We all read blogs for different reasons; some of us want to escape, and enjoy mindless wandering, and others of us want to explore issues and be a part of a community. Where do you as a blogger fit in? Why should anyone read your blog anyway?
Many people read blogs that are funny, easy to read, post consistently, and always provide a good escape from every day life. Oftentimes these bloggers don't write a lot, but what they do write is meaningful, and to the point.
Overall, a reader knows they can get in and get out quickly, without having to go too deep; this type of blog is mostly a diversion. Over the years it's been said that this is the main reason people read ANYTHING online. I generally disagree, although there must be a sense of entertainment somewhere in every blog, to hold a reader's attention.
On the flip side of entertainment, many readers read blogs to find inspiration – they want to go deep. Maybe they're interested in trying something new with their style, working on their wardrobe, or dealing with a personal issue. In this case they seek out blogs that provide advice, and inspiration for everyday life; a way to make it easier and/or more enjoyable.
The same reason many of us start blogs is a reason a lot of people read them : community. We start blogs to share our passion, and we hope that others who have the same interests will find us and we can start to build a community together. Readers flock to blogs in a niche that interests them to commiserate and discuss their passion with others.
These are “aspirational” blogs, similar to Vogue being an aspirational magazine; you wouldn't necessarily be able to buy anything in the magazine or on the blog, but you enjoy fantasizing and dreaming of a life when you might be able to. Or, you just love to look at beautiful things.
I would argue that most of the very popular fashion blogs today are aspirational; they post beautiful, well-composed (sometimes staged, let's be honest) pictures of high-fashion, and feature designer luxury brands probably few of their readers can afford. Which doesn't matter, really, because their readers are there to get lost in another world.
As a resource
If you're a shopping blogger, you probably have a lot of readers who consider you a resource for their favorite brands, or for where to shop online. Maybe they come to you first before they buy something, to see if you've reviewed it, or they respect your opinion and trust your advice on all things shopping/fashion related.
Why do you think your readers read your blog? Why do you read blogs?
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