so I still have not had the chance to stop caring about it. I face another problem. I originally thought that I would be able to post at least three times a week given my busy life schedule. However I struggled with – and still do – with finding a person who I can trust to help me take photos with a good camera. After I started blogging I realized how important good photography and frequent posting really is. And – as you mentioned – how time consuming it all is.

    • Julia

      The photography part IS very hard; you may want to invest in a camera that has capability for a remote, unless you find someone starting out (maybe a student?) that may be willing to do it for you for credit on the blog. Good luck!

  3. Alicia C.

    This was me for the last few weeks. Part of me is over blogging in general. A lot of bloggers are becoming the same. Similar style Instagram pictures, constantly pushing out your rewardStyle links, everyone and their mother trying to get commission off that Shopbop sale a few weeks ago. It was overkill. I really wanted to take a month off, but I have agreed to a few posts with other brands and I need to fulfill my end of the bargain. I’m investing in a new camera lens so hopefully my love for photography and new equipment will re-energize my blog!

  4. Hey Mishka

    I recently dealt with this exact situation. I was completely burnt out on my blog but knew if I stopped blogging, I would “lose” my readership, as so much of the blogging literature available online suggests.

    Still, I decided my personal health and mental wellbeing would always be more important than my blog (which, for me, is not a business but a hobby and a supplement to my career as a lifestyle writer). I told my readers I was taking some time off last fall, and did so until later winter. I then blogged into the spring, and took more time off for almost the entire summer. I resumed blogging this fall, and guess what! My readers were happy to welcome me back, and I didn’t actively lose any subscribers. Rather, when I resumed, my subscriber count increased, and I am approaching my blog with a fresh view and a lot of new ideas from my time off.

    I definitely recommend taking that time for yourself if you can, financially, and induldging in those new experiences. Namely, taking a trip somewhere. Changing your surroundings. That was very helpful to me. And sometimes, it’s just the passing of seasons that brings you back to the things you love or lets you realize what you need to let go of. Since I started blogging again, I am more honest and open with my readers, and I’ve found a more authentic voice to write with. Those two things alone are worth the time off, in my opinion, and I think my readers agree!


    • julia

      Thanks for sharing Mishka! Love your perspective of taking time off and coming back to super positive results; well done!:)

  5. Megann

    I really like this article. I have been blogging for years now and have been on my current blog for maybe 4 years. It’s quite possible that I’ve moved on, and am actually considering recreating my blog to “evolve” with me. When I look at it, I like what I see, but I no longer see me. Perhaps it’s because my blog was built around a specific event in my life and now that I’ve grown, it no longer applies to me. I’m definitely going to do some digital detox for a little bit and see where things will take me. I still want to blog, that’s for sure. But maybe it will be a new one. 🙂

    • julia

      Megann, I love this sentence “I like what I see, but I no longer see me.” Great point to think about!

  6. Jen

    I agree with this. I also think that if you’re serious about blogging and an Internet career, it needs to be taken like a job. That means you can’t halfway do something. But that doesn’t mean you can’t put out content that doesn’t make you happy in the process. Your blog is your business. It is your personal space. It evolves with you and the many facets of you. Regardless of if you lose readers, lose interest, or take up other projects that came about because of your blog that’s still a positive thing.

  7. Sarah Blodgett

    This post really hit home. I was on the verge of blogger burnout recently (and I’ve only been blogging for a year), I realized that I needed to mix this up and take a new direction. It has brought new life and excitement to my blogging. I also find, coming from other creative fields besides just blogging, that stepping back and doing something else, like you said, watch a movie, etc… can really help boost your creativity!

  8. Ally H

    This article resonates well with me. Even though I’ve just started out and haven’t gotten “as deep” as you or many other readers/bloggers have, my burnout stems from juggling a full-time desk job, other hobbies, and blogging. I’m now understanding how and why people can do blogging full-time. For me, after 9 hours in the office, often times I want to come home, snuggle up in my bed and watch reruns of shows rather than spend time editing photos and coming up with new post ideas. Although my slump is a small one, it’s reminding myself that blogging is my personal outlet for channeling my photography, creativity, and thoughts (and that I’m not obligated to post 3+ times a week) that gets me motivated again.

