ProBlogger wrote over the summer that “Content Isn't King… Usefulness Is.” It brings to mind how I'm always at odds with figuring out how to be helpful in my blogging journey. Sure, it's nice to ramble on about random musings, especially on a subject as subjective as fashion. But in terms of standing out? If your blog doesn't give your readers a clear takeaway, it's hard to justify coming back on a daily basis. Wallis Simpson may have said, “You can never be too rich or too thin.” But I would like to be the one who says, “You can never be too rich or too useful.”
Wallis Simpson may have said, “You can never be too rich or too thin.” But I would like to be the one who says, “You can never be too rich or too useful.”
Being useful may make some eyes roll. Like, why can't we just have fun with our content. Believe you me, finding a useful angle for a gratuitous post to be of use to someone other than your own ego can sometimes be a drag… but all it really takes is a great framework, and your readers will be seeing the point in your musings in no time at all.
Determine what the “Take Away” is for your readers.
What is the point of your post? I know from experience, that sometimes when I start “the point” is one thing, then it turns out to be something completely different. Don't worry if that happens. Before you publish, read over your post to determine if there is a clear point to what you're writing about. Would that point be something you'd tell someone in real life? Is it important enough to talk about, you know, in a conversation? What is the benefit of this post? These are great questions to ask before a post goes live.
Structure posts in a “How To” format
Sometimes all you need to make a post useful is to make it a tutorial of some sorts. How do you layer clothes without feeling too constricted? How do you tie a half-Windsor knot? How do you sew a button? Whatever it is, you had to do something in order to make the post. Maybe just by sharing how you did that something, you'll be helping out your readers.
Create “Guides” instead of “Wishlists”
So often I'll see “wishlists” or “favorites” on blogs and, I love them and all, but it's hard not to think, “why should I care what they want?” Instead of making a list of things we want…. make it more relatable by making a guide for readers to use.
Focus on the universal component in your post
If your post isn't good fodder for becoming a guide or a tutorial, maybe it's about an experience you had. What is universal about your story? What is the lesson that you learned? What can translate into something your readers can relate to? Focus on the story telling and what makes this story worth telling to your readers.
I really wish I could be funny every day, but most days I'm lucky if can crack a half smile. But if you have it in you, BE FUNNY. People love to laugh, it distracts them from their regular ol' probably serious life. Laughing is fun, and if you can't do anything else, making someone smile for the day… now there is nothing more useful than that.
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