To Guest Post? or Not to Guest Post?

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As a blogger, you may have received a few requests to write guest posts for other blogs, or maybe you've thought about writing more and want to offer to write guest posts for some of your favorite blogs. How does guest posting work? Should you do it?

Some things to consider:

Original content

You want to produce original content as a guest blogger, don't just duplicate something you've already written on your blog. You can, of course, edit your content, re-purpose it or add something more relevant to the blog you are guest posting on, but a “guest post” is generally original. Otherwise, you're just syndicating YOUR blog's content, which isn't technically a “guest post.”

If a blogger does want to syndicate your content,  ask for it to be an excerpt. Be sure to include a link back to the content on your site, instead of have the entire article available on another site. If she is going to display the entire article, make sure your links are completely intact (especially if they're affiliate links), and there is a note at the top explaining that the article was originally published on your own blog, with links to it, and a bio.

Payment

If a blogger asks you to write for her, whether it's one time or a commitment to a certain number of times a month, she should compensate you somehow. It's up to you to decide what kind of compensation is worth your time. If your compensation is “exposure” be sure the blogger gets more traffic than you do, is well-respected, and you are happy to be associated with her site.

Affiliate links

If you're not getting paid for your guest posts, being able to use your own affiliate links in the content is a fair form of compensation, especially if you know the blogger has an active, engaged audience. DO NOT try to sneak in your affiliate links if you are getting paid though, unless you've worked that out with the blogger ahead of time. If she is paying you, she essentially owns your content and should be able to link it to her affiliate links.

Links to your blog

Whether you're getting paid or not, each guest posts your write should include a link back to your site somewhere, either in an author bio or when your name is clicked.

Guest posting, in general, is a great way to gain exposure to a wider audience, and/or make some additional money if that's an option. Just be aware of what you're getting into, and never, ever do it for “free.” If you're not getting paid for your guest posts, at least make sure you're compensated fairly – whatever that looks like to you. Be especially wary of promises of “exposure” and research what that means exactly. Your time and your voice have value!

[Image credit: Shutterstock.com]

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9 Responses

  1. Oceanblue Style

    Just in time – just encountered a sort of similar situation where I was asked to enter a challenge that I liked and too on. Now have been approached with rest to include their link. Which is something I would normally not have given away for free. So I replied by asking for some exposure for my blog. Waiting for an answer. But bottom line is: what I have learnt and what you are saying here, ask for something in return. Sabina | Oceanblue Style

    Reply
  2. Tamarah

    Great post! I just started guest posting to two blogs websites last year & I find this piece to be helpful. It really putting things in perspective that I may not have thought about. It will definitely help me out if the opportunity presents itself again.

    Reply
  3. Brooke Vlasich

    Great advice! I’ve been looking more on how to guest post and get featured on other sites, so it’s nice to have this a reference to ensure that I am compensated (whether through money or links to my blog) for my work. Very important to make sure your voice is heard and your writing is contributed effectively.

    Reply
  4. Melody Sours

    I’ve guest posted on a blogger’s site who had a smaller Social Media and site following that me. However, I was excited about what she was doing and loved her voice. It was a great experience for me and opened me up to her audience. While they were fewer than mine it was a diverse group that may not have heard of me. As mentioned in the article, it’s not always about numbers and money.

    Melody
    http://blinaholic88.com

    Reply
  5. Alisa

    i would love if someone would guest post on my blog! haha
    im yet to find someone i can use as a guest poster… not sure how i can go about finding the right person… or even how to approach them… i guess in time i will learn

    Reply
  6. Onianwah

    This a great article.
    I do get requests to guest post on my blog and I write for just 2 other sites (there were more than that before but not anymore as it was tiring and not worth my while). So I contribute to 2 – syndicate the original article between 2 of them and create original content for one (which I get paid for).

    Barbara
    http://www.barbara1923.com
    Lagos, Nigeria

    Reply
  7. Gracious Store

    People have different priorities with regard to guest posting, some do that to build popularity in terms of linking acquisition back to their sites, others for extra cash. Before writing a guest post it will be proper to set your priorities right and then write the article to achieve your goal.

    Reply
  8. Fatima

    Great tips. Thank you so much for sharing,Grechen.

    Although I don’t guest post as often as I would like, I do really enjoy sharing my thoughts with a new audience. There are so many perks to posting on someone else’s website. If you’re looking to build your following or even reach a different crowd, I think you should definitely consider posting on someone else. I remember when I started my blog how I did a quick search on Google for guest posts on mom blogs and I found someone’s blog and I was able to share my thoughts with her and drive traffic to her website as well as my own. I am still friends with her ’til this day. 🙂

    Reply