    Ally | Aye, Sir! Ally

  9. Brittany Ann

    I really regret missing the blogging boat of 2008 – the fact that you could build a following without being chained to social media makes me envious as hell. I’m a type who prefers to dive deeply into a single endeavor – my blog is my baby and the focal point of all my creative nurturing. While I accept the reality of blogging in 2014, social media is truly a necessary evil. To engage beyond more than a shallow level is a serious investment of time. I love comment sections and often read them in full, but they certainly take a backseat for most internet users since the advent (and ease!) of pressing a heart icon to indicate your approval…
    I’m a new blogger and we are needles in haystacks – you can’t just promote to gain new readers, but to gain any readership whatsoever. I believe people burn out from constant marketing and spreading themselves so thin on social media, more than tiring of the blog itself.


    • julia

      Hi Brittany Ann,
      Great perspective; you are right about getting lost in the madness of self-promotion, and it’s even harder to cut through the noise today, more so than ever!

  10. Julia

    Hi Everybody!
    I just want to say first, thank you for your comment, and secondly, I didn’t know if/how this post would resonate, and I’m thrilled to see that a lot of people feel the same way. It’s not something that people would candidly express how they feel, particularly on their blogs, so I’m glad to see that my fellow bloggers can express themselves and their true feelings here. Thanks so so much for sharing your thoughts and stories; I think that they are just as important as the post itself. – Julia

  11. Anastasia

    I also feel this burn out lately – as the best evidence, I have no updated on the blog for a month! I still have so much photos to edit that even the idea of it frightens me)))) I plan to add more lifestyle things o the blog in the future as I definitely feel fashion outfits niche too narrow for me now.


  12. Sabina @Oceanblue Style

    You are right, I have been blogging for a few years but just started my fashion blog this year. Since I was able to built on the relationships and followers I had cultivated before it took off pretty quickly. So that is good news. But lately I have begun sharing more about my travelling which is another passion of mine. So that works well. And taking time away from the pressure and twitter is something I really try to enjoy during my “off” time. Sabina OceanblueStyle

  13. Jewel Divas Style

    I’m almost six years into it and run two blogs, my style blog which is the second tier of my jewellery business, and an author blog as I write novels under a non de plume.

    About three years ago my followers left their blogs on Blogger and moved to Tumblr, WordPress or just stopped blogging altogether and I found myself wearing out, getting bored, trying to find things to write about.

    Usually I would stop on the 14th of Dec for a break and start on the 14th of Jan, but last year I decided to take off the whole two months of Dec and Jan and it was the best thing I ever did.

    This year I’m doing the same, and funny thing is, about Oct I started getting tired and bored and thought Dec was nearly here and then realised it was only October and still had November to go. But I got so enthused with everything I would and could do over the break it gave me a new energy and I got four weeks worth of blog posts ready for Nov, a month ahead of time.

    I also have a huge list of stuff to catch up on but got so excited about that I started this week instead of waiting for December, and one of those things is a wardrobe audit. I decided on new hangers, boxes, drawers dividers, clearing out the crap, etc and have sorted it all out ready to go for Dec.

    I also went through my massive Nancy Drew book collection and reorganised everything. I’m so excited about everything I’ll probably finish doing it all by Dec and then have nothing to do except relax and watch tv.

    I’m not sure if I’ll be back next year. I’m thinking a new template and small redesign and then cutting back to maybe three posts a week. I run a jewellery business and write books so I need to blog occasionally to advertise it all.

    It’s funny, if it weren’t for my two businesses I wouldn’t have a blog, let alone be on social media. It can be so tiring and boring and something I really need to whittle down into a small doable thing I can deal with and tolerate. I’m preferring Instagram and Facebook over everything else at the moment.

  14. Jill

    This is something I struggle with from time to time. For me it’s mostly because of the amount of time it consumes. Think of a post, take pictures, edit them, write it, and ‘promote’ it. And thinking of a nice post can actually take a lot time.. I recently just bought a notebook where I put ideas for posts and when I need inspiration I would look at it. It gives me more drive.

    x J. from I ate noodles for breakfast