Gift guides, gift guides gift guides: “find the perfect gift,” “be the most thoughtful gifter with ___”, “amazing gifts under $50…” I love reading gift guides, but absolutely HATE writing them! They are super time consuming, and in my opinion, can be largely unoriginal, and since I started getting pitches for them back in October, it's put a bad taste in my mouth this year. Then, self-realization struck,
“Hey – hold on — I don't have to do them! And if I decide to do them, I don't have to do them in the most expected way!”
With the onslaught of shopping, parties, travel, and all things festive, schedules become jam-packed and anxiety of “getting it all done” in time sets in. Often times what happens, at least for me, is that in order to just get it all done, I don't necessarily take the most creative route, and fall into a routine rut of doing those darn gift guides.
Whatever your vice may be when it comes to holiday coverage, I encourage you take a minute or two and reconsider your approach. There's a good chance that there may a more on-brand way for you to approach the holiday coverage.
See below for a few suggestions to inspire your 2014 holiday posts:
The Gift Guide
These aren't my favorite thing to do, obviously, but I breathed new life into the format by altering the categories for my most recent iteration. Instead of “for mom, for dad, for your significant other,” I created categories with more personality and interests built into them, such as “for that tattooed friend or relative,” and “for the hardest working gal you know.”
Once you get started, thinking of other categories that are specific yet can apply to a wide group will become easy. Some other suggestions are “the Instagram-aholic friend,” “your relative with THE most perfect hair, always,” or “your friend with the funniest Facebook updates.”
Oh yeah, and don't forget “your fashion blogger bestie”!
The Outfit Post
Loose-fitting cashmere sweaters, over sized floppy hats, over-the-knee boots, and some sparkle — these items seem to frequently be found in personal style blogger posts in the winter/around the holidays, but I think there's a way to certainly make it more personalized and holiday-focused. One suggestion would be to wear and write about a piece that you received as a gift and the details surrounding it (when, from whom, why you love it), which may inspire your readers to purchase similar-items for their friends and family, as well as draw them in to your personal holiday experiences.
In the first post, you can let readers know you're going to do this, so that they know to check back daily or weekly (however often you post) for the next time you'll be showcasing a great gift received via your personal style. Another option could be break down the pieces found in your personal style look, and find/link to three similar items at different price points so that if your readers want to purchase something you are wearing as a gift, there's an option for every budget.
The Existing Category Holiday Tweak Option
What are the types of posts that you are currently writing on your blog, and/or the categories that define them? Which of these would make most sense to incorporate some holiday info into them? For example, on my site, Tuesday is the day that I write about beauty, so it would make most sense for me to run a “10 Great Fragrances to Buy for the Holidays” post on that particular day, since the reader already expects some beauty-related coverage of some sort, and since its full-on holiday mode this time of year, it wouldn't feel out of place.
Is there a particular store or brand that you write about a lot? Perhaps doing a round up of objects just from them would make a lot of sense for your site and reader expectations. If you have done giveaways in the past, doing one for the holidays with products that you would love to receive, or by incorporating brands that your readers seem to really enjoy could be the ultimate holiday post!
Need more inspiration? See these awesome IFB posts for additional ideas:
What do you usually do with holiday coverage?