If you've been blogging a while, and/or have achieved some success blogging, you've probably received emails and requests for help from other bloggers. Maybe you've thought about writing a post about blogging on your blog to address those questions, or you feel like you have something to add to the conversation. Should you take it to your blog?
After I'd been blogging for about 5 years, I started a separate blog to write about blogging & share my thoughts; I never even thought about incorporating those types of posts in my main blogs. But times have changed. Now, quite a few fashion/personal style bloggers incorporate posts about blogging into their regular blogs, and it seems to work.
The key to success if you choose to write about blogging on your blog is to consider a few things:
How do your readers respond when you talk about “life” and blogging?
Do you get more engagement, interest, and shares when you just “talk” with your readers about life? Or do they pull back? You shouldn't write ALL the time only for your readers, but for long-term success, it's important that you take into consideration what resonates with them. If you get negative comments on sponsored posts, for example, it might be a good idea to address why you do them. If you
How much do you have to say? How valuable/unique is your perspective?
Do you have a different point of view than the “mainstream?” Do you want to give your readers insight into the work you do for a post? Or explain a bit about how you monetize? If you make the posts personal, addressing important issues, then posts about blogging should do as well as other posts on your blog. The key is that you maintain your voice and be helpful.
Are most of your readers bloggers?
It's hard to really get a feel for this number, but if you base it off your comments, you should be able to tell generally what percentage of your active readers are bloggers. Of course, this can also be skewed, because bloggers are more inclined to leave comments for the trackback to their own blogs, but in general, I think it's a pretty good measure of how many regular readers you have who are bloggers.
If you determine that a large enough percentage of your readers are bloggers, then they'll proabably respond well to your writing about blogging on your blog. If not, then you may be writing for yourself. But that's not always the case anyway. Regardless of whether your readers WRITE blogs, they definitely READ blogs and might also be interested in the issues surrounding blogging, monetization, etc.
Otherwise, you will probably alienate a few regular readers by discussing issues regarding blogging on your blog. But you can't please everyone, right? All in all, if you stick to your “voice” and are publishing helpful information, it can't be bad to start writing about a different subject on your blog, but if you start to notice a mass exodus, or lack of interest, it may be time to re-think!
Do you write about blogging on your blog? Do you give insights into “the blogger's life” or post blogging tips? How has that worked for you?
[Image credit: Shutterstock.com]